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Social Media
Attract Buyers and Sellers on Social Media
Curriculum
6 Sections
23 Lessons
2 Days
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Introduction to the Course
4
2.1
What is a Personal Brand? Copy Copy
2.2
Why Build a Personal Brand? Copy Copy
2.3
Three Elements of a Successful Brand Copy Copy
2.4
What to Expect from this Course Copy Copy
Position: Finding Your Niche
6
3.1
What is a Real Estate Niche? Copy Copy
3.2
Selecting Your Real Estate Niche Copy Copy
3.3
Niche Worksheet Copy Copy
3.4
What is a Unique Brand Position Statement? Copy Copy
3.5
Defining Your Purpose Copy Copy
3.6
UBP Worksheet Copy Copy
Persona: Identifying Your Ideal Client
4
4.1
Why you need Client Clarity? Copy Copy
4.2
What is a Client Persona? Copy Copy
4.3
Performing Research Copy Copy
4.4
Client Persona Worksheet Copy Copy
Personality: Defining Your Brand Character
3
5.1
What is a Brand Personality? Copy Copy
5.2
Selecting Your Brand Core Values Copy Copy
5.3
Brand Personality Worksheet Copy Copy
Creating a Personal Brand Experience
4
6.1
Defining Your Content Copy Copy
6.2
Creating Engaging Content Copy Copy
6.3
Identifying Your Channels Copy Copy
6.4
Channels Worksheet Copy Copy
Conclusion
2
7.1
Wrap-Up Copy Copy
7.2
What’s Next? Copy Copy
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