Why you Need To Build a Strong Real Estate Brand on Social Media
If you’re wondering how in the world to use real estate social media branding to attract the right followers? You know…the ones that are actually going to become clients.
You’re not alone!
Building a strong brand on social media isn’t only important for your real estate business, but it is down right imperative for attracting your target audience. And since you only have 8 seconds (the attention span of a goldfish!) to convince that new visitor to follow your social media page, it’s important you make every post count!
However, it doesn’t matter if you are a seasoned Instagrammer or a Insta Newbie, wrapping your brain around how to brand your social media can be #strugglelife.
Enter Canva for Real Estate Branding
Because not everyone can afford to pay a graphic designers to create custom swoon-worthy on-brand images for their real estate business.
And lucky for you, you don’t have to! Canva is an amazing graphic design tool that will have you creating professional social media designs like pro in no time!
Canva is super user-friendly and ridiculously affordable.
Here’s what I mean by super user-friendly: You don’t need to be a rocket scientist to figure this stuff out! You don’t have to spend hours on end trying to make one simple change to your designs. And you don’t have to relearn a whole new set of skills.
Working in Canva is very similar to working in Microsoft Word or PowerPoint. Once you get the hang of uploading, dragging, dropping and resizing you will be on to bigger and better things in your business — like actually generating leads.
Here’s what I mean by ridiculously affordable: Canva is FREE!
Now don’t make a liar out of me. Yes, there is a paid version and yes I do use the paid version. But you don’t have to upgrade to get rock n’ rollin on creating your professional designs. You will get all of the amazing features you need to completely brand your Instagram feed!
Ready to see how to use Canva to create on-brand social media graphics?
Video tutorial, coming right up!
Video: How to Build Your Real Estate Brand with Canva
How to Be “On-Brand” When Designing Your Real Estate Social Media Branding
One of the most important things to keep in mind when it comes to selecting a visual aesthetic is consistency. You want your target audience to be able to look at your most recent 9 tiles and know immediately what they can expect from following you.
Consistency is essential when it comes to creating a strong and memorable visual brand. You want to focus on keeping your theme, colors, fonts, imagery, textures, patterns, and even verbiage consistent in every design that you create.
Awesomeness doesn’t happen by chance – you must plan!
Planning your Instagram feed in advance can go a long way in helping you stay on-brand with your real estate Instagram posts. Once you have taken some photos of yourself, saved a bunch of images you found online, and created your branded images…it’s time to plan out your feed.
I have personally tried a number of Instagram planning tools but my absolutely FAVE (and the one I personally use) is Planoly!
The design of your real estate Instagram feed is the deciding factor in the user’s impulse to click the “follow” button. I mean, of course users follow people because they personally know them.
But, ultimately, what separates people with a few hundred followers from those with thousands, is their awesome Instagram feed.
After all, if the feed looks inconsistent and shabby, would you follow it? Probably not. But Canva is your secret weapon to Insta-brand success and that perfectly branded Instagram feed!
Editor’s note: This article was created by Kary Perry, Agent at eXp Realty. Information deemed reliable but is subject to change.
About Building Better Agents
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.
For more information, please contact us today!