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New Listing Checklists for Real Estate Agents

New Listing Checklists for Real Estate Agents

New Listing Checklists for Real Estate Agents Have a new listing?  Congrats! Whether you are a new real estate agent or you’ve been in the business for 20 years, it is always good to have a system in place to make sure that you don’t miss a beat when listing and marketing a property.  The easiest way to get organized is to have a new listing checklist. There are several different listing management tools you can use like Brivity, Top Producer and Broker Mint (just to name a few), but if you are a single agent, many times you can just add your checklists to an Excel or Google docs spreadsheet and effectively and inexpensively manage your listings from there. Feel free to customize the following New Listing Checklists to fit your brand, marketing and current processes. Your New Listing Checklist Prior to Listing the Home: ☑  Broker Listing Agreement – Signed by all parties ☑  Seller’s Disclosure Letter – Completed by Seller ☑  Complete any other disclosures required in your area – Signed if needed ☑  Confirm any neighborhood or condo rules and restrictions (i.e. sign placement, parking, etc) ☑  Confirm showing instructions with home owner (i.e. must give 2 hours notice or no showings after 7 pm) ☑  Bring in a staging company or consultant (if needed) ☑  Order / install yard sign ☑  Get key and any alarm instructions from home owner ☑  Install Lockbox on home ☑  Update any showing systems (like ShowingSuite) in order to make appointments and/or capture showing agent feedback ☑  Order / have professional photos taken of the home [how to get...
Have You Googled Yourself Lately?

Have You Googled Yourself Lately?

Agents… Have you Googled yourself lately? If you’re a Realtor or broker and haven’t googled yourself on the search engines, you definitely should because there is a HIGH probability that potential buyer and seller clients are! According to Glassdoor, more than 80% of employers will google you and a recent study by the Board of REALTORS® reports that at least 60% of consumers will Google real estate agents in order to learn more about them. This percentage is sure to grow as more and more Millennials enter the real estate market (they LOVE to google!). Think about it.  Potential real estate clients will hear about you from a listing sign, a friend from work, an open house, etc.  Before contacting you or agreeing to work with you, they want to learn more about who you really are.  Typically, potential clients are googling you to find out: How experienced are you? Do you work in the areas they are living or interested in? Who are you?  (i.e. your character and personality) What do your past clients have to say about their experience working with you? Do you look professional and/or like someone they would feel comfortable working with? Are you tech savvy with a professional website? Many potential home sellers look at your current listings, number of listings and how you market your properties   How to look your best on Google First, be consistent.   Use the same name on every profile you create.  So if your name is Jennifer Smith, don’t call yourself “Jen Smith” on one website and “Jenny Walker-Smith” on another.  Stick with one.  The same is true with your brokerage name....
Increase Your Mobile Business with SavvyCard

Increase Your Mobile Business with SavvyCard

This is one of the best (free) marketing tools we’ve found in 2015!  As real estate agents, we know that you are bombarded with all the latest gadgets and apps, but SavvyCard is simple to set up and will help you easily connect with potential clients and your sphere in today’s mobile environment. So what is a SavvyCard? Think of it like a mobile business card on steroids.  SavvyCards work on iPhones, Droids and any Internet-enabled devices and allow you to create a professional mobile marketing app with dozens of ways for people to connect with you (i.e. websites, text, social links, etc).  Even though you can use it as an online business card, your SavvyCard is far more flexible and powerful and can be used for so much more.  A few examples include: LANDING PAGES – Your SavvyCard could be used as landing pages for marketing campaigns EMAIL SIGNATURE – Add a link to your SavvyCard in your email signature and/or in email marketing campaigns, showing potential home buyers and sellers how they can access you 24/7 SOCIAL MEDIA – Share the URL on Twitter and Facebook along with a special offer or call to action REFERRALS – If you are asking for referrals from past clients, make sure they have your SavvyCard so they can share with their friends, family and co-workers.  We all love to share, that’s why Twitter, Instagram and Facebook are so popular.  Let SavvyCard turbo-charge your referrals this year! PROMOTE LISTINGS – You can create a separate SavvyCard for each real estate listing that you have.  Potential buyers will be able to link to photos, maps, descriptions  and they will have the...
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