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Adding Video to your Listing Blog Posts

Adding Video to your Listing Blog Posts

Have a new listing? Create and add video to your listing blog post. Real estate videos are all the rage right now, but many agents aren’t quite sure how to get started and/or don’t have the budget for expensive video equipment. We have a simple, cost effective solution for you! In the “how to” videos below (less than 12 minutes combined) you will learn how to create a simple listing video (without a camera), using the Animoto tool.  Animoto.com allows you to create an animated slideshow using all of your listing photos, along with the ability to add text, a call to action and music. Once you’ve finished your video, you can upload it to YouTube… in just one click!   In the second video, you will learn how to add that same listing video to your WordPress blog post. Let’s get started! How to Create a Listing Video with Animoto In less than 7 minutes you can add your listing photos to animoto, add a bit of text and background music and then highlight which photos you would like to get the most exposure in your listing video / virtual tour.  We will also show you how to post the tour directly to YouTube.   How to Add the Video to your WordPress Blog Once you’ve created your listing video and posted to YouTube, we will show you how to add that same video to your WordPress blog.  Featuring your listing video on your blog will not only make your sellers happy, you may also get more exposure on the search engines (Google loves video!). See the WordPress blog post example used...
Increase Your Mobile Business with SavvyCard

Increase Your Mobile Business with SavvyCard

This is one of the best (free) marketing tools we’ve found in 2015!  As real estate agents, we know that you are bombarded with all the latest gadgets and apps, but SavvyCard is simple to set up and will help you easily connect with potential clients and your sphere in today’s mobile environment. So what is a SavvyCard? Think of it like a mobile business card on steroids.  SavvyCards work on iPhones, Droids and any Internet-enabled devices and allow you to create a professional mobile marketing app with dozens of ways for people to connect with you (i.e. websites, text, social links, etc).  Even though you can use it as an online business card, your SavvyCard is far more flexible and powerful and can be used for so much more.  A few examples include: LANDING PAGES – Your SavvyCard could be used as landing pages for marketing campaigns EMAIL SIGNATURE – Add a link to your SavvyCard in your email signature and/or in email marketing campaigns, showing potential home buyers and sellers how they can access you 24/7 SOCIAL MEDIA – Share the URL on Twitter and Facebook along with a special offer or call to action REFERRALS – If you are asking for referrals from past clients, make sure they have your SavvyCard so they can share with their friends, family and co-workers.  We all love to share, that’s why Twitter, Instagram and Facebook are so popular.  Let SavvyCard turbo-charge your referrals this year! PROMOTE LISTINGS – You can create a separate SavvyCard for each real estate listing that you have.  Potential buyers will be able to link to photos, maps, descriptions  and they will have the...
New Home Buyer Videos from Realtor.com

New Home Buyer Videos from Realtor.com

Great videos for your home buyer clients! The new home buyer videos from Realtor.com feature Elizabeth Banks, the popular actress who starred in movies like PitchPerfect, Hunger Games, the 40-Year Old Virgin and dozens of other movies and TV shows.  She puts a fun spin on the home buying process and is the perfect solution for those real estate agents that want to leverage the power of video on their real estate websites, but are still a little camera shy.  (smile) If you aren’t sure how to add a video to your real estate website, scroll down to the bottom of this post for step-by-step instructions.  Enjoy!   VIDEO #1 – Knowing When You’re Ready to Buy a Home   VIDEO #2 – Mortgage Lending 101   VIDEO #3:  The Home Search   How to add the new Home Buyer videos to your website: First, go to the video on YouTube Select “Share” Select “Embed” Copy the HTML code that should look something like this…. <iframe width=”650″ height=”366″ src=”https://www.youtube.com/embed/lZtc7c_eDds?rel=0″ frameborder=”0″ allowfullscreen></iframe> Open up your WordPress web page or blog post, select the “Text” tab (on upper right next to the “Visual” tab) Paste the code where you would like it to appear on the page! ** You can also save your blog post and preview it to make sure that the video appears in the correct spot.   For all the new Home Buyer Real Estate Videos, visit Realtor.com on YouTube....
From Kunversion to Facebook …. and back again!

From Kunversion to Facebook …. and back again!

How to use Kunversion real estate data to create Facebook posts … and generate lots of inquiries on your Kunversion website! Lead generation websites like Kunversion work really well, but in order to take advantage of this robust real estate search tool, you need to send a potential home buyers and sellers to the site.  Below you’ll find a 5-minute overview that will take you step by step through the process of finding interesting and/or relevant information on Kunversion — from neighborhood open houses to recent price drops, etc – that you can use to post on Facebook and other social media sites.   Research home stats and create a Facebook post in < 5 minutes:   Example of a simple Facebook marketing schedule MONDAY’S Facebook Post: Were you house hunting this weekend?  Some of the homes you visited may have reduced their price! See the all the [XYZ City] homes that just dropped the asking price: (insert URL from Kunversion)   TUESDAY’S Facebook Post: Our friends and clients are always asking where we think mortgage rates are heading, so we thought you may find this helpful…. http://www.keepingcurrentmatters.com/2015/08/10/where-are-mortgage-rates-headed-this-fall-next-year/ (Tip:  Mix in other helpful articles – like the one above — on your FB business page and don’t spam your readers!) WEDNESDAY’S Facebook Post: More and more homeowners are listing their homes this Fall and believe it or not, there are ### new listings this week in YOUR CITY!  View the full list… (insert URL from Kunversion)   FRIDAY’s Facebook Post: Planning to visit a few Open Houses this weekend?  There are 100+ [check this number] scheduled in CITY NAME. Search by price and school district… (insert URL from Kunversion)...
How to Use PicMonkey Part 2 | Creating a Photo Collage

How to Use PicMonkey Part 2 | Creating a Photo Collage

PicMonkey is one of our favorite tools for real estate.  You can enhance your listing photos as we did in “How to Use PicMonkey – Part 1“, create unique messages for social media and blogs, design a logo for your real estate business, touch up a your head-shot, create personal or real estate related photo collages and so much more.  In today’s video, we are going to show you how you how to use PicMonkey’s collage maker. Learn How to Create a Photo Collage with PicMonkey Examples of photo collages that were created in PicMonkey Below you will find several collages, including several listing photo collages for Facebook posts, a real estate infographic, a blog post headline image and a collage with local neighborhood photos.  The list of possibilities is endless!  Get creative when promoting your listings and your real estate business.  Potential home buyers and sellers will definitely take notice.       For more PicMonkey photo editing tips, watch our Getting Started with PicMonkey...
How to Add a Listing to Your WordPress Blog

How to Add a Listing to Your WordPress Blog

Blogging on WordPress How to add your real estate listings to your blog As real estate agents, we want to build a wonderful website, but struggle to come up with ideas for new content.  One of the easiest things you can do is to add your real estate listings.  Not only do your sellers appreciate the additional marketing, you have a new reason to send potential home buyers to your website and start their home search! The following video is part of our “How To” series and walks you through the entire blog post set up, including adding photos and links, creating “google friendly” content and adding links to other search options on your website.  The video is only about 13 minutes long and is well worth your time…. especially if you are new to blogging on WordPress. Step by step instructions A few things to keep in mind when adding your listing to WordPress: Make sure you add the full property address at least 3 times in the blog post When adding images to the post, be sure to use the “ALT Text” – you can add the property address, or a keyword phrase like “Homes for sale in XYZ neighborhood” Have fun with the photos!  You can edit the listing photos ahead of time with PicMonkey (see our PicMonkey How To Video) Create a template or style that fits your personality and brand.  It doesn’t have to be anything fancy – we’ve included a few examples below. Once you’ve created your listing blog post, share it on Facebook, Twitter and Pinterest   Other examples of real estate listing blog...
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