Amazing Open House Strategies

Looking for new ideas for open houses?

We have it covered! Below you will find some amazing open house strategies, tips, and techniques in Toby Salgado’s interview with a top producing Portland real estate agent. This agent has the open house system down to a science and utilizes it to build his database and brand. Listen below as they review a very detailed open house strategy that works like a charm.

Please note that there is a LOT of valuable information in the interview, so we’ve summarized some of the key open house strategies at the end of this post, but you may still want to take notes!

Open House Strategy that Kills with Chris Suarez & Toby Salgado

Summary of Open House Strategies from this podcast:

Prepare for the open house a week in advance:

First, set up a digital folder with a flyer for the property, comps for the property and a full market overview of the community. Also, add a call list with at least 100 of the nearby neighbors.
Touch all the neighbors at least four (yes, 4!) times:
- A week before the big event, an invitation to the open house is sent out to owner-occupied sellers (100 to 200 neighbors).
- 4 to 5 days before the open house, install the sign in the yard
- 3 days before the open house, the postcards should arrive in neighbors mailboxes
- 2 days before, call all the neighbors and invite them to the open house
- 1 or 2 days before the open house, all the directionals are installed (so neighbors will see them on the way home)
- The 5th possible touch is meeting them at the open house!
During the open house, it’s important to collect the attendees’ contact information. Ask several key questions:
- Are you out shopping for a home today or do you live in the neighborhood? (buyer or neighbor?)
- Would you like a flyer for the home? What are your email address and I’ll send the eFlyer to you!
- If they don’t give you the email, let them tour the home and then on the way out, tell them that you have some market data for the neighborhood and comparables for the open house listing …. and ask for their email.

Open House strategies for real estate agents

Hosting Open Houses can help you double, triple or even quadruple your current database. Once you’ve captured the visitor’s information at the open house, follow up with a Thank You Note and then neighborhood home sales reports, and add them to your regular sphere communication schedule.

Don’t be afraid to hold 4 to 6 open houses a weekend. Host an open house on a Tuesday or Friday…. think outside of the box! If you don’t have the listings, ask other agents in your office.

Editor’s note: This article was created by Kerry Lucasse, Agent/Owner at eXp Realty. Information deemed reliable but is subject to change.

About Building Better Agents

At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.

For more information, please contact us today!

PIN THIS IMAGE TO SAVE AND SHARE THIS POSTS!

Amazing Open House Strategies for Real Estate Agents

Ready to get more from your brokerage? Learn why agents voted eXp Realty Top Place to Work!

Kerry Lucasse

After almost 20 years in the real estate business, Kerry Lucasse has had the pleasure of building one of Atlanta's top real estate teams, generating thousands of internet leads, and received numerous awards, including eXp ICON Agent, #1 Team in the US, Chairman's Excellence Award, and Rookie of the Year. She currently manages a local team of 20 agents and has over 6,500 agents in her organization across North America. Kerry's helped hundreds of agents grow successful real estate businesses, establish their brands, generate more leads, build multi-state teams, and diversify their income streams. Her #1 goal.... Building Better Agents!