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OPEN HOUSES | Marketing and Hosting an Amazing Open House

OPEN HOUSES | Marketing and Hosting an Amazing Open House

Tips for Marketing and Hosting Open Houses Open houses can mean big business for many real estate agents, but you have to know how to market and promote the open house, connect with other homeowners in the neighborhood and set up the open house in a way that allows you to gather contact information and establish rapport with potential buyers and sellers. Below you’ll find some incredible tips from one of our top agents at eXp Realty. This eXp agent recently took over an 800 home neighborhood in less than 6 months, thanks to her Mega Open House strategy! In the video below, she will walk you through the process of marketing and hosting an open house, step-by step. Here are just a few highlights from this incredible training video: Why Open House leads are superior to other lead sources How to make Your Open Houses a neighborhood event How to choose the right house to hold open Learn the right (and wrong) ways to market / promote your open house Find out when and where you should be marketing the open house Learn how to set up the open house in order to capture leads and feedback on the home How to leverage open houses to take over a neighborhood Marketing and Hosting Open Houses Key Takeaways from the Open House Training Video Why Open House Leads are Better than Other Lead Sources First and foremost, the leads are essentially FREE. Open houses are a wonderful way to get in front of “ready to buy” home buyers, potential home sellers in the neighborhood and they also help to create name...
Top 1000 Real Estate Agents | 2017

Top 1000 Real Estate Agents | 2017

Who are the TOP Real Estate Agents in the Country? RealTrends just announced their annual list of the top 1000 individual real estate agents and real estate teams for 2017… and some of the numbers are jaw-dropping!  The top real estate team, The Creig Northrop Team, did $765M in volume and  the #1 individual agent actually did $1.44 BILLION in volume (BIG congrats, Ben Caballero!). If you need a little bit of motivation in the upcoming year, print out some of these agent stats and put them somewhere that you and/or your team will see them every day – along with your monthly and annual goals. Below you will find the best individual REALTORS and real estate teams by the number of transaction sides…. Top Real Estate Agents in the US 2017 :: As ranked by RealTrends (individual agents / # transaction sides) Rank Name   Brokerage City State Transactions 1 Ben Caballero HomesUSA.com Addison TX 3,556 2 Brian Bair Bair Group/Liberty Properties Gilbert AZ 467 3 Amy Wienands Amy Wienands Real Estate Waterloo IA 465 4 Monica Breckenridge Pink Realty Colorado Springs CO 440 5 Larry Magguilli Hunt Real Estate ERA Rochester NY 428 6 John Swartz RE/MAX Connection Turnersville NJ 405 7 Amanda Bell At Home Realty Ashland City TN 400 8 Gina Gargeu CENTURY 21 Baltimore MD 393.5 9 Blair Myers Better Homes and Gardens Warner Robins GA 386 10 Sherri Saad RE/MAX Leading Edge Detroit MI 373 See the full list of the top 250 REALTORS:  http://realtrends.com/rankings/real-trends-1000-individuals-by-sides17   Top Real Estate Teams in the US 2017 :: As ranked by RealTrends Rank Team Name Company City State...
Review of eXp Realty | A Look Back at 2016

Review of eXp Realty | A Look Back at 2016

Another record-breaking year for eXp Realty! This is my fourth year at eXp Realty and the agent success stories, new broker offerings and growth at our agent-owned real estate brokerage is nothing short of AMAZING!  This innovative company offers agents the complete package and is constantly improving systems and agent benefits, so it’s no surprise that we were on fire in 2016!  Below are some of the highlights as well as a personal review, sharing feedback from an eXp agent’s perspective. Review of eXp Realty in 2016   GROWTH eXp Realty almost TRIPLED in size!  We are now in 42 states in the US and in Alberta, Canada and are considered one of the fastest growing real estate brokerages in North America. See the full article.   AWARDED BEST PLACE TO WORK eXp Realty was named in the”Top Places to Work” by The Washington Post, the Atlanta Journal-Constution and The Oklahoman. Pretty impressive when our eXp office is actually online! It is further proof that real estate agents can easily learn, collaborate, thrive and have FUN in an online office environment. REAL ESTATE SALES SOARED Every quarter, sales grew, breaking eXp records almost every time. Many agents who joined us in the last year or two had their best year yet, thanks to the free Kunversion lead gen tool, amazing training classes and the chance to collaborate with other agents around the country. EXPI STOCK…. off the charts! eXp Realty is a publicly traded company (OTC: EXPI) and all of the agents own stock in our real estate brokerage after selling their first home with eXp. At the start of 2016, EXPI...
How to Build a Real Estate Team

How to Build a Real Estate Team

Ready to Build a Real Estate Team? If creating a team is your goal for this year, the following class is a must watch.  National Sales Coach, Bill Crespo, gives you a step by step plan for building a real estate team. He covers everything from hiring and training your team to motivating the agents, setting expectations, lead generation and more.  You’ll also learn how to avoid the most common mistakes many Realtors make when they build a real estate team. We’ve taken lots of notes below, but highly recommend that you take the time to watch this 50 minute video.  Happy Team Building! Video: How to Build a Real Estate Team with Bill Crespo Notes from today’s eXp Class: When you are thinking about building a real estate team, there are four important questions to ask yourself: Why do you want a team Do you consider yourself a leader? What makes you a good leader? Who will lead if you don’t have the mindset or desire to lead? Reasons to build a real estate team – What is your WHY? Leverage Build Money Retirement EGO (probably not the best reason to build a team, but fairly common!) Why many real estate teams fail — EGO Eliminating Growth Opportunities WHO Makes a Great Team Leader? Developer – see potential in others Drawn to people Growth in others – you want to help and encourage *** BOOK RECOMMENDATION:  John Maxwell’s Five Levels of Leadership Should you build a real estate team or a group? With a GROUP there is less monitoring and structure. 1) No minimum standards 1) No requirements 3) Lack of accountability Real Estate...
New Listing Checklists for Real Estate Agents

New Listing Checklists for Real Estate Agents

New Listing Checklists for Real Estate Agents Have a new listing?  Congrats! Whether you are a new real estate agent or you’ve been in the business for 20 years, it is always good to have a system in place to make sure that you don’t miss a beat when listing and marketing a property.  The easiest way to get organized is to have a new listing checklist. There are several different listing management tools you can use like Brivity, Top Producer and Broker Mint (just to name a few), but if you are a single agent, many times you can just add your checklists to an Excel or Google docs spreadsheet and effectively and inexpensively manage your listings from there. Feel free to customize the following New Listing Checklists to fit your brand, marketing and current processes. Your New Listing Checklist Prior to Listing the Home: ☑  Broker Listing Agreement – Signed by all parties ☑  Seller’s Disclosure Letter – Completed by Seller ☑  Complete any other disclosures required in your area – Signed if needed ☑  Confirm any neighborhood or condo rules and restrictions (i.e. sign placement, parking, etc) ☑  Confirm showing instructions with home owner (i.e. must give 2 hours notice or no showings after 7 pm) ☑  Bring in a staging company or consultant (if needed) ☑  Order / install yard sign ☑  Get key and any alarm instructions from home owner ☑  Install Lockbox on home ☑  Update any showing systems (like ShowingSuite) in order to make appointments and/or capture showing agent feedback ☑  Order / have professional photos taken of the home [how to get...
Do You Have Your Social Media Strategy for 2017?

Do You Have Your Social Media Strategy for 2017?

Agents:  Do You Have Your Social Media Strategy for 2017? Many real estate agents get overwhelmed when they think about marketing on Twitter, Facebook, Instagram, Snapchat, LinkedIn and all the other social media sites. Thankfully, there is a simple way to get started with your social media strategy in the new year. Anthony Mann, one of the top social media strategy experts in real estate, joined us in the eXp Realty Cloud Campus this week to talk about developing your social media presence and 2017 strategy.  He shared so many fantastic tips and we’ve summarized many of them below, but highly recommend that you watch the video.  Really good stuff! . Social Media Strategy with Anthony Mann & Brad Andersohn Our key takeaways from this awesome eXp social media class Facebook Make sure you are joining groups so you can interact and connect with more people Boosting a post on your Facebook business page – even if you only have 100 fans on your business page, you can boost the post and get in front of new people based on their location, interests, etc If you have lots of interaction you have with your friends and fans, Facebook will allow your posts to get more visibility on the newsfeed Be consistent – spend 15 minutes every day Twitter Because Twitter is now so large and moves so fast, your tweets may not get as much visibility as they did in the past Best way to start engaging is to search for hashtags Tweet directly to others to create engagement (@) Use a period in front of their user name in order to publicly speak...
Topics and Technologies Affecting Real Estate Brokerages

Topics and Technologies Affecting Real Estate Brokerages

Topics and Technologies Affecting Real Estate Brokerages ABoR Interviews Redfin, KW, Realty Austin and eXp Realty Leaders The Austin Board of REALTORS (ABoR) is one of the most innovative in the country. Their most recent forum was so fascinating that we had to watch it TWICE! ABoR assembled an incredible panel of unique, industry leading brokerages to discuss current topics and technologies affecting real estate brokerages.  Panelists included Glenn Kelman (CEO of Redfin), Jonathan Boatwright (CTO of Realty Austin), Cary Slyvester (VP at Keller Williams) and our very own Russ Cofano (President of eXp Realty).  All of these brokerages had a different twist on agent development and offerings, technology, lead generation, data and managing past clients. Enjoy!   Key Discussion Points What is a real estate brokerage’s value proposition in the 21stcentury? Agent compensation Data sharing and trust building between the agent and the real estate brokerage Lead generation – should the brokerage generate leads on behalf of the agents or train them to generate their own? Building an online presence and ensuring that agents are named under each of their listings Creating consumer loyalty in the age of Zillow and other real estate portals … and so many other interesting topics!...
Important Questions You Should Ask EVERY Buyer

Important Questions You Should Ask EVERY Buyer

3 Important Questions You Should Ask Every Buyer You’ve heard the old cliché that buyers are liars, right? It’s so well-known it was #1 on Inman News’ list of the top 50 real estate one-liners! As a Realtor, there is nothing more frustrating than showing multiple homes to potential home buyers only to have them put the search on hold, decide to continue renting, only want to make “lowball” offers, or even worse — buy a home through another real estate agent. Most if not all of you have probably experienced this in the past and you might be tempted to agree that home buyers can’t be trusted. ….But what if there was a way to weed out many of the seemingly untrustworthy buyers just by asking a few simple questions? If you can ask them these three important questions right away, it will give you all the information you’ll need to decide if the potential home buyer is worth your time and energy. Here are the three questions you should ask EVERY buyer before putting them in your car: #1:  What do you know about the [insert city] real estate market? This innocent-sounding question will let you know if the potential home buyer is realistic about the current market.  There is always a chance that they’ve been mislead by a family member or friend and think that they can get 10% off the asking price (when is it a strong seller’s market) or can find an abundance of foreclosures for next to nothing (not realizing that they would be competing with a half dozen cash investors).  If you can...
eXp Realty now offering Commissions Inc Lead Gen to Agents

eXp Realty now offering Commissions Inc Lead Gen to Agents

Big News! eXp Realty has partnered with Commissions Inc (CINC) to bring our real estate agents one of the very BEST lead generation systems in the business. As someone who built my real estate business on online lead generation, this is such a gift! For those of you not familiar with eXp Realty (yet!), we are a cloud-based, agent owned real estate brokerage who all go above and beyond to help one another succeed.  Our national brokerage is also publicly traded, so every agent becomes an owner in the company after they sell their first home. As part of the eXp Realty agreement with CINC all of our eXp agents will  receive — at no additional cost — a consumer-facing real estate website that integrates with each local MLS, a CRM platform to manage clients from lead to close, as well as three apps: CINC Agent App, Open Houses by CINC and Houses.net. BTW… It’s only $50 per month to be an agent with eXp Realty. . In the months to come, please stop by the BuildingBetterAgents.com website as we will be sharing Commissions Inc lead generation tips and hopefully plenty of success stories! Have questions about eXp Realty or this big announcement? Call me anytime at 404-205-8100.   Read the full press release… eXp Realty and Commissions Inc. Announce Enterprise Lead Generation/CRM Platform eXp Will Deliver CINC Tools and Resources to All eXp Agents at No Additional Charge BELLINGHAM, WA–(Marketwired – October 06, 2016) – eXp Realty, the Agent-Owned Cloud Brokerage® (eXp World Holdings, Inc.) (OTCQB:EXPI) today announced a new strategic relationship with Commissions Inc. (CINC), the leading...
Have You Googled Yourself Lately?

Have You Googled Yourself Lately?

Agents… Have you Googled yourself lately? If you’re a Realtor or broker and haven’t googled yourself on the search engines, you definitely should because there is a HIGH probability that potential buyer and seller clients are! According to Glassdoor, more than 80% of employers will google you and a recent study by the Board of REALTORS® reports that at least 60% of consumers will Google real estate agents in order to learn more about them. This percentage is sure to grow as more and more Millennials enter the real estate market (they LOVE to google!). Think about it.  Potential real estate clients will hear about you from a listing sign, a friend from work, an open house, etc.  Before contacting you or agreeing to work with you, they want to learn more about who you really are.  Typically, potential clients are googling you to find out: How experienced are you? Do you work in the areas they are living or interested in? Who are you?  (i.e. your character and personality) What do your past clients have to say about their experience working with you? Do you look professional and/or like someone they would feel comfortable working with? Are you tech savvy with a professional website? Many potential home sellers look at your current listings, number of listings and how you market your properties   How to look your best on Google First, be consistent.   Use the same name on every profile you create.  So if your name is Jennifer Smith, don’t call yourself “Jen Smith” on one website and “Jenny Walker-Smith” on another.  Stick with one.  The same is true with your brokerage name....
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