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Branding
Build a Real Estate Brand that Stands Out
Curriculum
6 Sections
23 Lessons
2 Days
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Introduction to the Course
4
1.1
What is a Personal Brand?
1.2
Why Build a Personal Brand?
1.3
Three Elements of a Successful Brand
1.5
What to Expect from this Course
Position: Finding Your Niche
6
2.1
What is a Real Estate Niche?
2.2
Selecting Your Real Estate Niche
2.3
Niche Worksheet
2.4
What is a Unique Brand Position Statement?
2.5
Defining Your Purpose
2.6
UBP Worksheet
Persona: Identifying Your Ideal Client
4
3.1
Why you need Client Clarity?
3.2
What is a Client Persona?
3.3
Performing Research
3.4
Client Persona Worksheet
Personality: Defining Your Brand Character
3
4.1
What is a Brand Personality?
4.2
Selecting Your Brand Core Values
4.3
Brand Personality Worksheet
Creating a Personal Brand Experience
4
5.1
Defining Your Content
5.2
Creating Engaging Content
5.3
Identifying Your Channels
5.4
Channels Worksheet
Conclusion
2
6.1
Wrap-Up
6.2
What’s Next?
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