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Adding Video to your Listing Blog Posts

Adding Video to your Listing Blog Posts

Have a new listing? Create and add video to your listing blog post. Real estate videos are all the rage right now, but many agents aren’t quite sure how to get started and/or don’t have the budget for expensive video equipment. We have a simple, cost effective solution for you! In the “how to” videos below (less than 12 minutes combined) you will learn how to create a simple listing video (without a camera), using the Animoto tool.  Animoto.com allows you to create an animated slideshow using all of your listing photos, along with the ability to add text, a call to action and music. Once you’ve finished your video, you can upload it to YouTube… in just one click!   In the second video, you will learn how to add that same listing video to your WordPress blog post. Let’s get started! How to Create a Listing Video with Animoto In less than 7 minutes you can add your listing photos to animoto, add a bit of text and background music and then highlight which photos you would like to get the most exposure in your listing video / virtual tour.  We will also show you how to post the tour directly to YouTube.   How to Add the Video to your WordPress Blog Once you’ve created your listing video and posted to YouTube, we will show you how to add that same video to your WordPress blog.  Featuring your listing video on your blog will not only make your sellers happy, you may also get more exposure on the search engines (Google loves video!). See the WordPress blog post example used...
New Home Buyer Videos from Realtor.com

New Home Buyer Videos from Realtor.com

Great videos for your home buyer clients! The new home buyer videos from Realtor.com feature Elizabeth Banks, the popular actress who starred in movies like PitchPerfect, Hunger Games, the 40-Year Old Virgin and dozens of other movies and TV shows.  She puts a fun spin on the home buying process and is the perfect solution for those real estate agents that want to leverage the power of video on their real estate websites, but are still a little camera shy.  (smile) If you aren’t sure how to add a video to your real estate website, scroll down to the bottom of this post for step-by-step instructions.  Enjoy!   VIDEO #1 – Knowing When You’re Ready to Buy a Home   VIDEO #2 – Mortgage Lending 101   VIDEO #3:  The Home Search   How to add the new Home Buyer videos to your website: First, go to the video on YouTube Select “Share” Select “Embed” Copy the HTML code that should look something like this…. <iframe width=”650″ height=”366″ src=”https://www.youtube.com/embed/lZtc7c_eDds?rel=0″ frameborder=”0″ allowfullscreen></iframe> Open up your WordPress web page or blog post, select the “Text” tab (on upper right next to the “Visual” tab) Paste the code where you would like it to appear on the page! ** You can also save your blog post and preview it to make sure that the video appears in the correct spot.   For all the new Home Buyer Real Estate Videos, visit Realtor.com on YouTube....
Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...
Getting Started with Video Marketing for Real Estate

Getting Started with Video Marketing for Real Estate

Ready to get started Video Marketing? Marketing your real estate business with video is one of the most effective but overlooked marketing strategies.  Maybe you’re a little camera shy?  Maybe you’re not sure what to talk about or think you don’t have the necessary tools to create the video? David Harbour with eXp Realty puts your mind at ease as he shares some simple tips to ensure that you have the correct tools to get started.  After watching this short video, there are no more excuses!   . Summary of today’s video marketing for real estate class: Selecting the right camera Using your iPhone to shoot videos – the iPhone 6 is a great option and creates with high resolution videos, make sure you hold the video in landscape mode Optional hardware for your iPhone videos – Wide angle lens adapters, connector jacks, and wireless lapel microphones Video lighting (make sure the light is behind the camera) Microphones (avoiding the echo) Using an internal or external web cam Google Googles Google hang-outs Video topics – interviewing local businesses, how to videos, real estate market updates, listing videos or even an “about me” video Creating a strategy for your video marketing   More Resources: More Video Marketing Tips with David Harbour and eXp Realty 5 Real Estate Agents Nailing Videos and YouTube Marketing Check out other Lead Generation...
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