Kerry Lucasse

Choosing a Real Estate Broker to Work For and Advice for Real Estate Agents

New Agents · Real Estate Advice

20 Questions to Ask When Choosing a Real Estate Broker (and Why They Matter More Than Ever)

Choosing a real estate broker is one of the most important decisions you’ll make early in your career — and […]

AI Tools · Online Marketing

How to Get ChatGPT to Write in Your Real Estate Brand Voice (Not a Generic One)

Struggling to get AI content to sound like you? This step-by-step guide shows real estate agents how to train ChatGPT to match their voice for emails, social media, listings, and blogs — without sounding robotic or salesy.

Lead Generation · New Agents · Sphere & Referral Marketing

How to Generate Real Estate Leads Without a Sphere of Influence

This article will show you how to generate real estate leads without a traditional sphere of influence, how to recognize the connections you already have, and how to build momentum in a way that feels natural — not salesy or uncomfortable.

New Agents · Real Estate Advice

7 Habits of New Real Estate Agents Who Are Crushing It

Feeling overwhelmed as a new real estate agent? You’re not alone. These 7 habits are what successful new agents do differently — from follow-up and marketing to learning their local market and asking the right questions. If you’re a newer agent trying to build momentum without burning out, this is a must-read. Perfect for new real estate agents who want real results, not fluff.

Female real estate agent sitting in her brokerage office wondering if it is time to find a new real estate firm.

Real Estate Advice

Is Your Brokerage Holding You Back? 10 Questions Every Agent Should Ask

Is your real estate brokerage helping you grow — or quietly holding you back? Ask yourself these 10 questions to see if it’s time for a change (and discover how eXp Realty empowers agents to build freedom, not burnout).

Real estate agent dropping off a gift for her client.

Lead Generation · Sphere & Referral Marketing

The Referral Flywheel: How to Build a Real Estate Business That Markets Itself

Learn how to build a referral-based real estate business that grows itself using the “Referral Flywheel” — a system for creating unforgettable client experiences and generating consistent referrals.