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Internet Marketing Guide for Real Estate Agents

Get the latest strategies for internet marketing for real estate agents. From social media to SEO, get marketing advice and ideas from realtors around the country.

Do You Have Your Social Media Strategy for 2017?

Agents:  Do You Have Your Social Media Strategy for 2017? Many real estate agents get overwhelmed when they think about marketing on Twitter, Facebook, Instagram, Snapchat, LinkedIn and all the other social media sites. Thankfully, there is a simple way to get started with your social media strategy in the new year. Anthony Mann, one of the top social media strategy experts in real estate, joined us in the eXp Realty Cloud Campus this week to talk about developing your social media presence and 2017 strategy.  He shared so many fantastic tips and we’ve summarized many of them below, but highly recommend that you watch the video.  Really good stuff! . Social Media Strategy with Anthony Mann & Brad Andersohn Our key takeaways from this awesome eXp social media class Facebook Make sure you are joining groups so you can interact and connect with more people Boosting a post on your Facebook business page – even if you only have 100 fans on your business page, you can boost the post and get in front of new people based on their location, interests, etc If you have lots of interaction you have with your friends and fans, Facebook will allow your posts to get more visibility on the newsfeed Be consistent – spend 15 minutes every day Twitter Because Twitter is now so large and moves so fast, your tweets may not get as much visibility as they did in the past Best way to start engaging is to search for hashtags Tweet directly to others to create engagement (@) Use a period in front of their user name in order to publicly speak...

Have You Googled Yourself Lately?

Agents… Have you Googled yourself lately? If you’re a Realtor or broker and haven’t googled yourself on the search engines, you definitely should because there is a HIGH probability that potential buyer and seller clients are! According to Glassdoor, more than 80% of employers will google you and a recent study by the Board of REALTORS® reports that at least 60% of consumers will Google real estate agents in order to learn more about them. This percentage is sure to grow as more and more Millennials enter the real estate market (they LOVE to google!). Think about it.  Potential real estate clients will hear about you from a listing sign, a friend from work, an open house, etc.  Before contacting you or agreeing to work with you, they want to learn more about who you really are.  Typically, potential clients are googling you to find out: How experienced are you? Do you work in the areas they are living or interested in? Who are you?  (i.e. your character and personality) What do your past clients have to say about their experience working with you? Do you look professional and/or like someone they would feel comfortable working with? Are you tech savvy with a professional website? Many potential home sellers look at your current listings, number of listings and how you market your properties   How to look your best on Google First, be consistent.   Use the same name on every profile you create.  So if your name is Jennifer Smith, don’t call yourself “Jen Smith” on one website and “Jenny Walker-Smith” on another.  Stick with one.  The same is true with your brokerage name....

Creating Community Pages on your Real Estate Website | Go Hyperlocal!

Read to go hyperlocal? How to Create Community Pages on your Real Estate Website So you have a new website and you’ve added your About Us page, testimonials and a few other things, but aren’t quite sure what to do next?  Many real estate agents think they have to start blogging, but before you do, we HIGHLY RECOMMEND that you select three to five communities or neighborhoods that you serve and build a page for each.  Not only will your website visitors appreciate you sharing information about the neighborhoods or suburbs they are interested in, you will also start building authority and/or trust with the search engines (i.e. Google, Bing, Yahoo) and over time, they will increase your rankings on the search results pages. Before you begin creating your community pages, please keep reading below for tips on: How to structure your community web page What real estate keywords to focus on Adding current homes for sale to your web pages Examples of websites with high ranking neighborhood and community pages. First, create a structure for your community pages on your website. This will help visitors easily navigate your real estate website and will also help the search engines understand your site’s structure (which ultimately helps your page rank better).  For example, if you create a page for one of the counties and/or cities you serve and then list all the neighborhood pages, your website URL would look something like this: JohnBrownHomes.com/atlanta/grant-park/  – OR –  JohnBrownHomes.com/fulton-county/atlanta/grant-park – OR – JohnBrownHomes/com/atlanta-neighborhoods/grant-park  The areas in bold are the pages that you’ll have to create BEFORE starting your neighborhood or community page. When you create your...

Adding Video to your Listing Blog Posts

Have a new listing? Create and add video to your listing blog post. Real estate videos are all the rage right now, but many agents aren’t quite sure how to get started and/or don’t have the budget for expensive video equipment. We have a simple, cost effective solution for you! In the “how to” videos below (less than 12 minutes combined) you will learn how to create a simple listing video (without a camera), using the Animoto tool.  Animoto.com allows you to create an animated slideshow using all of your listing photos, along with the ability to add text, a call to action and music. Once you’ve finished your video, you can upload it to YouTube… in just one click!   In the second video, you will learn how to add that same listing video to your WordPress blog post. Let’s get started! How to Create a Listing Video with Animoto In less than 7 minutes you can add your listing photos to animoto, add a bit of text and background music and then highlight which photos you would like to get the most exposure in your listing video / virtual tour.  We will also show you how to post the tour directly to YouTube.   How to Add the Video to your WordPress Blog Once you’ve created your listing video and posted to YouTube, we will show you how to add that same video to your WordPress blog.  Featuring your listing video on your blog will not only make your sellers happy, you may also get more exposure on the search engines (Google loves video!). See the WordPress blog post example used...

App of the Week: Create and Share Screenshots with LIGHTSHOT

Building Better Agent’s App of the Week:   Create and Share Screenshots with LIGHTSHOT It is so EASY to save a picture of your computer screen or a particular image or article online.  We’ve been using an app called LightShot for the past few months and it’s fantastic!  In one or two clicks of your mouse, you can: Snip a screenshot of selected area within seconds and save to your desktop Share screenshots via a short link (url) and immediately post to social media sites like Facebook, Twitter and more Edit the screenshot with arrows, text, shapes and highlighters Quick Demo of LightShot How to use this tool for real estate marketing: Take a screenshot of your home search website and share on Facebook – you can promote new listings, open houses, foreclosed homes, etc If you are writing a blog about the real estate market, take a screenshot of an interesting graph or chart and use that as a teaser on social media in order to drive more traffic back to your website Were you or your brokerage just featured in a news article?  Grab a screenshot of the article and post it on your “About Us” page on your website See a great example of a kitchen remodel that you want to share with your client?  Grab a screenshot, save and email to your buyer or seller Q & As LightShot is available for both Windows AND Mac (we knew you were going to ask!) and runs on several platforms including Firefox, Internet Explorer and Chrome. Best of all, it’s FREE! Visit the Lightshot website Mac / Apple...

Quick Calendar for Social Media Marketing | Tips for Real Estate Agents

Promoting Your Real Estate Business Online Many real estate agents feel overwhelmed at the thought of social media marketing, including creating a Facebook business page and finding the time to keep is updated with fresh and relevant content.  In this post, we are going to share with you how SIMPLE it can be… and that you will only have to spend an hour a week.  Just follow these simple steps: 1)  Rotate the content and topics When focusing on social media marketing for real estate, don’t just post listings or links to homes for sale on your website.  Mix it up! Remember:   M E A L L Market Updates Events Advice for buyers and sellers Local news and events Listings and lead generating posts 2)  Create a social media calendar If you map out when / where you are going to post information, it will make it much easier to schedule posts on Facebook (and/or Twitter).  Below is an example of a real estate agent’s social media calendar that they use as a guide every month. The Facebook calendar above make look like a lot of work, but keep reading!  We have a simple solution…. 3)  Schedule your posts on Facebook Your Facebook business page (not your personal page) offers a super simple scheduling option.  Pick a day every week (we like “Facebook Fridays”) where you research local events, news and market updates and schedule them to appear on your Facebook page.  In the short video (<6 minutes), we did a quick demonstration to show you just how easy — and fast — it really is to post relevant, engaging...

New Home Buyer Videos from Realtor.com

Great videos for your home buyer clients! The new home buyer videos from Realtor.com feature Elizabeth Banks, the popular actress who starred in movies like PitchPerfect, Hunger Games, the 40-Year Old Virgin and dozens of other movies and TV shows.  She puts a fun spin on the home buying process and is the perfect solution for those real estate agents that want to leverage the power of video on their real estate websites, but are still a little camera shy.  (smile) If you aren’t sure how to add a video to your real estate website, scroll down to the bottom of this post for step-by-step instructions.  Enjoy!   VIDEO #1 – Knowing When You’re Ready to Buy a Home   VIDEO #2 – Mortgage Lending 101   VIDEO #3:  The Home Search   How to add the new Home Buyer videos to your website: First, go to the video on YouTube Select “Share” Select “Embed” Copy the HTML code that should look something like this…. <iframe width=”650″ height=”366″ src=”https://www.youtube.com/embed/lZtc7c_eDds?rel=0″ frameborder=”0″ allowfullscreen></iframe> Open up your WordPress web page or blog post, select the “Text” tab (on upper right next to the “Visual” tab) Paste the code where you would like it to appear on the page! ** You can also save your blog post and preview it to make sure that the video appears in the correct spot.   For all the new Home Buyer Real Estate Videos, visit Realtor.com on YouTube....

How to Generate More Leads on Zillow | At No Cost to You

Looking for some free ways to get real estate leads on Zillow? Even if you aren’t advertising on Zillow, there are still plenty of ways that you can utilize this real estate website to help you generate more real estate business.  The following webinar is hosted by Brad Anderson, former Director of Education at Zillow and current owner of the new RETech Campus. . A quick summary of the “Free Ways to Generate More Business on Zillow”: Perfect your personal profile – Think of Zillow as a shopping mall and your profile page as a business in the mall. Make sure the “about me” section is really about the CONSUMER.  Don’t fill it up with every award, accolade and designation you’ve ever received. Focus on the consumer and how you can help them have a smooth home buying or selling experience. Add a current profile photo AND a video to your Zillow profile – let people get to know you! Add the areas that you specialize in — include cities, neighborhoods and zip codes.  Home buyer searches may vary, so you want to make sure they will find you! Your Home Sales — Be sure to add EVERY sale you’ve ever closed.  The number of recent home sales appear on your Zillow profile (along with the number of reviews), so this is critical.  Consumers want to see that you are actively selling homes and are experts in certain areas. QUICK TIP:  If it is too time-consuming to enter every home sale, you can send Zillow a spreadsheet with all of your past sales and they will add it for you! Request...

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...
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