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OPEN HOUSES | Marketing and Hosting an Amazing Open House

OPEN HOUSES | Marketing and Hosting an Amazing Open House

Tips for Marketing and Hosting Open Houses UNDER CONSTRUCTION ++++++ Open houses can mean big business for many real estate agents, but you have to know how to market and promote the open house, connect with other homeowners in the neighborhood and set up the open house in a way that allows you to gather contact information and establish rapport with potential buyers and sellers. This agent recently took over an 800 home neighborhood in less than 6 months, thanks to her Mega Open House strategy! In the video below, she will walk you through the process of marketing and hosting an open house, step-by step. Here are just a few highlights from this incredible training video: Why Open House leads are superior to other lead sources How to make Your Open Houses a neighborhood event How to choose the right house to hold open Learn the right (and wrong) ways to market / promote your open house Find out when and where you should be marketing the open house Learn how to set up the open house in order to capture leads and feedback on the home How to leverage open houses to take over a neighborhood Marketing and Hosting Open Houses   Key Takeaways from the Open House Training Video Why Open House Leads are Better than Other Lead Sources First and foremost, the leads are essentially FREE. Open houses are a wonderful way to get in front of “ready to buy” home buyers, potential home sellers in the neighborhood and they also help to create name recognition in your preferred neighborhoods or service areas. The lead conversion rates...
14 Ways to Get More Real Estate Listings

14 Ways to Get More Real Estate Listings

Want to Get More Real Estate Listings? Listings are the key to your success in the real estate business.   The old saying “List to Last” has remained true, no matter what kind of real estate market we are in. In our current real estate market (low inventory + rising home prices), many home owners would like to sell, but are holding out for top dollar.  The challenge with this strategy is that they aren’t in the real estate business and don’t realize when home prices are leveling off or even showing signs of decline. As an agent, this is the perfect time for you to go out and educate sellers and get as many listings as you can! When you are determined to get more real estate listings, there are four areas you can focus on and dozens of ways to connect with potential home sellers.  Below we’ve highlighted 14 ways to find those home sellers and get connected.  Yes, you’ll find that several are ideas that you heard before, but before you dismiss them, give it a TRY.   >> Here are 14 ways to get MORE real estate listings: YOUR SPHERE (Friends, Family, Past Clients, Local Connections) Yes, you could potentially list the homes of the people in your sphere of influence, but more importantly, you need to connect with them on a regular basis and ask them who they know that might be selling their home this year. You can accomplish this in several ways: 1 :: Just pick up the phone! If you have 120 people in your sphere, call 10 each month. 2 :: Send a monthly...
Amazing Open House Strategies

Amazing Open House Strategies

Looking for new ideas for open houses?   We have it covered!  Below you will find some amazing open house strategies, tips and techniques in Toby Salgado’s interview with a top producing Portland real estate agent.  This agent has the open house system down to a science and utilizes it to build his database and brand.  Listen below as  they review a very detailed open house strategy that works like a charm. Please note that there is a LOT of valuable information in the interview, so we’ve summarized some of the key open house strategies at the end of this post, but you may still want to take notes! Open House Strategy that Kills with Chris Suarez & Toby Salgado    Summary of Open House Strategies from this podcast: Prepare for the open house a week in advance: First, set up a digital folder with a flyer for the property, comps for the property and a full market overview of the community.  Also add a call list with at least 100 of the nearby neighbors. Touch all the neighbors at least four (yes, 4!) times: A week before the big event, an invitation to the open house is sent out to owner occupied sellers (100 to 200 neighbors). 4 to 5 days before the open house, install the sign in the yard 3 days before the open house, the postcards should arrive in neighbors mailboxes 2 days before, call all the neighbors and invite them to the open house 1 or 2 days before the open house, all the directionals are installed (so neighbors will see them on the way home) The 5th possible...
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