Topics and Technologies Affecting Real Estate Brokerages
ABoR Interviews Redfin, KW, Realty Austin and eXp Realty Leaders
The Austin Board of REALTORS (ABoR) is one of the most innovative in the country. Their most recent forum was so fascinating that we had to watch it TWICE!
ABoR assembled an incredible panel of unique, industry leading brokerages to discuss current topics and technologies affecting real estate brokerages. Panelists included Glenn Kelman (CEO of Redfin), Jonathan Boatwright (CTO of Realty Austin), Cary Slyvester (VP at Keller Williams) and our very own Russ Cofano (President of eXp Realty). All of these brokerages had a different twist on agent development and offerings, technology, lead generation, data and managing past clients.
Key Discussion Points
What is a real estate brokerage’s value proposition in the 21stcentury?
Data sharing and trust building between the agent and the real estate brokerage
Lead generation – should the brokerage generate leads on behalf of the agents or train them to generate their own?
Building an online presence and ensuring that agents are named under each of their listings
Creating consumer loyalty in the age of Zillow and other real estate portals
… and so many other interesting topics!