Video Marketing Provides Agents with an Opportunity to get in Front of Thousands
Creating real estate videos takes time, effort, and guts to put yourself out there. But so does cold-calling, door knocking, and networking! Excepts video marketing provides real estate agents with an opportunity to get in front of 1000s of potential clients without rehearsing one script.
Video marketing is undoubtedly worth the effort; however, getting started with real estate videos is much easier than you might think. Here are five incredible ways that video marketing can grow your real estate business.
Ready to start making videos to market your real estate business but don’t know where to start? Here are five steps packed with real estate video tips to get you on the right path to creating real estate videos that will have a big impact on a small budget.
5 Steps To Creating Real Estate Videos
STEP 1: CHOOSE YOUR VIDEO TOPIC
Here are four of the most popular real estate video ideas to help you get started. If you want to dive deeper, read our detailed list of real estate video ideas.
- Just Listed Video
- Agent Introduction Video
- Neighborhood Spotlight Video
- Client Testimonial
STEP 2: SHOOT YOUR REAL ESTATE VIDEO
Although hiring a professional videographer will surely provide a high-quality video, you don’t have to put in a ton of money to capture award-worth clips. Some apps and devices make shooting video form your phone or tablet easier than it’s ever been. Whether you’re just getting started or a video master, you can shoot pro-quality real estate videos from your iPhone or Android. Here is a list of the gear you need to get started:
- Smartphone gimbal or tripod to keep your phone steady.
- Portable microphone to capture better audio.
- Small led light to make sure your videos are bright and clear.
Don’t fret! I am not suggesting you spend a fortune on mobile phone gadgets. Check out this smartphone video kit on Amazon with everything you need to shoot real estate videos like a pro for under $50.
STEP 3: EDIT YOUR VIDEO
Online drag-and-drop photo and video editors have changed the game for real estate agents, making professional quality designs in reach for those with absolutely no previous design experience. Here are some of our fave go-to online tools for easy video editing:
- For video production: Animoto is an online video editor that helps you create videos in minutes. Animoto allows you to combine your photos and ideal clips with music to make professional videos that will surely impress.
- Photo editing: Snapseed is a photo-editing app that helps you quickly and easily enhance photos and apply filters right from your phone.
- For cover art designs: Canva is a drag-and-drop graphic design tool that allows you to create beautiful designs either from scratch or with the help of their pre-designed templates.
Video: How To Easily Create Real Estate Videos With Animoto
STEP 4: INCLUDE A CALL-TO-ACTION
It’s essential to include specific next steps that you want people to follow through with after they view your videos. Your call-to-action (CTA) is where you tell your video viewers what you want them to do next. Without the presence of a CTA, most viewers will leave from watching your video without taking any future action, even if they enjoyed it.
The best way to inspire action is to provide your contact information. Make sure to include your name, number, email, or website address at the end of your video. It’s important to remember that in most states, you have to showcase your broker’s logo and contact information in association with any marketing materials. So to be on the safe side, I recommend showing both logos and listing both contact numbers if you do have a separate logo from your broker.
STEP 5: SHARE YOUR VIDEO
Make sure not to let all of that hard work go to waste! Make sure to share your video on your social platforms, websites, and even emails! Most platforms make posting videos easy, as you can upload and share videos directly from your mobile phone or desktop.
Video marketing is an amazing way to provide your audience with a chance to get to know you and your real estate business in a way other forms of content marketing cannot.
And the great news for realtors is that creating real estate video content has never been easier! With a little time and effort and the right smartphone gadgets, you can begin growing your real estate business online with video marketing.
Editor’s note: This article was created by Kary Perry, Agent at eXp Realty. Information deemed reliable but is subject to change.
About Building Better Agents
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.
For more information, please contact us today!