52+ YouTube Videos Every Real Estate Agent Should Create in 2025

Imagine having 52 new videos on your YouTube channel by the end of the year. Could you commit to creating ONE new video each week? That’s all it would take and we are certain that this would make an incredible difference in your business – don’t you think?

We’re going to help take some of the workload off your shoulders and give you dozens of ideas of YouTube video ideas for your real estate business. Let’s get started….

A full year of youtube video ideas that every real estate agent should make.

We divided the videos into a few different categories, so click to jump to a specific topic.

Property Tours and Showcases
Market Insights and Updates
Client Testimonials and Success Stories
Educational Content / Videos
Neighborhood and Community Highlight Videos
Realtor Expertise and Advice Video Ideas
Behind-the-Scenes / Personal Video Ideas

Property Tours and Showcases

“Full Home Tour of [Listing Address]”
- Showcase the entire property from start to finish.
“Luxury Home Tour in [City/Neighborhood]” ‘
- Highlight upscale listings to attract luxury buyers.
“Inside a [Type of Property, e.g., Modern Loft, Family Home] in [City]”
- Appeal to viewers interested in specific property types.
“Before and After: Renovation Transformation Tour”
- Show the value of remodeling and appeal to fixer-upper buyers.
“5 Best Features of This [Property Type] in [Neighborhood]”
- Focus on unique aspects like open floor plans, backyard spaces, or remodeled kitchens.
“Virtual Open House: Join Me Live from [Listing Address]”
- Offer a live tour with real-time interaction.
“Exploring Unique Features: This Home Has a [Feature, e.g., Rooftop Deck, Wine Cellar]”
- Focus on unique property highlights.
“Luxury Condos in [City]: Which One Would You Choose?”
- Showcase multiple high-end condos to attract luxury clients.

Example of a Home Tour Video:

(video created by Christophe Choo)

Market Insights and Updates

“[City/Neighborhood] Real Estate Market Update for [Month/Year]”
- Share timely insights on local market trends.
“Top 5 Up-and-Coming Neighborhoods in [City]”
- Highlight neighborhoods on the rise and what makes them attractive.
“Is Now the Right Time to Buy in [City]?”
- Give advice based on market conditions and trends.
“The [Current Year] Real Estate Forecast for [City]”
- Discuss projections for the year ahead.
“How Interest Rates Are Affecting the [City] Real Estate Market”
- Explain how mortgage rates impact buying and selling.
“5 Signs the [City] Real Estate Market is Shifting”
- Discuss indicators of market changes.
“Renting vs. Buying in [City]: Which is Right for You?”
- Compare costs and benefits to help viewers decide.
“How to Invest in Real Estate in [City]”
- Appeal to prospective investors with tips on starting out.

Market Prediction Video Example

(video created by Kathy Williams)

Client Testimonials and Success Stories

“Client Success Story: How We Found the Perfect Home for [Client Type, e.g., First-Time Buyers, Retirees]”
- Share how you helped fulfill a specific client’s needs.
“[Client Testimonial]: Why We Chose [Your Name] as Our Realtor”
- Feature a happy client talking about their experience.
“How We Sold This Home Above Asking Price”
- Describe a recent success story and how you achieved it.
“What It’s Like Working with Me as Your Realtor”
- Set client expectations by explaining your process.
“Thank You to My Clients in [City]: A Year-End Recap”
- Acknowledge your clients and share a few highlights from the year.

Seller Testimonial Example (doesn’t get any better than this!)

(Video created by Vanessa Reilly)

Educational Content / Videos

“First-Time Home Buyer Tips: 5 Things You Need to Know”
- Help new buyers understand the basics.
“How to Choose the Right Realtor in [City]”
- Offer advice on what clients should look for in an agent.
“Step-by-Step Home Buying Process Explained”
- Break down each stage, from financing to closing.
“Mistakes to Avoid When Selling Your Home”
- Help sellers avoid common pitfalls.
“The Ultimate Home Buying Checklist for [City/State]”
- Share a detailed checklist specific to your market.
“How to Prepare Financially for Buying a Home in [City]”
- Practical budgeting and financing tips.
“Understanding Closing Costs: What Buyers and Sellers Need to Know”
- Break down what to expect at closing.
“Downsizing Tips for Empty Nesters in [City]”
- Offer advice for clients looking to move to a smaller home.

Example Education Video:

(Video created by Javier Vidana)

Neighborhood and Community Highlight Videos

“Living in [Neighborhood]: What You Need to Know”
- Highlight lifestyle aspects, from local parks to shopping and schools.
“5 Best Schools in [City/Neighborhood]”
- Attract families by showcasing top schools.
“Top 10 Local Businesses to Support in [Neighborhood]”
- Build community connections and highlight local hotspots.
“Cost of Living in [City/Neighborhood]”
- Cover expenses like housing, utilities, and groceries for newcomers.
“Day in the Life of a Resident in [Neighborhood]”
- Showcase what a typical day is like for locals.
“Best Places to Raise a Family in [City]”
- Highlight family-friendly neighborhoods and amenities.
“Hidden Gems in [City]: Locals’ Favorite Spots”
- Share lesser-known parks, restaurants, or trails.
“New Developments in [City]: What’s Coming Soon?”
- Showcase upcoming housing, businesses, or community spaces.

Realtor Expertise and Advice Video Ideas

“How I Helped a Family Find Their Perfect Home”
- Share real client stories and how you helped solve their needs.
“My Top 5 Real Estate Tips for [Current Year]”
- Offer general advice for both buyers and sellers.
“How to Increase Your Home’s Value Before Selling”
- Tips on renovations and staging.
“Why You Should Work with a Local Realtor in [City]”
- Explain the benefits of working with someone who knows the area.
“How to Buy a Home Remotely: Tips for Out-of-State Buyers”
- Appeal to clients moving to the area.

Staging / Preparing Your Home Video

(Video created by @movingtooklahomacity)

Listing Expertise (i.e. How I Market Your Home to Sell for Top Dollar)

“My Proven Strategy for Staging Your Home to Sell Fast”
- Walk through your staging process, explaining how you make spaces look their best to attract buyers and increase the home’s appeal.

“Photography and Videography Tips: How We Make Your Home Look Irresistible Online”
- Show behind-the-scenes of a professional photo or video shoot, emphasizing the importance of high-quality visuals in attracting online buyers.

“Using Social Media Ads to Reach Thousands of Potential Buyers”
- Describe how targeted social media ads on platforms like Facebook and Instagram help bring in a larger, more qualified audience for listings.

“How I Create Eye-Catching Property Flyers and Brochures”
- Showcase examples of your professional marketing materials, like flyers and brochures, that you use to make homes stand out to both local buyers and online viewers.

“How I Leverage Online Listings and Real Estate Portals for Maximum Exposure”
- Explain your process for listing homes on top real estate websites (like Zillow, Realtor.com, and MLS) and optimizing descriptions to get maximum exposure.

Behind-the-Scenes / Personal Video Ideas

“A Day in the Life of a Realtor in [City]”
- Show viewers what your typical workday looks like.
“Why I Became a Realtor and What I Love About It”
- Personalize your channel by sharing your story.
“How I Prepare for an Open House”
- Take viewers through your prep process.
“Meet My Team: [Introduce Team Members]”
- Introduce people behind the scenes to personalize your brand.
“A Tour of My Office in [City]”
- Give clients a sense of where you work and how you operate.
“Day in the Life of a Realtor: Busy Saturday with Showings and Tours”
- Show a packed day of property visits.
“Real Estate Agent Morning Routine: How I Prepare for a Productive Day”
- Share your morning habits and prep.
“How I Manage My Schedule as a Full-Time Realtor”
- Tips on time management and staying organized.
“Showing a Million-Dollar Listing: Behind the Scenes of Luxury Real Estate”
- Take viewers along for a luxury showing.
“How I Balance Work and Family as a Realtor”
- Show the personal side of managing a real estate career.

Personal Video Example:

(Video by @RealtorStacie)

Ready to Start Filming??

Our advice would be to just do it. Every video gets easier. You don’t need any equipment other than your phone and you can start creating. Once you’re comfortable being on camera and you are filming in multiple locations, you can spend the extra money on a microphone, ring light, tripod and any editing software you may need. But for the first few months, just create something and be yourself!

Kerry Lucasse

After almost 20 years in the real estate business, Kerry Lucasse has had the pleasure of building one of Atlanta's top real estate teams, generating thousands of internet leads, and received numerous awards, including eXp ICON Agent, #1 Team in the US, Chairman's Excellence Award, and Rookie of the Year. She currently manages a local team of 20 agents and has over 6,500 agents in her organization across North America. Kerry's helped hundreds of agents grow successful real estate businesses, establish their brands, generate more leads, build multi-state teams, and diversify their income streams. Her #1 goal.... Building Better Agents!