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Best Real Estate Blogger | Interview with Bill Gassett

Best Real Estate Blogger | Interview with Bill Gassett

Learn from one of the very best real estate bloggers We had the pleasure of interviewing one the very best real estate bloggers in the business, Bill Gassett. He was kind enough to join our weekly Blogging Mastermind and everyone in the room learned so much. There were several things Bill Gassett covered that could dramatically impact the kind of blog content we create as well as how our blogs rank on the search engines and how it can enhance our visibility and reputation on social media. In the following recording of the meeting (in our virtual office!) we discuss the process of WRITING the blogs and then what Bill does to PROMOTE the blog posts. You’ll also find the meeting’s key take-aways below. Hope you enjoy and learn a thing or two… or three! Interview with Bill Gassett Notes and Key Take-Aways from our Interview with Bill Gassett, Blogger Extraordinaire Brad Andersohn, our Director of Education at eXp Realty, introduced Bill as a “prolific real estate blogger and a master of social media.”  We also joked that this meeting is called “Grill Bill” because we have so many questions for him! ** Please note that we took lots (and lots of notes) from this awesome meeting and in several situations re-organized into the different topics below.  If you have questions or see any inaccuracies, please contact us at the number below. About the Best Real Estate Blogger Bill Gassett has been in the business for 30 years and is with RE/MAX Executive Realty in Hopkinton, Massachusetts. It’s West of Boston and is actually where the Boston Marathon starts. He said that “The population of...
Adding Video to your Listing Blog Posts

Adding Video to your Listing Blog Posts

Have a new listing? Create and add video to your listing blog post. Real estate videos are all the rage right now, but many agents aren’t quite sure how to get started and/or don’t have the budget for expensive video equipment. We have a simple, cost effective solution for you! In the “how to” videos below (less than 12 minutes combined) you will learn how to create a simple listing video (without a camera), using the Animoto tool.  Animoto.com allows you to create an animated slideshow using all of your listing photos, along with the ability to add text, a call to action and music. Once you’ve finished your video, you can upload it to YouTube… in just one click!   In the second video, you will learn how to add that same listing video to your WordPress blog post. Let’s get started! How to Create a Listing Video with Animoto In less than 7 minutes you can add your listing photos to animoto, add a bit of text and background music and then highlight which photos you would like to get the most exposure in your listing video / virtual tour.  We will also show you how to post the tour directly to YouTube.   How to Add the Video to your WordPress Blog Once you’ve created your listing video and posted to YouTube, we will show you how to add that same video to your WordPress blog.  Featuring your listing video on your blog will not only make your sellers happy, you may also get more exposure on the search engines (Google loves video!). See the WordPress blog post example used...
How to Add a Listing to Your WordPress Blog

How to Add a Listing to Your WordPress Blog

Blogging on WordPress How to add your real estate listings to your blog As real estate agents, we want to build a wonderful website, but struggle to come up with ideas for new content.  One of the easiest things you can do is to add your real estate listings.  Not only do your sellers appreciate the additional marketing, you have a new reason to send potential home buyers to your website and start their home search! The following video is part of our “How To” series and walks you through the entire blog post set up, including adding photos and links, creating “google friendly” content and adding links to other search options on your website.  The video is only about 13 minutes long and is well worth your time…. especially if you are new to blogging on WordPress. Step by step instructions A few things to keep in mind when adding your listing to WordPress: Make sure you add the full property address at least 3 times in the blog post When adding images to the post, be sure to use the “ALT Text” – you can add the property address, or a keyword phrase like “Homes for sale in XYZ neighborhood” Have fun with the photos!  You can edit the listing photos ahead of time with PicMonkey (see our PicMonkey How To Video) Create a template or style that fits your personality and brand.  It doesn’t have to be anything fancy – we’ve included a few examples below. Once you’ve created your listing blog post, share it on Facebook, Twitter and Pinterest   Other examples of real estate listing blog...
101 Ideas for Your Real Estate Blog

101 Ideas for Your Real Estate Blog

Need some ideas for your real estate blog?   If you have a real estate website and are new to blogging — or just have a case of writer’s block — we have the cure!   Below you will find 101 ideas for your real estate blog topics from home buyer advice to hyper local news and market updates.  It is sure to keep you busy for the next year or two! MARKET DATA BLOGS 1) How’s the Market in XYZ Neighborhood? 2) Metro Area Quarterly Market Reports 3) Neighborhood Market Reports / Sales Data 4) Local Adsorption Rates 5) Most expensive recent sales in XYZ neighborhood or town 6) Case Schiller monthly affordability index (i.e. “Is it a good time to buy or invest?”) REAL ESTATE ACTIVITY BLOG TOPICS 7) Celebrity home sales 8) Just Listed home 9) Just Sold home 10) Under Contract home 11) Success Stories (i.e. Toot your own horn!) 12) Deal of the Week (highlight best buys in your area) 13) “Dream” homes for sale in XYZ neighborhood or city HOME BUYER ADVICE BLOGS 14)  5 Reasons Why You Should Buy a Home this Year 15)  What Expenses to Expect When Purchasing your Home or Condo 16)  Tips for Interviewing a REALTOR 17)  The importance of hiring a home inspector 18)  Improving your credit score / preparing for homeownership 19)  Checklist for home ownership 20)  Find the best deal on a home (not just the foreclosed home) 21)  What are your financing options (Conventional Loans, FHA, 403b Streamline, HomePath, etc) 22)  Minimum credit score requirements for Conventional and FHA Loans 23)  Investing in your...
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