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Social Media
Develop a Winning Social Media Strategy
Curriculum
11 Sections
32 Lessons
45 Minutes
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Introduction
3
1.1
Welcome
1.2
Who This Course Is For
1.3
Preface: Why You Need A Social Media Marketing Strategy
Social Media 101
3
2.1
The Origin of Social Media
2.2
The Two Keys to Social Media Success
2.3
Components of A Social Media Plan
Step 1: Set Meaningful Goals
3
3.1
Types of Social Media Goals
3.2
Setting Realistic Goals
3.3
Social Plan: Goal Section
Step 2: Identify Your Audience
3
4.1
Establishing Ideal Client
4.2
Creating Your Client Persona
4.3
Social Plan: Client Section
Step 3: Choose Your Platforms
3
5.1
Understanding The Differences Between Social Networks
5.2
Identifying Time And Resources
5.3
Social Plan: Platform Section
Step 4: Perform Competitor Analysis
2
6.1
Same Industry, Different Strategies
6.2
How to Spot Your Social Competitors
Step 5: Setup Your Profiles
4
7.1
Selecting Your Handle
7.2
Preparing Your Photos
7.3
Crafting Your Bio
7.4
Social Plan: Profile Section
Step 6: Find Your Voice
3
8.1
Brand Purpose
8.2
Brand Personality
8.3
Social Plan: Brand Voice Section
Step 7: Identify Your Posting Strategy
4
9.1
What should you be posting?
9.2
How often should you be posting?
9.3
When should you be posting?
9.4
Social Plan: Posting Strategy Section
Step 8: Analyze and Optimize
2
10.1
What are Key Performance Metrics?
10.3
Social Plan: Analysis Section
Conclusion
2
11.1
Wrap-Up
11.2
What’s Next?
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