ChatGPT Free vs. Plus: Is the Upgrade Really Worth $20?

Had a chance to play around with ChatGPT yet? If you have, you’ll understand why it’s quickly becoming a favorite tool for many real estate professsionals. Today we’re going to give you a quick breakdown of what you get with the ChatGPT free version and what happens when you pay the extra $20 monthly fee for ChatGPT Plus.

In this Article:

Difference between ChatGPT Free vs. Plus
How the Memory Feature will save you oodles of time
The “Hidden Talents” of ChatGPT Plus (i.e. amazing things we bet you didn’t know it could do)

ChatGPT Free vs. Plus Version: What’s the Difference?

Alright, let’s start with the basics. ChatGPT offers both a free and a paid (Plus) version. Here’s what you get with each:

Feature	Free Version (GPT-3.5)	Plus Version (GPT-4)
Model Access	GPT-3.5	GPT-4 (more advanced, understands context better)
Response Speed	Standard	Faster responses
Peak Time Access	Limited during busy times	Uninterrupted access
Web Browsing	Not available	Yes (great for real-time info)
Plugins	Not available	Yes (extend ChatGPT’s capabilities)
Custom Instructions	Basic	Enhanced for more tailored responses
Memory Feature	Not available	Yes (remembers info across sessions)
DALL-E Image Generation	Not available	Yes (create images from text prompts)
Advanced Data Analysis	Not available	Yes (perform complex data calculations and analysis)
Code Interpreter	Not available	Yes (also known as the Python/Code Interpreter)
File Upload & Analysis	Not available	Yes (upload files for in-depth analysis)
Multilingual Support	Basic (limited accuracy)	Enhanced for better translations and accuracy
Monthly Cost	Free	$20/month

So, the free version is great for basic stuff, but if you’re using ChatGPT for work, a side hustle, or anything that needs higher-level info and consistency, the Pro version is a game-changer – especially the memory feature. It’s been a game changer (and time saver) for my business.

So How Can ChatGPT’s Memory Feature Help Your Business?

Here’s where things get exciting: ChatGPT has this nifty memory feature that can remember details in a conversation session – even if it’s something you chatted about months ago. It’s like having a dear ol’ friend who doesn’t need to be reminded of everything every few minutes.

Here’s why it’s helpful:

Context Without Repeating Yourself: Let’s say you’re brainstorming blog ideas or working on a long project. ChatGPT can keep track of the details you’ve shared, so you don’t have to repeat yourself constantly.
Client and Project Tracking: If you’re using it for business, ChatGPT can remember past client conversations within a session. It helps you keep continuity without rehashing details every time.
Consistent Content: When you’re writing across platforms, it can help maintain the same tone, style, and details, making everything you publish feel connected and professional.

Example:

About four months ago, I was working on a new business idea and was able to ask ChatGPT to help me better define my niche. We had a few brainstorming sessions and then I never “talked” about it again with the AI tool. Then last week, I needed a few blog post ideas for my new business and not only did ChatGPT remember the new business, it also remembered my sub-niches, how to structure the content and use the tone of voice I’d requested many months ago. Truly impressive!

The “Hidden Talents” of ChatGPT Plus Most People Don’t Realize

Now, let’s talk about the magic features most people don’t know about. Beyond basic Q&A, ChatGPT has some surprising abilities:

1. Image Creator

Marketing Images: ChatGPT Plus can whip up some fairly impressive images for you to use in your real estate marketing.
Repurposing Images: You can upload an image to ChatGPT and ask it to either recreate a new version or describe the image and have another AI image generator make one for you.
Logo Creation: If you aren’t a branding perfectionist (smile) you can have ChatGPT create some decent logos for your business.

2. Translation / Multilingual Skills

Need to translate or even write something in another language? It’s surprisingly decent at that.

3. Creative Brainstorming Partner

Marketing Campaigns: If you’re planning a new social media or direct mail marketing campaign, ChatGPT is the perfect sounding board. The Plus version will ask you questions and offer up ideas you hadn’t even thought of yet.
Content Planner: If you need 100 posts for social media or 25 article ideas for homebuyers, this tool delivers!
YouTube Video: Get ideas for new videos to make to grow your YouTube channel and attract more clients. ChatGPT Plus will even write the script for your videos.

4. Business Strategy

Defining your real estate niche
Ideas to scale your business
Tips to build a real estate team
Building a plan to move into a new market

5. Personal Tutor

If there’s a concept you’re struggling with, it can break it down and explain it in simple, understandable terms. It’s like having a patient teacher who’ll explain things as many times as you need.

6. Problem Solver

Client issues: If you have a challenging or difficult situation with a home seller, just ask ChatGPT how they would recommend handling the issue. (FYI: Just test this one out – we think you’ll be impressed!)
Declining home sales: If your market is down from last year, ask ChatGPT Plus for some ideas to how to sell more homes.
Real estate scripts: Are you a newer agent and not 100% sure what to say in certain situations? Ask Chat for some recommended scripts! Here are a few you can try:

Realtor asking ChatGPT Pro for help with a difficult home buyer

Wrapping It Up

In short, ChatGPT is like having a smart, always-available buddy for whatever you’re working on. The free version is solid for everyday tasks, but if you’re looking for more power, faster responses, and a few extras (like web browsing, memory and plugins), the Pro version is worth considering.

If you’ve been on the fence, at least try the free version, and if you’re loving it, the upgrade could make your life easier and your work more efficient.

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Kerry Lucasse

After almost 20 years in the real estate business, Kerry Lucasse has had the pleasure of building one of Atlanta's top real estate teams, generating thousands of internet leads, and received numerous awards, including eXp ICON Agent, #1 Team in the US, Chairman's Excellence Award, and Rookie of the Year. She currently manages a local team of 20 agents and has over 6,500 agents in her organization across North America. Kerry's helped hundreds of agents grow successful real estate businesses, establish their brands, generate more leads, build multi-state teams, and diversify their income streams. Her #1 goal.... Building Better Agents!