10 Ways to Set Yourself Apart from the Crowd on LinkedIn
Make the most of the platform that LinkedIn provides so that you can broaden your profile and grow your real estate business and professional network.
There are so many social networks that it’s hard to know which ones to focus on. Should you post your favorite recipe on Facebook? Your latest vacation pics on Instagram? Take part in the latest dance craze on TikTok? Wherever else you are online, if you’re like 610 million other professionals, you’re probably also on LinkedIn.
Launched in 2003, LinkedIn is a platform that has, for the most part, resisted the intrusive ads and political hysteria of many other social media channels, making it a popular choice for people who just want to get work done and make valuable professional connections. However, with so many people on LinkedIn, how can you differentiate yourself and your services from everyone else?
Here you’ll find ten simple and practical ways to raise your profile — and that of your real estate business — on LinkedIn. As with so many online platforms, LinkedIn already has a variety of featured integrations waiting for you. You simply have to take advantage of them.
1 | Define (and speak to) your target audience.
One of the most important ways to succeed on LinkedIn or any other platform is to thoroughly define your target audience so that the content you share is focused and meaningful. Identify their pain points and their goals and provide value-added information that is highly relevant. If you market to a specific niche, find ways to connect through LI groups geared to the interests of your target audience for an even wider reach.
2 | Use all of the resources LinkedIn provides.
A thoroughly completed profile will help set you up for success on LinkedIn. Make sure that you have completed all of the requested information and that you keep it up to date on an ongoing basis.
Be sure to use a photo of yourself rather than a logo as your profile picture so that you can relate on a more personal level to folks who are checking out your services.
Share recommendations with colleagues and request recommendations from past clients and other real estate agents that you’ve worked with over the years.
3 | Craft a strong About section.
Make your About section a compelling bio that draws people in and lets them know who you are. Don’t forget to emphasize your outcomes, relevant stats, and successes. Even though this is a bio, it’s one that is designed to showcase how you can solve problems and meet the needs of your clients and colleagues.
4 | Optimize for maximum authority.
Think about ways to maximize your authority on Linkedin and demonstrate your standing in the real estate industry. Perhaps you have won awards or hold certifications and designations reflecting advanced training. Perhaps you have been profiled in an industry publication or featured in a news broadcast. Consider adding a graphic brag board as your banner or show media coverage as your featured posts.
5 | Check your public profile settings.
Take a look at your public profile to see what people see when they search for you on LinkedIn. Make sure that you have a variety of public-facing content so that people who want to get to know you can easily review your accomplishments and other information. If you speak multiple languages, you’ll also have the option to add a profile in another language. This is a powerful differentiator, so take advantage of it.
6 | Grab your custom URL.
The standard LinkedIn URL is a combination of your name and a series of numbers. You can customize your LinkedIn URL at no cost, so take advantage of this opportunity. It will make you look more polished and professional and it will look better when you share the link on your website or on your business card. Learn how to customize your Linkedin URL.
7 | Connect with LinkedIn power users.
We all know those folks who seem to know everyone and who are always willing to make an introduction when called upon. They don’t just exist in the real world; they exist on LinkedIn as well. Reach out to heavy hitters in your market, your industry, and your sphere of influence with lots of connections on LinkedIn. You’ll find that this instantly puts you a step closer to many more top-tier users, significantly expanding your potential professional network.
8 | Check in daily and respond to new content.
One of the great things about LinkedIn is that it is designed to truly interact rather than as a platform for passive scrolling. Check-in once a day to like and comment on the posts in your feed. Ask questions, start conversations, and truly engage in a meaningful way to deepen the relationships you’re forming with your network.
9 | Share your original content on LinkedIn.
LinkedIn is uniquely geared toward maximizing professional development and sharing best practices. If you create original content, whether blog posts, podcasts, or videos, this is a great platform for sharing. By offering value-added information that you have created, you burnish your credentials and position yourself as an industry leader. Repurpose existing content in new and exciting ways so that you always have something fresh to post.
10 | Use LinkedIn for its intended, professional purpose.
LinkedIn is not generally the place to share cutesy memes and personal news. It’s also not the place to brag about your new sports car or other acquisition. It’s really not even the place to show off your newest listing or advertise yourself directly.
By interacting in a professional manner and providing original content that drives traffic back to your website and other social media channels, you’ll gather new contacts and make new acquaintances who will eventually turn into potential clients or referral sources.
After almost 20 years in the real estate business, Kerry Lucasse has had the pleasure of building one of Atlanta's top real estate teams, generating thousands of internet leads, and received numerous awards, including eXp ICON Agent, #1 Team in the US, Chairman's Excellence Award, and Rookie of the Year. She currently manages a local team of 20 agents and has over 6,500 agents in her organization across North America. Kerry's helped hundreds of agents grow successful real estate businesses, establish their brands, generate more leads, build multi-state teams, and diversify their income streams. Her #1 goal.... Building Better Agents!