404-205-8801
Do You Have Your Social Media Strategy for 2017?

Do You Have Your Social Media Strategy for 2017?

Agents:  Do You Have Your Social Media Strategy for 2017? Many real estate agents get overwhelmed when they think about marketing on Twitter, Facebook, Instagram, Snapchat, LinkedIn and all the other social media sites. Thankfully, there is a simple way to get started with your social media strategy in the new year. Anthony Mann, one of the top social media strategy experts in real estate, joined us in the eXp Realty Cloud Campus this week to talk about developing your social media presence and 2017 strategy.  He shared so many fantastic tips and we’ve summarized many of them below, but highly recommend that you watch the video.  Really good stuff! . Social Media Strategy with Anthony Mann & Brad Andersohn Our key takeaways from this awesome eXp social media class Facebook Make sure you are joining groups so you can interact and connect with more people Boosting a post on your Facebook business page – even if you only have 100 fans on your business page, you can boost the post and get in front of new people based on their location, interests, etc If you have lots of interaction you have with your friends and fans, Facebook will allow your posts to get more visibility on the newsfeed Be consistent – spend 15 minutes every day Twitter Because Twitter is now so large and moves so fast, your tweets may not get as much visibility as they did in the past Best way to start engaging is to search for hashtags Tweet directly to others to create engagement (@) Use a period in front of their user name in order to publicly speak...
App of the Week:  Create and Share Screenshots with LIGHTSHOT

App of the Week: Create and Share Screenshots with LIGHTSHOT

Building Better Agent’s App of the Week:   Create and Share Screenshots with LIGHTSHOT It is so EASY to save a picture of your computer screen or a particular image or article online.  We’ve been using an app called LightShot for the past few months and it’s fantastic!  In one or two clicks of your mouse, you can: Snip a screenshot of selected area within seconds and save to your desktop Share screenshots via a short link (url) and immediately post to social media sites like Facebook, Twitter and more Edit the screenshot with arrows, text, shapes and highlighters Quick Demo of LightShot How to use this tool for real estate marketing: Take a screenshot of your home search website and share on Facebook – you can promote new listings, open houses, foreclosed homes, etc If you are writing a blog about the real estate market, take a screenshot of an interesting graph or chart and use that as a teaser on social media in order to drive more traffic back to your website Were you or your brokerage just featured in a news article?  Grab a screenshot of the article and post it on your “About Us” page on your website See a great example of a kitchen remodel that you want to share with your client?  Grab a screenshot, save and email to your buyer or seller Q & As LightShot is available for both Windows AND Mac (we knew you were going to ask!) and runs on several platforms including Firefox, Internet Explorer and Chrome. Best of all, it’s FREE! Visit the Lightshot website Mac / Apple...
Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Promoting Your Real Estate Business Online Many real estate agents feel overwhelmed at the thought of social media marketing, including creating a Facebook business page and finding the time to keep is updated with fresh and relevant content.  In this post, we are going to share with you how SIMPLE it can be… and that you will only have to spend an hour a week.  Just follow these simple steps: 1)  Rotate the content and topics When focusing on social media marketing for real estate, don’t just post listings or links to homes for sale on your website.  Mix it up! Remember:   M E A L L Market Updates Events Advice for buyers and sellers Local news and events Listings and lead generating posts 2)  Create a social media calendar If you map out when / where you are going to post information, it will make it much easier to schedule posts on Facebook (and/or Twitter).  Below is an example of a real estate agent’s social media calendar that they use as a guide every month. The Facebook calendar above make look like a lot of work, but keep reading!  We have a simple solution…. 3)  Schedule your posts on Facebook Your Facebook business page (not your personal page) offers a super simple scheduling option.  Pick a day every week (we like “Facebook Fridays”) where you research local events, news and market updates and schedule them to appear on your Facebook page.  In the short video (<6 minutes), we did a quick demonstration to show you just how easy — and fast — it really is to post relevant, engaging...
Create a Facebook Ad in Less than 5 Minutes

Create a Facebook Ad in Less than 5 Minutes

Want to advertise your real estate business on Facebook? Learn how to create a Facebook Ad in less than 5 minutes! This is a true “how to” video with step-by-step instructions to set up a successful Facebook advertisement.  We highly recommend bookmarking it, because you will probably come back to it many times! The wonderful technology team at eXp Realty will walk you through the entire Facebook ad set-up process, but before you get started, make sure you have two things: A dedicated Facebook business page Landing page (outside of Facebook) where you want to send the inquiries from the ad. In this example, they will be using a Home Valuation landing page and the goal is to drive traffic to this page and ask homeowners to submit a request for an instant home valuation.  View example. UPDATED HOW TO VIDEO (2017): OUR FACEBOOK MARKETING RESULTS:   After watching this video, I set up my Facebook ad in about five minutes and was able to generate 22 home valuation requests for less than $40.00.  [amazing!]  Please note that not everyone shared their name and phone number with me — just their address — so I still created the home valuation report for them and snail mailed to their address.  Needless to say, they were impressed and out of the 22 leads from Facebook, I’ve already closed two sales with an estimated commission of about $14,500.   Update to post (9/29/2015): My team just ran a second round of Facebook ads and had a similar result.  We received 19 leads, 11 shared their contact information and of the 11 home valuations completed, we...
error: Content is protected !!