Tech Tips for Realtors: YouTube, Google Plus and MailChimp

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Tech Tips For Realtors

Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour-long meeting that is chock-full of the latest technology tips for real estate. This week was a good one and we wanted to share it with you!

Jeffrey Bittner walked us through several tools that are very important to today’s online real estate marketing strategy, including:

How to set up your Google Plus account
How to set up and integrate your YouTube channel with Google Plus
How to use MailChimp to create simple or custom newsletter marketing emails
Voxer, the walkie-talkie app

Top Tech Tips for Agents

If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly. Google may sunset Google Plus, but until they do, keep using it!
YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss
Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients
Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc)
Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks
Adding a YouTube video to your newsletter using the video widget
How to add the eNewsletter sign-up form to your website

WHAT I USE IN MY BUSINESS

MailChimp at least once, if not 3-4 times every week to promote new listings to local real estate agents, to send prospects a quick email, and then a bi-weekly eNewsletter to my sphere of influence. Here are a few examples:

Editor’s note: This article was created by Kerry Lucasse, Agent/Owner at eXp Realty. Information deemed reliable but is subject to change.

About Building Better Agents

At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.

For more information, please contact us today!

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Kerry Lucasse

Kerry Lucasse is a seasoned real estate agent, team leader, and marketing mentor with nearly 20 years of experience in the industry. She has built and led top-producing real estate teams, generated thousands of online leads, and helped agents create scalable, long-term businesses. Along the way, she’s earned industry recognition including eXp ICON Agent, Chairman’s Excellence Award, Rookie of the Year, and being part of the #1 real estate team in the U.S. Today, Kerry focuses on mentoring and educating agents through Building Better Agents, where she shares practical marketing strategies, lead-generation ideas, and real-world business advice to help agents build stronger brands, grow with confidence, and create lasting success in real estate.