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Create a Facebook Ad in Less than 5 Minutes

Create a Facebook Ad in Less than 5 Minutes

Want to advertise your real estate business on Facebook? Learn how to create a Facebook Ad in less than 5 minutes! This is a true “how to” video with step-by-step instructions to set up a successful Facebook advertisement.  We highly recommend bookmarking it, because you will probably come back to it many times! The wonderful technology team at eXp Realty will walk you through the entire Facebook ad set-up process, but before you get started, make sure you have two things: A dedicated Facebook business page Landing page (outside of Facebook) where you want to send the inquiries from the ad. In this example, they will be using a Home Valuation landing page and the goal is to drive traffic to this page and ask homeowners to submit a request for an instant home valuation.  View example. UPDATED HOW TO VIDEO (2017): OUR FACEBOOK MARKETING RESULTS:   After watching this video, I set up my Facebook ad in about five minutes and was able to generate 22 home valuation requests for less than $40.00.  [amazing!]  Please note that not everyone shared their name and phone number with me — just their address — so I still created the home valuation report for them and snail mailed to their address.  Needless to say, they were impressed and out of the 22 leads from Facebook, I’ve already closed two sales with an estimated commission of about $14,500.   Update to post (9/29/2015): My team just ran a second round of Facebook ads and had a similar result.  We received 19 leads, 11 shared their contact information and of the 11 home valuations completed, we...
Real Estate Farming Tips and Strategies with Ian Marshall

Real Estate Farming Tips and Strategies with Ian Marshall

Want the latest real estate farming tips and strategies? Almost every successful real estate agent or team will tell you that farming is critical to their businesses.  “Farming” is so much more than just sending out a few postcards or letters to your neighborhood every few months.  There are steps you need to take in order to define your geographic farm and then to build a consistent marketing plan and then finding new ways to become a part of the community. In the videos below, Ian Marshall with eXp Realty shares his strategy for selecting his farm and building those relationships over time.    Real Estate Farming 101 Real Estate Farming – Advanced Strategies  . A few quick take-aways from the real estate farming videos: Research the sales in the neighborhood you want to target — there needs to be a good turn-over rate, an average sales price that is high enough to offset the cost of the marketing you’ll be doing in the years to come and of course, consider the potential market share.  If there are two agents that sell 75% of the homes, it may be a bit more challenging.  Not impossible, just challenging! Develop your farming marketing strategy — are you going to send 5 or 20 mailers a year?  How can you make the content relevant to the neighborhood?  Are you going to volunteer or sponsor neighborhood activities?  What can you do to make a difference (and an impact)? Tracking your success – It is important to be committed to your farming “adventure” for at least 18 months and to track the success and adjust your marketing plan accordingly....
Understand DISC Social Profiles and Grow Your Business

Understand DISC Social Profiles and Grow Your Business

Ready to grow your real estate business? Many of your are familiar with the DISC profiles and real estate team leaders often use DISC profiles when hiring, but do you know how to use it to grow your business… and ultimately close more transactions?  In the class below, Pam Ostrowski with eXp Realty talks about how you can  modify your social style and language to connect with the DISC style of your real estate client. As real estate agents, we meet so many different people and personality types and the best agents are able to quickly identify the DISC profile of their potential client so they can address the client or potential client’s concerns ahead of time.  Watch “Make Money Faster by Understanding DISC Social Profiles” . Another Example of Using DISC to Get More Listings National trainer Bruce Hardie shares top strategies, scripts, systems and in the following video Bruce discusses using the DISC profile and human behavior to take more listings and how to most effectively articulate an agent’s value proposition.  Just a quick 5 minute video, but it’s worth a watch! . Do you know what your DISC profile is?  Take the free assessment now. How are YOU using DISC to build your business?  We’d love to hear from...
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