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Building Better Agents
Explore How We Can Help You Grow Your Real Estate Business
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database and work smarter to uncover keys to success as a real estate agent.
The real estate business can be an exciting, satisfying career when you have the all tools to succeed - that's where we come in!
Top Blog Articles For Agents
Learn the latest in personal branding, lead generation, social media, and digital marketing strategies for Realtors on the BBA Blog.
Building Better Agents is a resource hub for real estate agents who want to grow, scale, and stand out. Whether you’re getting licensed, building your brand, or figuring out social media and content marketing, you’ll find practical, no-fluff guidance here.
Our mission is simple: help agents launch with confidence and grow with strategy.
- Licensing guidance to get started the right way
- Marketing and branding that sets you apart in a crowded market
- Social media and content tools that build your visibility online
- Templates and strategies you can put to work right away
Meet the BBA Team
Led by Kerry Lucasse, 21-year real estate veteran.
After 20+ years in real estate, I’ve experienced just about everything—the big wins, the major flops, and all the “I wish someone had told me that sooner” moments. I created Building Better Agents in 2015 to share all of it openly.
My BBA team and I are here to help you skip the costly trial and error so you can grow your business with clarity and confidence.
Full disclosure: I’m also a team leader/Realtor with eXp Realty, so if you have questions about the brokerage, I’m always happy to chat about what our model looks like and if it’s right for you.
Real Estate Education & Licensing
If you are thinking about getting your real estate license, need CE credits, or want to get certified in a specialty niche, we cover it all here.
agent success obsessed
Success Stories from eXp Agents
eXp Realty is one of the fastest-growing firms with more than 78,000 agents across North America, Canada,
the United Kingdom, Australia, and more. Here are just a few success stories from amazing eXp agents!
the United Kingdom, Australia, and more. Here are just a few success stories from amazing eXp agents!
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“With eXp I feel that my possibilities are endless!”
I almost quit in my first at another brokerage! I was working all of the time and not making any money. Then I was introduced to eXp Realty and their focus on utilizing technology versus the old school methods has really helped my business and helped me to build my client base. Now, I feel that my possibilities are endless! -
"eXp is doing everything to help grow my business!"
I LOVE EXP! After six months as an agent, I left Keller Williams to join eXp Realty and over the past two years I have truly excelled! The online support and training make everyday life a little easier. I am always surprised at the new ways eXp Realty helps its agents. They are doing everything possible to help grow my business! -
"I am really lucky to have joined such a great company!"
I joined eXp Realty as a brand-new agent, so I was really glad there were so many online classes to learn! eXp is a place full of people who are excited about real estate and excited to help out fellow eXP agents. Plus, the benefits eXp provides (stock, revenue share, etc.) is truly amazing. I am really lucky to have joined such a great company! -
"eXp is amazing. I would never go anywhere else!"
Initially I joined a small brokerage, working part-time, but the lack of training frustrated me. In 2015, I joined eXp Realty. In 2019, I had $7 million in sales with 23 transactions and 100% referrals - all with a full-time job as a firefighter and a kid. The family vibe and camaraderie are amazing. I would never go anywhere else! -
"eXp is unlike any brokerage you could ever be a part of!"
"eXp has helped grow my business by allowing me to run it the way I want to. I believe my authenticity has been a huge part of my success and eXp helped make that happen. eXp is unlike any brokerage you could ever be a part of! You aren’t just lost in the shuffle of agents, you are mentored to ensure your success." -
"Leads from our website have been critical to my success!"
“I started my career at a small boutique firm and after 5+ years, I’m still loving it! The personal attention, smaller training sessions and home buyer leads from our team’s website have been critical to my success. If you are a new agent, work hard, talk to everyone and don’t be afraid to spend some money marketing yourself!
Get the innovative tools, techniques and support to
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New Agent 90 Day Checklist
How to Succeed in Your First 90 Days in Real Estate
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How to Position Yourself as Authority in Your Market
Get WorkbookOnline Marketing Toolkit
How to Grow Your Real Estate Business Online
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