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Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Promoting Your Real Estate Business Online Many real estate agents feel overwhelmed at the thought of social media marketing, including creating a Facebook business page and finding the time to keep is updated with fresh and relevant content.  In this post, we are going to share with you how SIMPLE it can be… and that you will only have to spend an hour a week.  Just follow these simple steps: 1)  Rotate the content and topics When focusing on social media marketing for real estate, don’t just post listings or links to homes for sale on your website.  Mix it up! Remember:   M E A L L Market Updates Events Advice for buyers and sellers Local news and events Listings and lead generating posts 2)  Create a social media calendar If you map out when / where you are going to post information, it will make it much easier to schedule posts on Facebook (and/or Twitter).  Below is an example of a real estate agent’s social media calendar that they use as a guide every month. The Facebook calendar above make look like a lot of work, but keep reading!  We have a simple solution…. 3)  Schedule your posts on Facebook Your Facebook business page (not your personal page) offers a super simple scheduling option.  Pick a day every week (we like “Facebook Fridays”) where you research local events, news and market updates and schedule them to appear on your Facebook page.  In the short video (<6 minutes), we did a quick demonstration to show you just how easy — and fast — it really is to post relevant, engaging...
New Home Buyer Videos from Realtor.com

New Home Buyer Videos from Realtor.com

Great videos for your home buyer clients! The new home buyer videos from Realtor.com feature Elizabeth Banks, the popular actress who starred in movies like PitchPerfect, Hunger Games, the 40-Year Old Virgin and dozens of other movies and TV shows.  She puts a fun spin on the home buying process and is the perfect solution for those real estate agents that want to leverage the power of video on their real estate websites, but are still a little camera shy.  (smile) If you aren’t sure how to add a video to your real estate website, scroll down to the bottom of this post for step-by-step instructions.  Enjoy!   VIDEO #1 – Knowing When You’re Ready to Buy a Home   VIDEO #2 – Mortgage Lending 101   VIDEO #3:  The Home Search   How to add the new Home Buyer videos to your website: First, go to the video on YouTube Select “Share” Select “Embed” Copy the HTML code that should look something like this…. <iframe width=”650″ height=”366″ src=”https://www.youtube.com/embed/lZtc7c_eDds?rel=0″ frameborder=”0″ allowfullscreen></iframe> Open up your WordPress web page or blog post, select the “Text” tab (on upper right next to the “Visual” tab) Paste the code where you would like it to appear on the page! ** You can also save your blog post and preview it to make sure that the video appears in the correct spot.   For all the new Home Buyer Real Estate Videos, visit Realtor.com on YouTube....
How to Generate More Leads on Zillow | At No Cost to You

How to Generate More Leads on Zillow | At No Cost to You

Looking for some free ways to get real estate leads on Zillow? Even if you aren’t advertising on Zillow, there are still plenty of ways that you can utilize this real estate website to help you generate more real estate business.  The following webinar is hosted by Brad Anderson, former Director of Education at Zillow and current owner of the new RETech Campus. . A quick summary of the “Free Ways to Generate More Business on Zillow”: Perfect your personal profile – Think of Zillow as a shopping mall and your profile page as a business in the mall. Make sure the “about me” section is really about the CONSUMER.  Don’t fill it up with every award, accolade and designation you’ve ever received. Focus on the consumer and how you can help them have a smooth home buying or selling experience. Add a current profile photo AND a video to your Zillow profile – let people get to know you! Add the areas that you specialize in — include cities, neighborhoods and zip codes.  Home buyer searches may vary, so you want to make sure they will find you! Your Home Sales — Be sure to add EVERY sale you’ve ever closed.  The number of recent home sales appear on your Zillow profile (along with the number of reviews), so this is critical.  Consumers want to see that you are actively selling homes and are experts in certain areas. QUICK TIP:  If it is too time-consuming to enter every home sale, you can send Zillow a spreadsheet with all of your past sales and they will add it for you! Request...
Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...
How to Use PicMonkey Part 2 | Creating a Photo Collage

How to Use PicMonkey Part 2 | Creating a Photo Collage

PicMonkey is one of our favorite tools for real estate.  You can enhance your listing photos as we did in “How to Use PicMonkey – Part 1“, create unique messages for social media and blogs, design a logo for your real estate business, touch up a your head-shot, create personal or real estate related photo collages and so much more.  In today’s video, we are going to show you how you how to use PicMonkey’s collage maker. Learn How to Create a Photo Collage with PicMonkey Examples of photo collages that were created in PicMonkey Below you will find several collages, including several listing photo collages for Facebook posts, a real estate infographic, a blog post headline image and a collage with local neighborhood photos.  The list of possibilities is endless!  Get creative when promoting your listings and your real estate business.  Potential home buyers and sellers will definitely take notice.       For more PicMonkey photo editing tips, watch our Getting Started with PicMonkey...
How to Add a Listing to Your WordPress Blog

How to Add a Listing to Your WordPress Blog

Blogging on WordPress How to add your real estate listings to your blog As real estate agents, we want to build a wonderful website, but struggle to come up with ideas for new content.  One of the easiest things you can do is to add your real estate listings.  Not only do your sellers appreciate the additional marketing, you have a new reason to send potential home buyers to your website and start their home search! The following video is part of our “How To” series and walks you through the entire blog post set up, including adding photos and links, creating “google friendly” content and adding links to other search options on your website.  The video is only about 13 minutes long and is well worth your time…. especially if you are new to blogging on WordPress. Step by step instructions A few things to keep in mind when adding your listing to WordPress: Make sure you add the full property address at least 3 times in the blog post When adding images to the post, be sure to use the “ALT Text” – you can add the property address, or a keyword phrase like “Homes for sale in XYZ neighborhood” Have fun with the photos!  You can edit the listing photos ahead of time with PicMonkey (see our PicMonkey How To Video) Create a template or style that fits your personality and brand.  It doesn’t have to be anything fancy – we’ve included a few examples below. Once you’ve created your listing blog post, share it on Facebook, Twitter and Pinterest   Other examples of real estate listing blog...
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