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Updated: September 2026
Need Some Ideas for Your Real Estate Blog?
If you have a real estate website and are new to blogging — or just have a case of writer’s block — we have the cure! Below you will find 101 ideas for your real estate blog topics from home buyer advice to hyper-local news and market updates.
What’s actually working right now
Blogging in 2026 isn’t just about ranking in Google anymore — AI tools like ChatGPT and Google’s AI Overviews are increasingly answering real estate questions directly, and they pull from blogs that clearly and specifically answer one question at a time. The evergreen ideas below still work, but pair them with the current “Trending Right Now” topics further down for the best mix of lasting traffic and timely relevance.
TRENDING RIGHT NOW (2026)
These are the questions buyers and sellers are actually asking at the kitchen table right now. Rotate a few of these in alongside your evergreen content.
A) Should I wait for rates to drop, or buy now? (your honest, local take)
B) What is an assumable mortgage, and could it work for you?
C) New construction incentives worth knowing about in [your market]
D) How AI tools are changing the way people search for homes
E) Renting vs. buying in 2026: a real, local breakdown
F) What $[X] actually gets you in different neighborhoods right now
G) How real estate commissions work today: what buyers and sellers actually pay
H) 5 mistakes I’ve personally seen buyers make this year (and how to avoid them)
I) How to choose a real estate agent in [your city]: questions worth asking before you commit
MARKET DATA BLOGS
1. How’s the Market in XYZ Neighborhood?
2) Metro Area Quarterly Market Reports
3) Neighborhood Market Reports / Sales Data
4) Local Absorption Rates
5) Most expensive recent sales in XYZ neighborhood or town
6) Is it a good time to buy or invest? (local affordability breakdown)
REAL ESTATE ACTIVITY BLOG TOPICS
7) Celebrity home sales
8) Just Listed home
9) Just Sold home
10) Under Contract home
11) Success Stories (i.e. Toot your own horn!)
12) Deal of the Week (highlight best buys in your area)
13) “Dream” homes for sale in XYZ neighborhood or city
HOME BUYER ADVICE BLOGS
14) 5 Reasons Why You Should Buy a Home this Year
15) What Expenses to Expect When Purchasing your Home or Condo
16) Tips for Interviewing a REALTOR
17) The importance of hiring a home inspector
18) Improving your credit score / preparing for homeownership
19) Checklist for home ownership
20) Find the best deal on a home (not just the foreclosed home)
21) What are your financing options (Conventional Loans, FHA, VA, 203(k) Renovation Loans, etc)
22) Minimum credit score requirements for Conventional and FHA Loans
23) Investing in your first property
24) Tips to Improve your credit score
25) 10 Things to Consider When Buying a Condo
26) 10 Things to Consider When Buying Your First Home
27) 10 Things to Consider When Buying a Short Sale
28) 10 Things to Consider When Buying a Foreclosure Home
29) How to Win a Bidding War
HOME SELLER ADVICE BLOGS
30) Tips for Interviewing and Finding the Right REALTOR
31) Staging your home to sell
32) How to Create a Bidding War for Your Home (in ANY market)
33) Importance of Pricing your home to sell
34) What NOT to do when selling your home
35) Removing pets and pet supplies when showing your home
36) Preparing the FRONT of your home for sale (clean windows, doors, lights, etc)
37) 10 Most important marketing tools when selling your home
38) Home improvements that will increase the value of your property
39) The benefit of a pre-inspection before listing your home
40) Is this the right time to sell your home?
41) Why isn’t my home selling?
42) Before and After Staging Photos
43) Avoiding foreclosure
44) The importance of using a professional photographer
45) Why Buyers and Sellers need a real estate professional
HOMEOWNERSHIP TOPICS
46) Reminders to apply for Homestead Exemption
47) Updates on County or City Property Taxes and Millage Rates
48) Rebates on energy-efficient items for the home
49) Landscaping tips and tricks
50) Household repair tips, tricks and reminders
51) 5 Ways You Can “Go Green” this Weekend
52) 10 ways to green your home’s exteriors
53) 5 Simple Ways to Save Energy
54) Local green companies, contractors and service providers
55) Places you can recycle electronics, computers, light bulbs in your community
HYPER-LOCAL BLOGS
56) Offer a weekly or monthly coupon to a local business
57) Deal of the Week (highlight best buys in your area)
58) Subdivision of the Week (use lots of photos and/or video!)
59) Neighborhood of the Week
60) Condominium Complex of the Week
61) Townhome Community of the Month
62) Weekend Festivals and Events
63) Weekend FREE Events & Things to Do
64) Family Friendly Events this Month
65) 101 Reasons Why I Love My Town or Neighborhood
66) Things to do in your neighborhood (parks, playgrounds, etc)
67) Highlight a local business in your neighborhood
68) Promote a special event in your neighborhood
69) Promote a special person in your neighborhood who is committed to helping others
70) A tour of your neighborhood (using photos or video)
71) Restaurant Reviews (with food photos)
72) Interview locally-owned restaurants or shops
73) Local farmer’s markets
74) New companies moving to your town / employment opportunities
75) Animal Shelters & Rescues (highlight a special pup!)
76) Heliports and small landing fields for jets (great for the luxury market!)
77) Consignment / Yard Sales
78) Get outside! Hiking trails, bike paths, and parks
79) Volunteer opportunities
80) Best Happy Hour
81) Best Golf Courses (and rates!)
82) Best BBQ / Ice Cream / Steaks / Margaritas
SCHOOLS
83) Sporting events & game scores
84) School supply lists
85) Accolades (top schools, recent awards)
86) Top Elementary Schools in XYZ
87) Top High Schools in XYZ County
88) Top Private Schools in XYZ
NEWCOMERS
89) 10 things you MUST do in your first 30 days
90) New in town? Important phone numbers and service providers
91) New in town? Popular neighborhoods and/or schools
92) New in town? Hot spots for dining and night life
CONTESTS
93) Monthly photo contests
94) Best garden or yard in XYZ neighborhood or subdivision
95) Best Halloween Costumes
96) Gift certificates to popular local restaurants
ABOUT YOU! Let your readers get to know you a little better.
97) Interesting Real Estate Experiences
98) Book recommendations
99) Family updates (birth announcements, 50th Birthday, new puppy, etc)
100) 10 Things that set me apart from the competition
101) Three Things about me that most people don’t know
How to Pick Which Idea to Write Next
With 101+ ideas, the hardest part is choosing where to start. A few ways to prioritize:
- Check Google Search Console for queries you’re already getting impressions on but not ranking well for — those are often your fastest wins.
- Use a keyword tool like Ubersuggest to check search volume before committing hours to a topic.
- Match topics to your actual pipeline — if you mostly work with first-time buyers, start there before writing luxury or investor content.
- Let AI tools help with the first draft and outline, then edit in your own voice. See our guide on getting ChatGPT to write in your real estate brand voice for a head start.
You may also like these articles…
- How to Get ChatGPT to Write in Your Real Estate Brand Voice (Not a Generic One) – this one is a great read – especially if you are going to be writing a lot of new content for your real estate blog
- 50 Real Estate Content Ideas You Can Post on Social Media All Year Long
- 10 Best Real Estate Newsletter Lead Magnets to Serve your Followers and Grow Your Email List
In Summary
This list of 101+ Real Estate Blog Ideas is sure to keep you busy for the next year or two! Remember to add an add the eNewsletter sign-up form to your website in order to generate leads.
Editor’s note: This article was created by Kerry Lucasse, Agent/Owner at eXp Realty. Information deemed reliable but is subject to change.
About Building Better Agents
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.
For more information, please contact us today!
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