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To Ensure Agent Success, eXp Realty Turns Any Location Into An Agent’s Headquarters
Location, location, location. It’s the first rule of real estate. The address of a property almost always influences a sale more than any other factor. A house can have all the bells and whistles a buyer could want, but if it’s too far from work or shares a property line with an unsavory business, location can be a deal-breaker.
Which is one of the reasons why agents are leaving their old brick-and-mortar firms behind and joining eXp Realty, the first cloud-based real estate brokerage. eXp turns any location — from the sidelines of a soccer game to a kitchen table — into an agent’s headquarters and proves that the best location is wherever agents can best serve their clients.
When any location equipped with Wi-Fi can serve as your home office, the benefits quickly stack up. But the benefits extend beyond the convenience of not having a morning commute.
When a problem comes up, instead of driving to an office to find the one person on staff who specializes in IT or accounting who may or may not be in the building, eXp agents simply log on to their cloud-based office and promptly receive help from eXp’s dedicated support staff.
This quick response, customer service style is status quo at eXp, led by a brokerage leadership team focused on operations and agent growth.
Together, this leadership team’s blend of strengths, along with the support of hundreds of eXp staff, contributes to what has become eXp’s superpower: a company culture obsessed with agent success.
eXp Realty Strives to Offer a Small Agency Sensibility
In an effort to replicate the pros of a brick-and-mortar office while diminishing the cons, eXp provides personalization and support on a mega-scale while maintaining the small agency feel that many agents enjoy. eXp’s leadership has consistently emphasized keeping that personal feeling even as the brokerage has grown to a global scale.
eXp has continually invested in streamlining the process of joining the brokerage, working to make the transition from an agent’s existing firm as smooth and fast as possible — a priority that’s carried through as the company has scaled from thousands of agents to more than 83,000 agents and brokers worldwide.
A Real Example: The Co-Sponsor Program
One of the clearest recent examples of eXp’s agent-success obsession is the Co-Sponsor Program, which lets a new agent choose not just one, but two experienced professionals to help them get started — say, one who’s a marketing expert and another who excels at operations or team-building. Both co-sponsors earn revenue share, plus a bonus specifically tied to supporting the new agent’s early success.
“It’s about honoring how real influence and support actually work in our industry,” eXp Realty CEO Leo Pareja said of the program. Rather than a single mentor trying to be everything to a new agent, it recognizes that meaningful support often comes from more than one direction.
Another Example: The FastCap Program
Another concrete example of eXp’s agent-success obsession is the FastCap program, which helps agents hit their commission cap faster while also providing them with real buyer and seller leads along the way. It’s a genuinely useful combination for newer agents especially, who often need both a faster path to keeping more of their commission and a reliable source of leads while they’re still building their own pipeline. See our full breakdown of how the FastCap program works for the details.
A Culture Built on Collaboration, Not Competition
Without a staff of salespeople, all of the rapid growth the company has experienced is an organic result of word-of-mouth marketing from satisfied and successful agents. The foot traffic from traditional brokerages to eXp’s virtual doorstep has been heavy as agents gravitate to the cloud office environment, partnership, and resources the company provides.
More than that, the cooperative environment, where agents help each other build businesses and become shareholders in the company’s success, has attracted new and seasoned agents alike. eXp’s collaborative, shareholder-based culture is built around the idea that one agent’s success lifts everyone else, rather than pitting agents against each other — a genuinely different dynamic than the internal competition many agents describe at traditional brokerages.
This “one team” mentality combined with the convenience factor of a virtual office equates to more thorough and plentiful resources.
With access to more talent, information, and tools, all while under the umbrella of one platform instead of localized groups, agents can stay focused on their clients and enhance their growth knowing that every eXp agent has a vested interest in the success of the agents around them.
No more dues across multiple offices or building teams within separate franchises; eXp agents network and virtually meet with successful agents from across the country and around the world.
Everyone Benefits From eXp’s Team Player Mindset
Agents aren’t the only ones benefiting from eXp’s business model. Brokers, whose role focuses on resolving conflicts within contracts, managing compliance, and training agents, find a deeper well of knowledge and support to draw from through the company’s team player mindset.
With a large, dedicated broker team, there’s usually someone who has navigated a given situation before, whether it’s a confusing contract negotiation or a complicated compliance issue.
This infrastructure creates a type of real estate crowdsourcing, with all of the answers coming from trustworthy and experienced professionals who have the other person’s best interest in mind. It’s an overarching theme of the system that eXp has endeavored to create.
There are no clear lines dividing each group or department, and the expertise of each professional is fluidly intertwined with the other, meaning the sales and operations department works together with the brokerage team, who teams up with compliance and payment processing. The system is at its best when a new individual comes on board, and each department has a hand in the assimilation process.
Together, these separate groups function as one organism, making sure the new agent is encircled by the experience, learning opportunities, mentors and resources they need. It’s a comprehensive overlapping process that requires an incredible amount of communication and a working environment that insists on collaboration.
eXp Agent Success Is Valued Above All Else
With all of these moving parts, it can be difficult to keep tabs on what’s working and what’s slowing the system down or cutting into a new agent’s opportunity to thrive, so the company monitors the pulse of their system through Net Promoter Score, or NPS. This number provides a grade for how agents feel about the company, what’s going well and where changes need to be made — eXp reported a global agent NPS of 75 for 2025, a figure the company tracks closely as a key measure of the agent experience.
eXp’s leadership has been clear that agent feedback directly shapes ongoing changes to the platform, rather than being collected and set aside.
This relentless attention to detail has been one of the keys to growing eXp into the real estate giant it is today. The impressive numbers — like the $194 billion in real estate sales volume the company closed in 2025 — attract a lot of attention, but it’s the individualized agent successes that feed the obsession. eXp has also continued investing in agent-facing technology, including its SUCCESS+ coaching platform and an AI-powered search tool, both aimed at giving agents better tools than they’d find at any other brokerage.
eXp’s stated goal, echoed consistently by its leadership team, is to take care of its agents at the highest level possible — and to keep building the systems that make that possible as the company continues to grow.
Editor’s note: This article was originally published in February 2020 and has since been updated with current company information. Information deemed reliable but is subject to change.
About eXp Realty
eXp Realty is one of the fastest-growing real estate brokerage firms in North America. What sets eXp Realty apart, is that it uniquely offers its real estate agents opportunities to earn company stock for production and contributions to overall company growth. As the leading, national, cloud-based real estate brokerage, eXp Realty provides 24/7 access to collaborative tools, training, and socialization for real estate brokers and agents through its virtual campus environment. eXp Realty is a subsidiary of eXp World Holdings, Inc. (now trading as Nasdaq: AGNT, formerly EXPI).
For more information on joining eXp Realty, please visit the official eXp Realty website.
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Want to learn more about eXp Realty? Schedule a private call with eXp Agent Kerry Lucasse!
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