The BBA Blog

Winning Listings in a Rate-Lock Market: How to Help Hesitant Sellers Say Yes (Scripts Included!)

Sellers aren't saying no — they're saying "not yet" Learn the scripts, questions, and reframes real estate agents use to win listi...

20 June Social Media Posts for Realtors – Copy, Post, Done

Don't let June catch you without content Here are 20 ready-to-use real estate social media post ideas — captions, Reel hooks, and ...

How to Have the Pricing Conversation With Sellers Who Won’t Budge (Scripts that Work)

Sellers anchored to the wrong price are costing you listings Learn the scripts, visuals, and strategies real estate agents use to na...

Summer Social Media Content Ideas for Real Estate Agents

Need fresh summer social media content ideas for real estate agents Discover 30+ easy June, July, and August content ideas, Reel pro...

The Realtor.com “Hidden” Edge: How to Build Massive Credibility (Even Without a Recent Sale)

Don't wait for a closing to build your brand! Learn how to use Realtorcom’s testimonial feature to boost your credibility, even if...

10 Things Buyers Wish Their Agent Had Told Them About Today’s Real Estate Market

Elevated rates, low inventory, and stubborn prices are leaving buyers unprepared Here are 10 honest home buyer tips every real estat...

How AI Uses Real Estate Reviews to Recommend Agents (And Why Your Reviews Matter More Than Ever)

AI is changing how home buyers and sellers find real estate agents online Learn how Google and Zillow reviews help AI understand you...

The Night Routine of Highly Successful Real Estate Agents (What They Do Before Bed)

Most real estate agents focus on morning routines—but top agents know success starts the night before Discover the simple nighttim...

How To Show Up On ChatGPT When Someone Asks for a Local Real Estate Agent

More buyers and sellers are using ChatGPT instead of Google to find a local real estate agent If you’re not showing up, you’re m...

101 Things to Post on Social That Help Build Your Real Estate Brand

The “Secret Sauce” of real estate branding in 2026 is… YOU In a recent article about the power of “personal&...

A comparison of two real estate agents. One is formal and stiff and the other is showing off her personality and interests. This helps build a real estate brand that people respond to and want to work with.
The Power of “Personal” in Personal Real Estate Branding: Why Clients Choose You Over the Logo

Real estate branding isn’t about logos anymore—it’s about connection Learn how to build a personal brand that attracts clients...

Two real estate agents meeting to review the eXp Realty revenue share program and calculating potential earnings.
How eXp Realty Revenue Share Works

eXp Realty is changing the real estate brokerage model and more and more real estate professionals are starting to realize that [&h...

The “Ghosted” Agent: Why 87% of Real Estate Agents Quit (and How to Make Sure It’s Not You)

Most real estate agents don’t fail—they disappear Learn why agents get “ghosted,” how poor follow-up kills your pipeline, an...

The eXp Programs & Perks You Probably Didn’t Know Existed (But Should)

Most agents know eXp for great commission splits and revenue share — but there’s much more behind the scenes Here’s a clear lo...

Stop Chasing, Start Attracting: The Guide to Building a Real Estate Business Based on Referrals

Stop chasing leads and start attracting them Discover the step-by-step roadmap to building a real estate business based on referrals...

This list of holiday pop-by gift ideas for Realtors is packed with simple, thoughtful ways to connect with your past clients and sphere of influence. From cozy treats to creative gift tags, these ideas make it easy to stay top of mind during the busiest season of the year. Perfect for real estate referral marketing, these small gestures can lead to big conversations and future referrals.
Holiday POP BY Gift Ideas for Realtors

Pop by Gift Ideas for the Holidays Simple and Inexpensive Ways to Connect with your Past Clients and Sphere The […]...

The Micro-Influencer Agent: How to Own Your Zip Code in 2026

Learn how to own your zip code in 2026 Discover the 4 paths to neighborhood authority, from local sponsorships to "face-less" video ...

The Busy Agent Blueprint: How to Build Authority on Social When You Have No Listings

It’s the classic real estate Catch-22: To get clients, you need to look successful But to look successful, you need […]...

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