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Plan 30 Days of Real Estate Social Posts
Curriculum
6 Sections
23 Lessons
2 Weeks
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Introduction to the Course
4
2.1
What is a Personal Brand? Copy
2.2
Why Build a Personal Brand? Copy
2.3
Three Elements of a Successful Brand Copy
2.4
What to Expect from this Course Copy
Position: Finding Your Niche
6
3.1
What is a Real Estate Niche? Copy
3.2
Selecting Your Real Estate Niche Copy
3.3
Niche Worksheet Copy
3.4
What is a Unique Brand Position Statement? Copy
3.5
Defining Your Purpose Copy
3.6
UBP Worksheet Copy
Persona: Identifying Your Ideal Client
4
4.1
Why you need Client Clarity? Copy
4.2
What is a Client Persona? Copy
4.3
Performing Research Copy
4.4
Client Persona Worksheet Copy
Personality: Defining Your Brand Character
3
5.1
What is a Brand Personality? Copy
5.2
Selecting Your Brand Core Values Copy
5.3
Brand Personality Worksheet Copy
Creating a Personal Brand Experience
4
6.1
Defining Your Content Copy
6.2
Creating Engaging Content Copy
6.3
Identifying Your Channels Copy
6.4
Channels Worksheet Copy
Conclusion
2
7.1
Wrap-Up Copy
7.2
What’s Next? Copy
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