Getting your real estate license?

Get the full scoop on the best real estate schools, average commissions, what to expect in your first year in the real estate business, how to find clients and market yourself. Learn more.

Selling More Homes

Already in the real estate business, but need more buyer and seller leads?  Get the latest advice and tips on what you can to do to get your phone to ring and ring! Read on…

Real estate websites and online marketing advice

Marketing Online

Market yourself online! Learn how to successfully build a real estate website, blog, utilize social media and video in order to create a presence and generate more business. Get started…

Building Better Real Estate Agents and Realtors

Being the Best

Want to be the very best real estate agent you can possibly be?  Being the best means different things to different people, but we explore team building, passive income, work-life management and more.

From the Building Better Agents Blog

Creating Community Pages on your Real Estate Website | Go Hyperlocal!

Read to go hyperlocal? How to Create Community Pages on your Real Estate Website So you have a new website and you’ve added your About Us page, testimonials and a few other things, but aren’t quite sure what to do next?  Many real estate agents think they have to start blogging, but before you do, we HIGHLY RECOMMEND that you select three to five communities or neighborhoods that you serve and build a page for each.  Not only will your website visitors appreciate you sharing information about the neighborhoods or suburbs they are interested in, you will also start building authority and/or trust with the search engines (i.e. Google, Bing, Yahoo) and over time, they will increase your rankings on the search results pages. Before you begin creating your community pages, please keep reading below for tips on: How to structure your community web page What real estate keywords to focus on Adding current homes for sale to your web pages Examples of websites with high ranking neighborhood and community pages. First, create a structure for your community pages on your website. This will help visitors easily navigate your real estate website and will also help the search engines understand your site’s structure (which ultimately helps your page rank better).  For example, if you create a page for one of the counties and/or cities you serve and then list all the neighborhood pages, your website URL would look something like this: JohnBrownHomes.com/atlanta/grant-park/  – OR –  JohnBrownHomes.com/fulton-county/atlanta/grant-park – OR – JohnBrownHomes/com/atlanta-neighborhoods/grant-park  The areas in bold are the pages that you’ll have to create BEFORE starting your neighborhood or community page. When you create your...

Adding Video to your Listing Blog Posts

Have a new listing? Create and add video to your listing blog post. Real estate videos are all the rage right now, but many agents aren’t quite sure how to get started and/or don’t have the budget for expensive video equipment. We have a simple, cost effective solution for you! In the “how to” videos below (less than 12 minutes combined) you will learn how to create a simple listing video (without a camera), using the Animoto tool.  Animoto.com allows you to create an animated slideshow using all of your listing photos, along with the ability to add text, a call to action and music. Once you’ve finished your video, you can upload it to YouTube… in just one click!   In the second video, you will learn how to add that same listing video to your WordPress blog post. Let’s get started! How to Create a Listing Video with Animoto In less than 7 minutes you can add your listing photos to animoto, add a bit of text and background music and then highlight which photos you would like to get the most exposure in your listing video / virtual tour.  We will also show you how to post the tour directly to YouTube.   How to Add the Video to your WordPress Blog Once you’ve created your listing video and posted to YouTube, we will show you how to add that same video to your WordPress blog.  Featuring your listing video on your blog will not only make your sellers happy, you may also get more exposure on the search engines (Google loves video!). See the WordPress blog post example used...

How to Get the BEST Photos of Your Listings

3 Tips to Get the BEST Photos of Your Listings If you want to get the best photos of your listings, the first place to start (and one that we highly recommend)  is hiring professional real estate photographer.  Usually photographers cost between $75 and $150, but may go as high as $400 for luxury homes and/or aerial shots.  If you aren’t planning on doing any other paid marketing for your listing, this is the one thing you should absolutely do for your client. Assuming that you are already using a real estate photographer for your listings, what else can you do to make sure the home photos look fabulous? #1 :: Get that blue sky in your listing photos! Having a blue sky on the front exterior photo really makes your photo stand out from the crowd, especially when buyers are searching for homes online.  If it isn’t the nicest day outside, ask your photographer to Photoshop a blue sky into the photo (usually they will!).  If the photographer won’t or can’t, you can go to PicMonkey.com and overlay a blue sky into the photo.  It’s not ideal, but it works. #2 :: Add photos of the neighborhood It’s also a big plus to give potential buyers an idea of what the community looks like, because many of today’s buyers feel that the neighborhood is just as important as the home they are buying.  If there is a neighborhood park or pool, include a photo in your marketing.  If there are annual events or festivals, snap a photo.  Also restaurants, coffee shops and even dog parks are a great way to entice the...

Protect Your Client & Yourself – Understand Real Estate Disclosure Laws

Do you know what you can or should disclose to potential buyers? Every state has different disclosure laws when it comes to listing and selling a home.  Most states require that the seller and the listing agent disclose any “material facts” to the potential buyers, which could include a leaky roof, defective furnace, or issues with the foundation.  But there are other issues that you may have to disclose that aren’t related to the structure of the home.  For example: If someone dies in the home, California sellers must reveal to potential buyers if a death has occurred anytime in the past three years,  In Alaska and South Dakota, only suicides or murders in the home must be disclosed if they happened within the past year. Every state varies on this issue, so check with your real estate commission and contracts. What if there are lots of noise, smalls or even airports nearby?  In North Carolina sellers must  disclose noises, odors, smoke or other nuisances from commercial or industrial areas that may affect the property. Michigan requires sellers to disclose farms, landfills, airports and other nuisances in the vicinity. What about sex offenders in the neighborhood? Megan’s Law is a Federal Law requiring a public registry of known sex offenders, was enacted in 1996. According to Realtor.com, “Implementation was delegated to the states, including the issue of whether real estate licensees have a duty to disclose information concerning sex offenders. Unfortunately, few states have clarified the extent to which real estate licensees must investigate or disclose such information.” If you are a real estate agent in Georgia, the following is a MUST READ…. The Importance...

How to List FSBOs – Time Tested Tips and Communication Strategies

Want to learn how to list FSBOs (For Sale by Owner)? Many real estate agents shy away from FSBOs (For Sale by Owner listings), as it often involves more than just calling once or twice…. and sometimes home owners aren’t ready or willing to consider listing their home with a broker. In the video below, Hoss Pratt, an expert in listing FSBOs, will take you through the steps to effectively communicate with these home owners so that you can “List 28 FSBOs in 28 Days.” This is amazing class, but if you don’t have a full hour to listen, we also have some of this class highlights and FSBO communication tips at the bottom of this article. How to List 28 FSBOs in 28 Days HIGHLIGHTS FROM THE FSBO CLASS Time-tested Tips and Communication Strategies for Finding and Converting FSBO Listings When communicating with For Sale By Owners, keep in mind that 74% of all FSBos will eventually hire an agent. 89% of buyers will purchase their home through an agent (so FSBOs are at a disadvantage). And most importantly, 73% of sellers would use the same real estate agent to list their home again… but less than 20% actually do because their agents don’t keep in touch. Remember that there are 4 Things You Control in your Real Estate Business 1) Prospecting 2) Presenting 3) Building Relationships 4) Leading 3 Things You MUST DO if you are going to get FSBO listings 1) Provide value to the homeowner (more tips and suggestions to follow) 2) Present solutions The FSBO doesn’t care how many homes you’ve sold or how many years you’ve...

How EXP Realty Revenue Share Works

About eXp Realty and the Revenue Share Program eXp Realty is changing the real estate brokerage model and more and more real estate professionals are starting to realize that our offerings package, lead generation systems, stock ownership, education and low fees and commission cap are the perfect combination for their businesses.   The proof is in the numbers… in the last year, eXp grew by 85%! In addition to all the lead gen tools and great commission splits that eXp Realty offers, the one thing that make us stand out from every other real estate brokerage is the country is our incredible eXp revenue share program. Not only has revenue share helped agents build their “rainy day” fund, it’s also created an incredible atmosphere within the company where everyone wants to help one another build successful, meaningful businesses. ** This video is just a simple overview of how the program works.  There is no guarantee that the rev share program will help you retire from real estate, but there is potential to help you contribute to your savings account and/or reinvest into your real estate business.  How the eXp Realty Revenue Share Program Works The founders of our brokerage made this program straightforward and easy to understand.  If you bring another real estate agent to eXp Realty, you will receive 3.5% of their gross commission.  It has nothing to do with the profitability of the company that month or quarter, your monthly revenue share check from eXp is based on 3.5% of that agent’s gross commissions.  In the example below, one of your agents sells a $500K home and generates $15K in commission.  You’ll receive 3.5% of the gross...

Increase Your Mobile Business with SavvyCard

This is one of the best (free) marketing tools we’ve found in 2015!  As real estate agents, we know that you are bombarded with all the latest gadgets and apps, but SavvyCard is simple to set up and will help you easily connect with potential clients and your sphere in today’s mobile environment. So what is a SavvyCard? Think of it like a mobile business card on steroids.  SavvyCards work on iPhones, Droids and any Internet-enabled devices and allow you to create a professional mobile marketing app with dozens of ways for people to connect with you (i.e. websites, text, social links, etc).  Even though you can use it as an online business card, your SavvyCard is far more flexible and powerful and can be used for so much more.  A few examples include: LANDING PAGES – Your SavvyCard could be used as landing pages for marketing campaigns EMAIL SIGNATURE – Add a link to your SavvyCard in your email signature and/or in email marketing campaigns, showing potential home buyers and sellers how they can access you 24/7 SOCIAL MEDIA – Share the URL on Twitter and Facebook along with a special offer or call to action REFERRALS – If you are asking for referrals from past clients, make sure they have your SavvyCard so they can share with their friends, family and co-workers.  We all love to share, that’s why Twitter, Instagram and Facebook are so popular.  Let SavvyCard turbo-charge your referrals this year! PROMOTE LISTINGS – You can create a separate SavvyCard for each real estate listing that you have.  Potential buyers will be able to link to photos, maps, descriptions  and they will have the...

Top 10 Reasons Real Estate Agents are Joining EXP Realty

Why Real Estate Agents are Joining EXP Realty The growth at eXp Realty is nothing short of amazing, but it’s no surprise! REALTORS and Brokers are attracted to the commission splits, lead generation tools, the revenue share program and the opportunity to be an owner in the company with our stock program. The online or “cloud” office is also very appealing to those real estate agents who are always on the move and want to have easy access to the office and the live training classes from anywhere in the world. After being a part of EXP Realty for the last 2+ years, I’m even more excited about all that we’ve achieved and where we are headed. If you are wondering if EXP Realty is the right real estate brokerage for you and your business, here are some of the many reasons that real estate agents are making the leap to join EXP Realty:   Top 10 Reasons to Join EXP Realty 1)   EXP Stock awarded to all Realtors and Brokers – everyone is an owner in the brokerage! 2)   Kunversion lead generation website for every agent 3)   Making it Rain Lead Generation Program (lead gen on autopilot) 4)   Fully-staffed Technology Team available for ALL of your marketing and technology questions 5)   Customization, top-ranked WordPress websites, allowing to you build YOUR brand 6)   Coaching and Accountability Workshops – collaborate with top agents around the country 7)   Great commission splits with a low annual cap 8)   20+ Hours of LIVE Training classes every week 9)   Opportunity for multiple revenue streams 10)  The Industry’s Best Revenue Share...

EXPonential Growth at EXP Realty – 2015 Highlights

EXP Realty Experienced EXPonential Growth in 2015! Here are just a few of the many highlights from this year… As we move into the new year, I’ve been reflecting on all that has happened at eXp Realty this year… and the list is impressive! As of December 27, 2016 EXP Realty is now in 31 states and two Providences in Canada. We’ve almost DOUBLED in size in the last year and have even more top producing REALTORS around the country, including Atlanta, Phoenix, San Antonio and Austin. This innovative, cloud-based real estate brokerage is turning the real estate industry inside out with our cloud office training, revenue share program, lead generation tools and agent ownership. All of the real estate agents at EXP Realty own a stake in the company, so everyone has a vested interest in making it the best brokerage it can possibly be. EXP Realty has been featured in multiple Inman News articles this year, received the Atlanta Journal Constitution’s Best Places to Work Award and we opened the First Cloud Mortgage company. Our EXP Founder, Glenn Sanford, was named among the 200 Most Powerful People in Residential Real Estate by the second annual Swanepoel Power 200 Report. It’s no surprise that the EXPI stock is up 450% — yes, 450% — in the last year!   Several industry leaders have joined EXP Realty this year, including: Gene Frederick, a renowned recruiter in the real estate industry joined EXP Realty after an impressive tenure with Keller Williams since 1994. Frederick was the top recruiter for Keller Williams in 4 of the last 10 years. He also divested his ownership interest in the Northern...

Realtor to Realtor advice!

I started my career at a “big box” brokerage and loved the classes, but when I REALLY needed help with something specific — like a contract — no one was available.  If you are a new agent, I would make sure your broker gives you three things:  a dedicated mentor for the first year, home buyer leads, and your own WordPress website.

Kerry Lucasse, Team Leader

“I started my career at a small boutique firm and after 5+ years, I’m still loving it!  The personal attention, smaller training sessions and home buyer leads from our team’s website have been critical to my success.  If you are a new agent, work hard, work weekends, talk to everyone and don’t be afraid to spend some money marketing yourself!

David Pippin, Agent

“Very excited to be a part of the eXp team! I spent my first year in real estate with a large brokerage and needless to say my first year did not go so well. I was promised big things that just never happened. I was on the verge of giving up when I met some eXp agents and I decided to give another brokerage a try. BEST decision ever!”

Amy Long, Real Estate Agent

I’ve worked in three different states under four brokers and highly recommend that new agents do their homework before joining a firm. Talk with other realtors, ask about any additional fees (other than what was presented at the initial meeting), sit in on a few training classes, ask lots of questions!

Dana, Real Estate Agent

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