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Increase Your Mobile Business with SavvyCard

Increase Your Mobile Business with SavvyCard

This is one of the best (free) marketing tools we’ve found in 2015!  As real estate agents, we know that you are bombarded with all the latest gadgets and apps, but SavvyCard is simple to set up and will help you easily connect with potential clients and your sphere in today’s mobile environment. So what is a SavvyCard? Think of it like a mobile business card on steroids.  SavvyCards work on iPhones, Droids and any Internet-enabled devices and allow you to create a professional mobile marketing app with dozens of ways for people to connect with you (i.e. websites, text, social links, etc).  Even though you can use it as an online business card, your SavvyCard is far more flexible and powerful and can be used for so much more.  A few examples include: LANDING PAGES – Your SavvyCard could be used as landing pages for marketing campaigns EMAIL SIGNATURE – Add a link to your SavvyCard in your email signature and/or in email marketing campaigns, showing potential home buyers and sellers how they can access you 24/7 SOCIAL MEDIA – Share the URL on Twitter and Facebook along with a special offer or call to action REFERRALS – If you are asking for referrals from past clients, make sure they have your SavvyCard so they can share with their friends, family and co-workers.  We all love to share, that’s why Twitter, Instagram and Facebook are so popular.  Let SavvyCard turbo-charge your referrals this year! PROMOTE LISTINGS – You can create a separate SavvyCard for each real estate listing that you have.  Potential buyers will be able to link to photos, maps, descriptions  and they will have the...
From Kunversion to Facebook …. and back again!

From Kunversion to Facebook …. and back again!

How to use Kunversion real estate data to create Facebook posts … and generate lots of inquiries on your Kunversion website! Lead generation websites like Kunversion work really well, but in order to take advantage of this robust real estate search tool, you need to send a potential home buyers and sellers to the site.  Below you’ll find a 5-minute overview that will take you step by step through the process of finding interesting and/or relevant information on Kunversion — from neighborhood open houses to recent price drops, etc – that you can use to post on Facebook and other social media sites.   Research home stats and create a Facebook post in < 5 minutes:   Example of a simple Facebook marketing schedule MONDAY’S Facebook Post: Were you house hunting this weekend?  Some of the homes you visited may have reduced their price! See the all the [XYZ City] homes that just dropped the asking price: (insert URL from Kunversion)   TUESDAY’S Facebook Post: Our friends and clients are always asking where we think mortgage rates are heading, so we thought you may find this helpful…. http://www.keepingcurrentmatters.com/2015/08/10/where-are-mortgage-rates-headed-this-fall-next-year/ (Tip:  Mix in other helpful articles – like the one above — on your FB business page and don’t spam your readers!) WEDNESDAY’S Facebook Post: More and more homeowners are listing their homes this Fall and believe it or not, there are ### new listings this week in YOUR CITY!  View the full list… (insert URL from Kunversion)   FRIDAY’s Facebook Post: Planning to visit a few Open Houses this weekend?  There are 100+ [check this number] scheduled in CITY NAME. Search by price and school district… (insert URL from Kunversion)...
How to Generate More Leads on Zillow | At No Cost to You

How to Generate More Leads on Zillow | At No Cost to You

Looking for some free ways to get real estate leads on Zillow? Even if you aren’t advertising on Zillow, there are still plenty of ways that you can utilize this real estate website to help you generate more real estate business.  The following webinar is hosted by Brad Anderson, former Director of Education at Zillow and current owner of the new RETech Campus. . A quick summary of the “Free Ways to Generate More Business on Zillow”: Perfect your personal profile – Think of Zillow as a shopping mall and your profile page as a business in the mall. Make sure the “about me” section is really about the CONSUMER.  Don’t fill it up with every award, accolade and designation you’ve ever received. Focus on the consumer and how you can help them have a smooth home buying or selling experience. Add a current profile photo AND a video to your Zillow profile – let people get to know you! Add the areas that you specialize in — include cities, neighborhoods and zip codes.  Home buyer searches may vary, so you want to make sure they will find you! Your Home Sales — Be sure to add EVERY sale you’ve ever closed.  The number of recent home sales appear on your Zillow profile (along with the number of reviews), so this is critical.  Consumers want to see that you are actively selling homes and are experts in certain areas. QUICK TIP:  If it is too time-consuming to enter every home sale, you can send Zillow a spreadsheet with all of your past sales and they will add it for you! Request...
Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...
Amazing Open House Strategies

Amazing Open House Strategies

Looking for new ideas for open houses?   We have it covered!  Below you will find some amazing open house strategies, tips and techniques in Toby Salgado’s interview with a top producing Portland real estate agent.  This agent has the open house system down to a science and utilizes it to build his database and brand.  Listen below as  they review a very detailed open house strategy that works like a charm. Please note that there is a LOT of valuable information in the interview, so we’ve summarized some of the key open house strategies at the end of this post, but you may still want to take notes! Open House Strategy that Kills with Chris Suarez & Toby Salgado    Summary of Open House Strategies from this podcast: Prepare for the open house a week in advance: First, set up a digital folder with a flyer for the property, comps for the property and a full market overview of the community.  Also add a call list with at least 100 of the nearby neighbors. Touch all the neighbors at least four (yes, 4!) times: A week before the big event, an invitation to the open house is sent out to owner occupied sellers (100 to 200 neighbors). 4 to 5 days before the open house, install the sign in the yard 3 days before the open house, the postcards should arrive in neighbors mailboxes 2 days before, call all the neighbors and invite them to the open house 1 or 2 days before the open house, all the directionals are installed (so neighbors will see them on the way home) The 5th possible...
Create a Facebook Ad in Less than 5 Minutes

Create a Facebook Ad in Less than 5 Minutes

Want to advertise your real estate business on Facebook? Learn how to create a Facebook Ad in less than 5 minutes! This is a true “how to” video with step-by-step instructions to set up a successful Facebook advertisement.  We highly recommend bookmarking it, because you will probably come back to it many times! The wonderful technology team at eXp Realty will walk you through the entire Facebook ad set-up process, but before you get started, make sure you have two things: A dedicated Facebook business page Landing page (outside of Facebook) where you want to send the inquiries from the ad. In this example, they will be using a Home Valuation landing page and the goal is to drive traffic to this page and ask homeowners to submit a request for an instant home valuation.  View example. UPDATED HOW TO VIDEO (2017): OUR FACEBOOK MARKETING RESULTS:   After watching this video, I set up my Facebook ad in about five minutes and was able to generate 22 home valuation requests for less than $40.00.  [amazing!]  Please note that not everyone shared their name and phone number with me — just their address — so I still created the home valuation report for them and snail mailed to their address.  Needless to say, they were impressed and out of the 22 leads from Facebook, I’ve already closed two sales with an estimated commission of about $14,500.   Update to post (9/29/2015): My team just ran a second round of Facebook ads and had a similar result.  We received 19 leads, 11 shared their contact information and of the 11 home valuations completed, we...
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