Promoting Your Real Estate Business Online
Many real estate agents feel overwhelmed at the thought of social media marketing, including creating a Facebook business page and finding the time to keep it updated with fresh and relevant content. In this post, we are going to share with you how SIMPLE it can be… and that you will only have to spend an hour a week. Just follow these simple steps:
1. Rotate the content and topics
When focusing on social media marketing for real estate, don’t just post listings or links to homes for sale on your website. Mix it up!
Remember this acronym: M.E.A.L.L.
- Market Updates
- Advice for buyers and sellers
- Local news and events
- Listings and lead generating posts
2. Create a social media calendar
If you map out when / where you are going to post information, it will make it much easier to schedule posts on Facebook, Instagram, and/or Twitter. Below is an example of a real estate agent’s social media calendar that they use as a guide every month
Now this may look like a lot of work, but keep reading! We have a few simple solutions….
3. Schedule your posts on Facebook (aka Meta)
Your Facebook business page (not your personal page) offers a super simple scheduling option. Pick a day every week (we like “Facebook Fridays”) where you research local events, news, and market updates and schedule them to appear on your Facebook page. You’d be surprised at how easy — and fast — it really is to post relevant, engaging content on your FB page.
4) Schedule your posts on Instagram
Most likely your target market or ideal customer is going to be on Instagram or Facebook / Meta. We recommend focusing on these social media platforms first and then when you feel more confident and are seeing results, you can start building your social media posting calendar for Twitter, Pinterest, Linkedin, TikTok, and other social media sites.
There are multiple apps you can use to schedule your Instagram posts in advance, including:
FAQ: Where do I find content to share on social media?
This is a great question that we get all the time. Here are a few suggestions:
For events and festivals, just google it! Usually, if you enter “April events in XYZ City” you’ll get at least three different websites with oodles of event information.
For local developments and news, there are usually a variety of local online magazines and blogs that you can bookmark and refer back to every week or month. Here in Atlanta, popular sources include CurbedAtlanta, CreativeLoafing.com, Atlanta Magazine, The Patch and the AJC — just to name a few!
For real estate market reports and trends, check CoreLogic and/or your local MLS. You can also create custom real estate market blog posts on your website, but we’ll cover that in another post!
For listings, link to your own or if you don’t have any, ask other agents in your office if they would mind you posting theirs on your social media sites
For lead generation, just use your website to drive your Facebook and Twitter fans to particular pages. Per the calendar above, popular searches include foreclosures, homes just listed this week, recently reduced homes, and open houses.
FAQ #2: I don’t have time to create content and images. Are there other options?
Absolutely! There are several small businesses out there that are creating real estate content and images that are ready for you to share on your social media channels. Hands down, our favorite is called Coffee and Contracts. Every month they publish a full calendar of social media shareables that you can customize or just download and use as-is. They also give you recommendations on the text that would appear in the description area of your post, so that’s a big bonus.
We know that the thought of posting daily on social media may sound a little daunting, so we would recommend setting a goal of two or three posts per week initially. If you want to create your own custom content, be sure to check out Canva.com. They have thousands of images and allow you to create posts that are perfectly sized for Instagram, Facebook Twitter, and LinkedIn. The Coffee and Contracts social media sharables are also editable in Canva, so learning how to use the tool will definitely pay off in the years to come.
Social media marketing doesn’t have to be difficult, it just requires a bit of time blocking each week and just sharing all of your knowledge about the real estate market with your target market. Be authentic, be helpful and have some fun!
Editor’s note: This article was created by Kerry Lucasse, Agent/Owner at eXp Realty. Information deemed reliable but is subject to change.
About Building Better Agents
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.
For more information, please contact us today!