404-205-8801
How to Generate More Leads on Zillow | At No Cost to You

How to Generate More Leads on Zillow | At No Cost to You

Looking for some free ways to get real estate leads on Zillow? Even if you aren’t advertising on Zillow, there are still plenty of ways that you can utilize this real estate website to help you generate more real estate business.  The following webinar is hosted by Brad Anderson, former Director of Education at Zillow and current owner of the new RETech Campus. . A quick summary of the “Free Ways to Generate More Business on Zillow”: Perfect your personal profile – Think of Zillow as a shopping mall and your profile page as a business in the mall. Make sure the “about me” section is really about the CONSUMER.  Don’t fill it up with every award, accolade and designation you’ve ever received. Focus on the consumer and how you can help them have a smooth home buying or selling experience. Add a current profile photo AND a video to your Zillow profile – let people get to know you! Add the areas that you specialize in — include cities, neighborhoods and zip codes.  Home buyer searches may vary, so you want to make sure they will find you! Your Home Sales — Be sure to add EVERY sale you’ve ever closed.  The number of recent home sales appear on your Zillow profile (along with the number of reviews), so this is critical.  Consumers want to see that you are actively selling homes and are experts in certain areas. QUICK TIP:  If it is too time-consuming to enter every home sale, you can send Zillow a spreadsheet with all of your past sales and they will add it for you! Request...
Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...
Amazing Open House Strategies

Amazing Open House Strategies

Looking for new ideas for open houses?   We have it covered!  Below you will find some amazing open house strategies, tips and techniques in Toby Salgado’s interview with a top producing Portland real estate agent.  This agent has the open house system down to a science and utilizes it to build his database and brand.  Listen below as  they review a very detailed open house strategy that works like a charm. Please note that there is a LOT of valuable information in the interview, so we’ve summarized some of the key open house strategies at the end of this post, but you may still want to take notes! Open House Strategy that Kills with Chris Suarez & Toby Salgado    Summary of Open House Strategies from this podcast: Prepare for the open house a week in advance: First, set up a digital folder with a flyer for the property, comps for the property and a full market overview of the community.  Also add a call list with at least 100 of the nearby neighbors. Touch all the neighbors at least four (yes, 4!) times: A week before the big event, an invitation to the open house is sent out to owner occupied sellers (100 to 200 neighbors). 4 to 5 days before the open house, install the sign in the yard 3 days before the open house, the postcards should arrive in neighbors mailboxes 2 days before, call all the neighbors and invite them to the open house 1 or 2 days before the open house, all the directionals are installed (so neighbors will see them on the way home) The 5th possible...
Create a Facebook Ad in Less than 5 Minutes

Create a Facebook Ad in Less than 5 Minutes

Want to advertise your real estate business on Facebook? Learn how to create a Facebook Ad in less than 5 minutes! This is a true “how to” video with step-by-step instructions to set up a successful Facebook advertisement.  We highly recommend bookmarking it, because you will probably come back to it many times! The wonderful technology team at eXp Realty will walk you through the entire Facebook ad set-up process, but before you get started, make sure you have two things: A dedicated Facebook business page Landing page (outside of Facebook) where you want to send the inquiries from the ad. In this example, they will be using a Home Valuation landing page and the goal is to drive traffic to this page and ask homeowners to submit a request for an instant home valuation.  View example. UPDATED HOW TO VIDEO (2017): OUR FACEBOOK MARKETING RESULTS:   After watching this video, I set up my Facebook ad in about five minutes and was able to generate 22 home valuation requests for less than $40.00.  [amazing!]  Please note that not everyone shared their name and phone number with me — just their address — so I still created the home valuation report for them and snail mailed to their address.  Needless to say, they were impressed and out of the 22 leads from Facebook, I’ve already closed two sales with an estimated commission of about $14,500.   Update to post (9/29/2015): My team just ran a second round of Facebook ads and had a similar result.  We received 19 leads, 11 shared their contact information and of the 11 home valuations completed, we...
101 Ideas for Your Real Estate Blog

101 Ideas for Your Real Estate Blog

Need some ideas for your real estate blog?   If you have a real estate website and are new to blogging — or just have a case of writer’s block — we have the cure!   Below you will find 101 ideas for your real estate blog topics from home buyer advice to hyper local news and market updates.  It is sure to keep you busy for the next year or two! MARKET DATA BLOGS 1) How’s the Market in XYZ Neighborhood? 2) Metro Area Quarterly Market Reports 3) Neighborhood Market Reports / Sales Data 4) Local Adsorption Rates 5) Most expensive recent sales in XYZ neighborhood or town 6) Case Schiller monthly affordability index (i.e. “Is it a good time to buy or invest?”) REAL ESTATE ACTIVITY BLOG TOPICS 7) Celebrity home sales 8) Just Listed home 9) Just Sold home 10) Under Contract home 11) Success Stories (i.e. Toot your own horn!) 12) Deal of the Week (highlight best buys in your area) 13) “Dream” homes for sale in XYZ neighborhood or city HOME BUYER ADVICE BLOGS 14)  5 Reasons Why You Should Buy a Home this Year 15)  What Expenses to Expect When Purchasing your Home or Condo 16)  Tips for Interviewing a REALTOR 17)  The importance of hiring a home inspector 18)  Improving your credit score / preparing for homeownership 19)  Checklist for home ownership 20)  Find the best deal on a home (not just the foreclosed home) 21)  What are your financing options (Conventional Loans, FHA, 403b Streamline, HomePath, etc) 22)  Minimum credit score requirements for Conventional and FHA Loans 23)  Investing in your...
Real Estate Farming Tips and Strategies with Ian Marshall

Real Estate Farming Tips and Strategies with Ian Marshall

Want the latest real estate farming tips and strategies? Almost every successful real estate agent or team will tell you that farming is critical to their businesses.  “Farming” is so much more than just sending out a few postcards or letters to your neighborhood every few months.  There are steps you need to take in order to define your geographic farm and then to build a consistent marketing plan and then finding new ways to become a part of the community. In the videos below, Ian Marshall with eXp Realty shares his strategy for selecting his farm and building those relationships over time.    Real Estate Farming 101 Real Estate Farming – Advanced Strategies  . A few quick take-aways from the real estate farming videos: Research the sales in the neighborhood you want to target — there needs to be a good turn-over rate, an average sales price that is high enough to offset the cost of the marketing you’ll be doing in the years to come and of course, consider the potential market share.  If there are two agents that sell 75% of the homes, it may be a bit more challenging.  Not impossible, just challenging! Develop your farming marketing strategy — are you going to send 5 or 20 mailers a year?  How can you make the content relevant to the neighborhood?  Are you going to volunteer or sponsor neighborhood activities?  What can you do to make a difference (and an impact)? Tracking your success – It is important to be committed to your farming “adventure” for at least 18 months and to track the success and adjust your marketing plan accordingly....
error: Content is protected !!