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App of the Week:  Create and Share Screenshots with LIGHTSHOT

App of the Week: Create and Share Screenshots with LIGHTSHOT

Building Better Agent’s App of the Week:   Create and Share Screenshots with LIGHTSHOT It is so EASY to save a picture of your computer screen or a particular image or article online.  We’ve been using an app called LightShot for the past few months and it’s fantastic!  In one or two clicks of your mouse, you can: Snip a screenshot of selected area within seconds and save to your desktop Share screenshots via a short link (url) and immediately post to social media sites like Facebook, Twitter and more Edit the screenshot with arrows, text, shapes and highlighters Quick Demo of LightShot How to use this tool for real estate marketing: Take a screenshot of your home search website and share on Facebook – you can promote new listings, open houses, foreclosed homes, etc If you are writing a blog about the real estate market, take a screenshot of an interesting graph or chart and use that as a teaser on social media in order to drive more traffic back to your website Were you or your brokerage just featured in a news article?  Grab a screenshot of the article and post it on your “About Us” page on your website See a great example of a kitchen remodel that you want to share with your client?  Grab a screenshot, save and email to your buyer or seller Q & As LightShot is available for both Windows AND Mac (we knew you were going to ask!) and runs on several platforms including Firefox, Internet Explorer and Chrome. Best of all, it’s FREE! Visit the Lightshot website Mac / Apple...
Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Promoting Your Real Estate Business Online Many real estate agents feel overwhelmed at the thought of social media marketing, including creating a Facebook business page and finding the time to keep is updated with fresh and relevant content.  In this post, we are going to share with you how SIMPLE it can be… and that you will only have to spend an hour a week.  Just follow these simple steps: 1)  Rotate the content and topics When focusing on social media marketing for real estate, don’t just post listings or links to homes for sale on your website.  Mix it up! Remember:   M E A L L Market Updates Events Advice for buyers and sellers Local news and events Listings and lead generating posts 2)  Create a social media calendar If you map out when / where you are going to post information, it will make it much easier to schedule posts on Facebook (and/or Twitter).  Below is an example of a real estate agent’s social media calendar that they use as a guide every month. The Facebook calendar above make look like a lot of work, but keep reading!  We have a simple solution…. 3)  Schedule your posts on Facebook Your Facebook business page (not your personal page) offers a super simple scheduling option.  Pick a day every week (we like “Facebook Fridays”) where you research local events, news and market updates and schedule them to appear on your Facebook page.  In the short video (<6 minutes), we did a quick demonstration to show you just how easy — and fast — it really is to post relevant, engaging...
New Home Buyer Videos from Realtor.com

New Home Buyer Videos from Realtor.com

Great videos for your home buyer clients! The new home buyer videos from Realtor.com feature Elizabeth Banks, the popular actress who starred in movies like PitchPerfect, Hunger Games, the 40-Year Old Virgin and dozens of other movies and TV shows.  She puts a fun spin on the home buying process and is the perfect solution for those real estate agents that want to leverage the power of video on their real estate websites, but are still a little camera shy.  (smile) If you aren’t sure how to add a video to your real estate website, scroll down to the bottom of this post for step-by-step instructions.  Enjoy!   VIDEO #1 – Knowing When You’re Ready to Buy a Home   VIDEO #2 – Mortgage Lending 101   VIDEO #3:  The Home Search   How to add the new Home Buyer videos to your website: First, go to the video on YouTube Select “Share” Select “Embed” Copy the HTML code that should look something like this…. <iframe width=”650″ height=”366″ src=”https://www.youtube.com/embed/lZtc7c_eDds?rel=0″ frameborder=”0″ allowfullscreen></iframe> Open up your WordPress web page or blog post, select the “Text” tab (on upper right next to the “Visual” tab) Paste the code where you would like it to appear on the page! ** You can also save your blog post and preview it to make sure that the video appears in the correct spot.   For all the new Home Buyer Real Estate Videos, visit Realtor.com on YouTube....
How to Generate More Leads on Zillow | At No Cost to You

How to Generate More Leads on Zillow | At No Cost to You

Looking for some free ways to get real estate leads on Zillow? Even if you aren’t advertising on Zillow, there are still plenty of ways that you can utilize this real estate website to help you generate more real estate business.  The following webinar is hosted by Brad Anderson, former Director of Education at Zillow and current owner of the new RETech Campus. . A quick summary of the “Free Ways to Generate More Business on Zillow”: Perfect your personal profile – Think of Zillow as a shopping mall and your profile page as a business in the mall. Make sure the “about me” section is really about the CONSUMER.  Don’t fill it up with every award, accolade and designation you’ve ever received. Focus on the consumer and how you can help them have a smooth home buying or selling experience. Add a current profile photo AND a video to your Zillow profile – let people get to know you! Add the areas that you specialize in — include cities, neighborhoods and zip codes.  Home buyer searches may vary, so you want to make sure they will find you! Your Home Sales — Be sure to add EVERY sale you’ve ever closed.  The number of recent home sales appear on your Zillow profile (along with the number of reviews), so this is critical.  Consumers want to see that you are actively selling homes and are experts in certain areas. QUICK TIP:  If it is too time-consuming to enter every home sale, you can send Zillow a spreadsheet with all of your past sales and they will add it for you! Request...
Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...
How to Use PicMonkey Part 2 | Creating a Photo Collage

How to Use PicMonkey Part 2 | Creating a Photo Collage

PicMonkey is one of our favorite tools for real estate.  You can enhance your listing photos as we did in “How to Use PicMonkey – Part 1“, create unique messages for social media and blogs, design a logo for your real estate business, touch up a your head-shot, create personal or real estate related photo collages and so much more.  In today’s video, we are going to show you how you how to use PicMonkey’s collage maker. Learn How to Create a Photo Collage with PicMonkey Examples of photo collages that were created in PicMonkey Below you will find several collages, including several listing photo collages for Facebook posts, a real estate infographic, a blog post headline image and a collage with local neighborhood photos.  The list of possibilities is endless!  Get creative when promoting your listings and your real estate business.  Potential home buyers and sellers will definitely take notice.       For more PicMonkey photo editing tips, watch our Getting Started with PicMonkey...
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