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Let me tell you a little secret, it doesn’t matter how large that number is under your name on your real estate social media platforms if it isn’t growing your business or leading to more leads on your real estate newsletter email list.
I know real estate professionals with less than 1,000 followers who are generating all of their clients from their social media efforts and I know people who have over 100k followers that don’t have the slightest idea how to actually generate an income from all their liking and following.
It’s not about the number my friends! It’s about whether that number is leading to more listings, more installs, more referrals, more clients, and more profits for your business – and more ego.
It doesn’t matter if you have 500 followers for 5,000 followers, if you focus on serving them with valuable content that helps to better their lives you will begin to successfully turn followers to clients.
When you focus on serving your current real estate social media followers you begin to understand more about what your followers like and do not like. This understanding can help you post more relevant content that leads to more genuine engagement.
Engagement is key when it comes to building your business on social media through profitable relationships. Each post should help you build know/like/trust with your followers and put you one step closer to turning that follower into a client.
When you focus your efforts on satisfying your current followers this funny thing happens…your current followers begin to tell their friends, family, and colleagues about you. When you followers begin to know/like/trust you due to your valuable and relevant content they in turn expand your reach into their sphere of influence.
Let me remind you, the goal should not be to “get more followers.” That my friends is a vanity goal and popularity will not get you paid. Having a plan for your current followers allows for you to set marketing goals that help grow your business – such as growing your email list, landing one listing presentation a week, or booking two client discover calls.
Ready to learn how you can begin to put a plan in place to serve your current followers?
Short video on serving your low-hanging fruit for increased sales!
Canva is the best tool to create your free opt-in offer and social media post to promote your offer. Because not everyone can afford to pay a graphic designers to create custom swoon-worthy on-brand images for their real estate business.
And lucky for you, you don’t have to! Canva is an amazing graphic design tool that will have you creating professional social media designs like a pro in no time! Canva is super user-friendly and ridiculously affordable.
Or in other Downloadable guides or mini ebooks are very common as they are fairly easy to create and digest. Agents could create a free guide through their real estate newsletter about 10 Steps to Selling Your Home For Top Dollar or How To Design Your Home To Meet Your Lifestyle. words Don’t Post and Ghost!
Pre-recorded video trainings are very popular because not only do they provide high value to your audience but they also help your potential clients get a peek of how it would be like to work with you. Real Estate agents could provide a free training video on The Importance of Staging Your Home.
Checklists are quick and easy to create. You can provide a checklist as a stand-alone freebie or you could pair it with a blog post, pdf guide, or free training. Real Estate agents could create a checklist for The 10 Things You Need For Pre-Approval or 15 Interview Questions To Ask Your Builder.
Live Webinars are a great alternative to in-person workshops. They allow you to cover in-depth content, answer questions, and even provide assessments on the spot. Real Estate agents could offer a First-Time Homebuyer Webinar or How to Prepare for Hiring an Interior Designer.
Email courses are a great way to keep you in front of your audience for a few days. If you have a series of steps you want to share with your potential clients you can break those up into multiple emails. You can set up automatic email sequences on your real estate newsletter email marketing platform.
Add a little fun to your marketing efforts by offering a free quiz. My favorite tool to help me create online quizzes is Interact. Real Estate agents could create a quiz to help clients Find out Your Design Style or Have Your Outgrown Your Home.
Going Live on social media can be scary but it is totally worth it! Offering Live Q&A sessions just for your followers is a great way to connect with them personally on a regular basis. Make sure to give your real estate social media followers a heads up for when you will be planning to go live.
A resource guide is different from the previous content guide as it focuses on giving your subscribers a list of recommended vendors, furniture stores, entertainment venues, preferred partners, contractors, etc. This list should be closely related to the service you offer.
Offering free assessments are a great way to get potential clients to raise their hand and tell you they are interested in your service. Real Estate agents could offer free home valuations or free design quotes.
The reality is that most people have identified that Facebook Groups are a great way to reach their clients and target audience in a new and often private way. Creating your own Private Facebook Group for your target neighborhood or interior design for beginners gives you the ability to personally connect with your most engaged real estate social media followers on other platforms – increasing the likelihood of conversion.
?If you haven’t started a Facebook Group yet you are totally missing out! Learn Why Real Estate Facebook Groups are Your Secret Weapon.
It doesn’t matter how large that number is under your name on your real estate social media platforms if it isn’t growing your business. If you focus on serving them with free valuable content that helps to better their lives you will begin to successfully get leads through your real estate newsletter and turn followers into clients.
Editor’s note: This article was created by Kary Perry, Agent at eXp Realty. Information deemed reliable but is subject to change.
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.
For more information, please contact us today!
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