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In real estate, your reputation is everything. Before they even think about giving you a call, potential clients are out there googling, scrolling, and reading every review they can find. Your online reputation can be the golden ticket to gaining clients or… the very thing that sends them running to your competitor.
So, let’s talk about how you can manage your online reputation like a pro, attract great reviews, and handle those occasional cringe-worthy reviews without breaking a sweat. Today we will cover:
- Importance of your online reputation
- Which online sites are best for adding your reviews
- How (and when) to ask for reviews / client testimonials
- Monitoring your reputation online
- How to handle negative reviews
- How to promote your positive reviews
- Creating a long term reputation strategy
1. Understanding the Importance of Online Reputation
The Role of Trust in Real Estate
We all know real estate isn’t just about houses; it’s about people. When clients trust you, they’re not just hiring a real estate agent—they’re hiring a guide to get them through one of the biggest financial decisions of their lives. That’s a big deal!
The Impact of Reviews on Business
Reviews are often the first impression for many clients. A couple of glowing reviews might be all it takes for someone to think, “Yes, this is the agent for me!” On the flip side, too many negative reviews (or even no reviews) might have them looking elsewhere.
Did you know that over 90% of consumers read online reviews before making a decision? And for local services like real estate, it’s even higher. So yes, reviews are powerful.
2. Where Reviews Matter Most for Real Estate Agents
Here’s a quick rundown of the platforms that matter:
- Google My Business: This is a must. Google reviews not only build trust but also boost your local SEO, helping you show up when people search for “real estate agents near me.”
- Real Estate-Specific Platforms: Think Zillow, Realtor.com, and even niche sites. Clients often hit these first because they’re already in “house-hunting mode.”
- Social Media and Other Channels: Facebook and LinkedIn are also great for reviews. They give people a more personal look into who you are, and positive comments here go a long way.
3. How to Ask For & Encourage Positive Reviews
Delivering Exceptional Service
The best way to get great reviews? Be great! Go the extra mile, answer that late-night question (within reason!), and show clients you’re genuinely invested in their goals. Happy clients love to share their experiences.
Timing Your Ask
The best time to ask for a review is right after a positive moment—like when the sale closes, or they get the keys to their new home. They’re on a high, and you’re a big part of that!
Crafting a Review Request Template
Here’s a little script you can tweak and send in an email or text:
“Hey [Client’s Name]! It’s been such a pleasure helping you find your new home. If you have a minute, I’d be super grateful if you could leave a quick review about your experience working together. Here’s a link to make it easy: [Link]. Thanks so much!”
Follow-Up Without Being Pushy
If they haven’t left a review after the first ask, a friendly follow-up is fine! Maybe something like:
“Just checking in—no rush, but if you have a chance to leave a review, I’d really appreciate it! I love hearing feedback so I can keep giving clients the best experience possible!”
4. Monitoring Your Online Presence
Using Google Alerts
Set up Google Alerts for your name and business name. You’ll get a notification anytime someone mentions you online. Free, easy, and surprisingly useful!
Social Media Monitoring Tools
Tools like Hootsuite and Sprout Social can also help keep tabs on what’s being said about you. Or, if you’re a bit old-school, just make it a habit to check your mentions.
Regular Check-Ins on Review Platforms
Set a weekly or monthly reminder to check Google, Zillow, and any other review sites. It only takes a few minutes, and that way, nothing slips through the cracks.
5. Handling Negative Reviews with Professionalism
Respond Quickly and Calmly
Yes, negative reviews are frustrating. But take a breath, and don’t react emotionally. A quick, professional response shows everyone else that you care about your clients’ experiences.
Apologize and Offer Solutions
Even if you don’t agree with everything in the review, acknowledge their feelings. Something like, “I’m sorry to hear you felt that way. Let’s see what we can do to make it right,” shows clients you’re willing to work with them.
Take the Conversation Offline
If the situation is a bit sensitive, invite them to connect privately. You could say:
“I’d love the opportunity to discuss this with you. Could we connect via phone or email?”
Show Future Clients You Care When you respond to a negative review professionally, it signals to everyone reading that you’re accountable, reasonable, and willing to resolve issues. It can actually be a win!
6. Promoting Positive Reviews for Maximum Impact
Displaying Reviews on Your Website Add a testimonials section to your website. Seeing positive reviews front and center can reassure new visitors they’re in good hands.
Sharing Success Stories on Social Media Screenshot a great review (with the client’s permission) and share it with a “thank you” note on social media. People love success stories, especially when they’re about happy clients finding their dream home.
Incorporating Reviews into Marketing Materials Include a few powerful client quotes in your email signature, listing presentations, or even business cards. They’re subtle but effective trust signals.
7. Building a Long-Term Reputation Strategy
Consistency is Key
Reputation isn’t built in a day. Keep delivering awesome service, stay active online, and encourage reviews whenever it feels natural.
Encourage Client Testimonials
Make it a habit to ask for feedback, whether it’s in the form of a quick review or a testimonial you can add to your site. Regular updates keep your online presence fresh and show prospective clients you’re actively working.
Continuous Improvement Based on Feedback
Sometimes, a review points out an area where you could improve. Take it as constructive feedback and show clients you’re always refining your approach.
Conclusion
At the end of the day, reputation management is all about taking small, consistent steps to build trust and stay connected with clients—past, present, and future. And remember, people don’t expect you to be perfect; they just want to know you’re genuine and that you care.
So get out there, embrace those reviews (good and bad), and let your online reputation shine!