New Listing Checklists for Real Estate Agents

Have a new listing? Congrats! Whether you are a new real estate agent or you’ve been in the business for 20 years, it is always good to have a system in place to make sure that you don’t miss a beat when listing and marketing a property. The easiest way to get organized is to have a new listing checklist.

There are several different listing management tools you can use like Brivity, Top Producer and Broker Mint (just to name a few), but if you are a single agent, many times you can just add your checklists to an Excel or Google docs spreadsheet and effectively and inexpensively manage your listings from there.

Feel free to customize the following New Listing Checklists to fit your brand, marketing, and current processes.

Your New Listing Checklist

Prior to Listing the Home:

Broker Listing Agreement – Signed by all parties
Seller’s Disclosure Letter – Completed by Seller
Complete any other disclosures required in your area – Signed if needed
Confirm any neighborhood or condo rules and restrictions (i.e. sign placement, parking, etc)
Confirm showing instructions with the homeowner (i.e. must give 2 hours notice or no showings after 7 pm)
Bring in a staging company or consultant (if needed)
Order/install yard sign
Get key and any alarm instructions from homeowner
Install Lockbox on home
Update any showing systems (like ShowingSuite) in order to make appointments and/or capture showing agent feedback
Order / have professional photos taken of the home [how to get the best listing photos]
Create, order and deliver home brochures
Submit all Listing Paperwork to Broker
Input Listing into the MLS
Share MLS listing with Seller

Marketing Checklist for Your New Listing:

Confirm that listing syndicated from MLS to key portals (like Realtor.com and Zillow)
Send eFlyer to local agents
Install flyer box in front of the home (if allowed)
Hand delivers print flyers to at least 20 nearby homes… and invite them to the open house!
Schedule agent/broker caravan
Schedule open house
Create a video of home and post on YouTube [learn how]
Write at least one blog/article about the home
Share listing blog post on Twitter
Share blog post on your Facebook business page
Share blog post on Google Plus, Instagram, etc
Create Craigslist ad (especially if the home is under $500K)

QUICK TIP: Make sure you send a summary and links to all of your marketing to the homeowners so they know that you are going above and beyond to promote their listing.

All of the items above should be completed in the first week in order to attract the maximum amount of attention when the home is first listed. If you don’t receive an offer the first week, we would recommend the following marketing tactics:

New Listing Marketing Checklist – Part 2

Send 2nd email blast / eFlyer to local agents
Post another ad on Craigslist
Post classified ad on Oodle
Write a new blog post and post on another platform like ActiveRain, RealtyTimes or your broker’s website
Update the property description on Zillow/Trulia and add your phone number to the description
Run a paid ad (or boosted post) on Facebook to a targeted audience
Post on Twitter again using another photo
Post the best photos on Pinterest (with a link back to your listing blog post or IDX website)
Make sure the best home photo is the featured photo in MLS – if not, update it
Gather and review all the showing agent feedback
Review feedback with the seller and discuss any adjustments to the showing schedules, staging, and pricing

Other Listing Resources:

How to Get the BEST Photos of your Listings

Ready made checklists for your real estate business (including transaction management, seller updates and more)

Staging Checklist

Preparing a Home to Sell Quickly (Forbes)

How to create a listing video and post on YouTube

Editor’s note: This article was created by Kerry Lucasse, Agent/Owner at eXp Realty. Information deemed reliable but is subject to change.

About Building Better Agents

At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.

For more information, please contact us today!

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Marketing Checklist for Your New Real Estate Listing

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Kerry Lucasse

After almost 20 years in the real estate business, Kerry Lucasse has had the pleasure of building one of Atlanta's top real estate teams, generating thousands of internet leads, and received numerous awards, including eXp ICON Agent, #1 Team in the US, Chairman's Excellence Award, and Rookie of the Year. She currently manages a local team of 20 agents and has over 6,500 agents in her organization across North America. Kerry's helped hundreds of agents grow successful real estate businesses, establish their brands, generate more leads, build multi-state teams, and diversify their income streams. Her #1 goal.... Building Better Agents!