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Popular Articles & Videos :: Lead Generation for Real Estate Agents

OPEN HOUSES | Marketing and Hosting an Amazing Open House

Tips for Marketing and Hosting Open Houses UNDER CONSTRUCTION ++++++ Open houses can mean big business for many real estate agents, but you have to know how to market and promote the open house, connect with other homeowners in the neighborhood and set up the open house in a way that allows you to gather contact information and establish rapport with potential buyers and sellers. This agent recently took over an 800 home neighborhood in less than 6 months, thanks to her Mega Open House strategy! In the video below, she will walk you through the process of marketing and hosting an open house, step-by step. Here are just a few highlights from this incredible training video: Why Open House leads are superior to other lead sources How to make Your Open Houses a neighborhood event How to choose the right house to hold open Learn the right (and wrong) ways to market / promote your open house Find out when and where you should be marketing the open house Learn how to set up the open house in order to capture leads and feedback on the home How to leverage open houses to take over a neighborhood Marketing and Hosting Open Houses   Key Takeaways from the Open House Training Video Why Open House Leads are Better than Other Lead Sources First and foremost, the leads are essentially FREE. Open houses are a wonderful way to get in front of “ready to buy” home buyers, potential home sellers in the neighborhood and they also help to create name recognition in your preferred neighborhoods or service areas. The lead conversion rates...

eXp Realty now offering Commissions Inc Lead Gen to Agents

Big News! eXp Realty has partnered with Commissions Inc (CINC) to bring our real estate agents one of the very BEST lead generation systems in the business. As someone who built my real estate business on online lead generation, this is such a gift! For those of you not familiar with eXp Realty (yet!), we are a cloud-based, agent owned real estate brokerage who all go above and beyond to help one another succeed.  Our national brokerage is also publicly traded, so every agent becomes an owner in the company after they sell their first home. As part of the eXp Realty agreement with CINC all of our eXp agents will  receive — at no additional cost — a consumer-facing real estate website that integrates with each local MLS, a CRM platform to manage clients from lead to close, as well as three apps: CINC Agent App, Open Houses by CINC and Houses.net. BTW… It’s only $50 per month to be an agent with eXp Realty. . In the months to come, please stop by the BuildingBetterAgents.com website as we will be sharing Commissions Inc lead generation tips and hopefully plenty of success stories! Have questions about eXp Realty or this big announcement? Call me anytime at 404-205-8100.   Read the full press release… eXp Realty and Commissions Inc. Announce Enterprise Lead Generation/CRM Platform eXp Will Deliver CINC Tools and Resources to All eXp Agents at No Additional Charge BELLINGHAM, WA–(Marketwired – October 06, 2016) – eXp Realty, the Agent-Owned Cloud Brokerage® (eXp World Holdings, Inc.) (OTCQB:EXPI) today announced a new strategic relationship with Commissions Inc. (CINC), the leading...

14 Ways to Get More Real Estate Listings

Want to Get More Real Estate Listings? Listings are the key to your success in the real estate business.   The old saying “List to Last” has remained true, no matter what kind of real estate market we are in. In our current real estate market (low inventory + rising home prices), many home owners would like to sell, but are holding out for top dollar.  The challenge with this strategy is that they aren’t in the real estate business and don’t realize when home prices are leveling off or even showing signs of decline. As an agent, this is the perfect time for you to go out and educate sellers and get as many listings as you can! When you are determined to get more real estate listings, there are four areas you can focus on and dozens of ways to connect with potential home sellers.  Below we’ve highlighted 14 ways to find those home sellers and get connected.  Yes, you’ll find that several are ideas that you heard before, but before you dismiss them, give it a TRY.   >> Here are 14 ways to get MORE real estate listings: YOUR SPHERE (Friends, Family, Past Clients, Local Connections) Yes, you could potentially list the homes of the people in your sphere of influence, but more importantly, you need to connect with them on a regular basis and ask them who they know that might be selling their home this year. You can accomplish this in several ways: 1 :: Just pick up the phone! If you have 120 people in your sphere, call 10 each month. 2 :: Send a monthly...

How to List FSBOs – Time Tested Tips and Communication Strategies

Want to learn how to list FSBOs (For Sale by Owner)? Many real estate agents shy away from FSBOs (For Sale by Owner listings), as it often involves more than just calling once or twice…. and sometimes home owners aren’t ready or willing to consider listing their home with a broker. In the video below, Hoss Pratt, an expert in listing FSBOs, will take you through the steps to effectively communicate with these home owners so that you can “List 28 FSBOs in 28 Days.” This is amazing class, but if you don’t have a full hour to listen, we also have some of this class highlights and FSBO communication tips at the bottom of this article. How to List 28 FSBOs in 28 Days HIGHLIGHTS FROM THE FSBO CLASS Time-tested Tips and Communication Strategies for Finding and Converting FSBO Listings When communicating with For Sale By Owners, keep in mind that 74% of all FSBos will eventually hire an agent. 89% of buyers will purchase their home through an agent (so FSBOs are at a disadvantage). And most importantly, 73% of sellers would use the same real estate agent to list their home again… but less than 20% actually do because their agents don’t keep in touch. Remember that there are 4 Things You Control in your Real Estate Business 1) Prospecting 2) Presenting 3) Building Relationships 4) Leading 3 Things You MUST DO if you are going to get FSBO listings 1) Provide value to the homeowner (more tips and suggestions to follow) 2) Present solutions The FSBO doesn’t care how many homes you’ve sold or how many years you’ve...

Increase Your Mobile Business with SavvyCard

This is one of the best (free) marketing tools we’ve found in 2015!  As real estate agents, we know that you are bombarded with all the latest gadgets and apps, but SavvyCard is simple to set up and will help you easily connect with potential clients and your sphere in today’s mobile environment. So what is a SavvyCard? Think of it like a mobile business card on steroids.  SavvyCards work on iPhones, Droids and any Internet-enabled devices and allow you to create a professional mobile marketing app with dozens of ways for people to connect with you (i.e. websites, text, social links, etc).  Even though you can use it as an online business card, your SavvyCard is far more flexible and powerful and can be used for so much more.  A few examples include: LANDING PAGES – Your SavvyCard could be used as landing pages for marketing campaigns EMAIL SIGNATURE – Add a link to your SavvyCard in your email signature and/or in email marketing campaigns, showing potential home buyers and sellers how they can access you 24/7 SOCIAL MEDIA – Share the URL on Twitter and Facebook along with a special offer or call to action REFERRALS – If you are asking for referrals from past clients, make sure they have your SavvyCard so they can share with their friends, family and co-workers.  We all love to share, that’s why Twitter, Instagram and Facebook are so popular.  Let SavvyCard turbo-charge your referrals this year! PROMOTE LISTINGS – You can create a separate SavvyCard for each real estate listing that you have.  Potential buyers will be able to link to photos, maps, descriptions  and they will have the...

From Kunversion to Facebook …. and back again!

How to use Kunversion real estate data to create Facebook posts … and generate lots of inquiries on your Kunversion website! Lead generation websites like Kunversion work really well, but in order to take advantage of this robust real estate search tool, you need to send a potential home buyers and sellers to the site.  Below you’ll find a 5-minute overview that will take you step by step through the process of finding interesting and/or relevant information on Kunversion — from neighborhood open houses to recent price drops, etc – that you can use to post on Facebook and other social media sites.   Research home stats and create a Facebook post in < 5 minutes:   Example of a simple Facebook marketing schedule MONDAY’S Facebook Post: Were you house hunting this weekend?  Some of the homes you visited may have reduced their price! See the all the [XYZ City] homes that just dropped the asking price: (insert URL from Kunversion)   TUESDAY’S Facebook Post: Our friends and clients are always asking where we think mortgage rates are heading, so we thought you may find this helpful…. http://www.keepingcurrentmatters.com/2015/08/10/where-are-mortgage-rates-headed-this-fall-next-year/ (Tip:  Mix in other helpful articles – like the one above — on your FB business page and don’t spam your readers!) WEDNESDAY’S Facebook Post: More and more homeowners are listing their homes this Fall and believe it or not, there are ### new listings this week in YOUR CITY!  View the full list… (insert URL from Kunversion)   FRIDAY’s Facebook Post: Planning to visit a few Open Houses this weekend?  There are 100+ [check this number] scheduled in CITY NAME. Search by price and school district… (insert URL from Kunversion)...

How to Generate More Leads on Zillow | At No Cost to You

Looking for some free ways to get real estate leads on Zillow? Even if you aren’t advertising on Zillow, there are still plenty of ways that you can utilize this real estate website to help you generate more real estate business.  The following webinar is hosted by Brad Anderson, former Director of Education at Zillow and current owner of the new RETech Campus. . A quick summary of the “Free Ways to Generate More Business on Zillow”: Perfect your personal profile – Think of Zillow as a shopping mall and your profile page as a business in the mall. Make sure the “about me” section is really about the CONSUMER.  Don’t fill it up with every award, accolade and designation you’ve ever received. Focus on the consumer and how you can help them have a smooth home buying or selling experience. Add a current profile photo AND a video to your Zillow profile – let people get to know you! Add the areas that you specialize in — include cities, neighborhoods and zip codes.  Home buyer searches may vary, so you want to make sure they will find you! Your Home Sales — Be sure to add EVERY sale you’ve ever closed.  The number of recent home sales appear on your Zillow profile (along with the number of reviews), so this is critical.  Consumers want to see that you are actively selling homes and are experts in certain areas. QUICK TIP:  If it is too time-consuming to enter every home sale, you can send Zillow a spreadsheet with all of your past sales and they will add it for you! Request...

Tech Tips for Realtors | YouTube + Google Plus + MailChimp

Tech Tips for Realtors | July 2015 Every Monday, the “Working the Magic” technology team at eXp Realty hosts an hour long meeting that is chuck-full of the latest technology tips for real estate.  This week was a good one and we wanted to share with you!  Jeffrey Bittner walks us through several tools that are very important to today’s online real estate marketing strategy, including: How to set up your Google Plus account How to set up and integrate your YouTube channel with Google Plus How to use MailChimp to create simple or custom newsletter marketing emails Voxer, the walkie-talkie app Top Tech Tips for Agents If you have a website and want it to rank on the first page of Google, so important to create a Google Plus account and post to it regularly.  Google may sunset Google Plus, but until they do, keep using it! YouTube is one of the Top 5 search engines for potential buyers — many people just think of Google, Bing and Yahoo, but YouTube is one you don’t want to miss Set up multiple lists in MailChimp so you can customize your communications to past clients vs sphere of influence vs potential clients Alternate your MailChimp emails to past clients, using plain text for some of the emails and HTML emails (with photos, colored fonts, etc) Test your subject line with the MailChimp A/B Split function to see which works subject line gets the most opens / clicks Adding a YouTube video to your newsletter using the video widget How to add the eNewsletter sign-up form to your website FYI:  I personally use...

Amazing Open House Strategies

Looking for new ideas for open houses?   We have it covered!  Below you will find some amazing open house strategies, tips and techniques in Toby Salgado’s interview with a top producing Portland real estate agent.  This agent has the open house system down to a science and utilizes it to build his database and brand.  Listen below as  they review a very detailed open house strategy that works like a charm. Please note that there is a LOT of valuable information in the interview, so we’ve summarized some of the key open house strategies at the end of this post, but you may still want to take notes! Open House Strategy that Kills with Chris Suarez & Toby Salgado    Summary of Open House Strategies from this podcast: Prepare for the open house a week in advance: First, set up a digital folder with a flyer for the property, comps for the property and a full market overview of the community.  Also add a call list with at least 100 of the nearby neighbors. Touch all the neighbors at least four (yes, 4!) times: A week before the big event, an invitation to the open house is sent out to owner occupied sellers (100 to 200 neighbors). 4 to 5 days before the open house, install the sign in the yard 3 days before the open house, the postcards should arrive in neighbors mailboxes 2 days before, call all the neighbors and invite them to the open house 1 or 2 days before the open house, all the directionals are installed (so neighbors will see them on the way home) The 5th possible...

Create a Facebook Ad in Less than 5 Minutes

Want to advertise your real estate business on Facebook? Learn how to create a Facebook Ad in less than 5 minutes! This is a true “how to” video with step-by-step instructions to set up a successful Facebook advertisement.  We highly recommend bookmarking it, because you will probably come back to it many times! The wonderful technology team at eXp Realty will walk you through the entire Facebook ad set-up process, but before you get started, make sure you have two things: A dedicated Facebook business page Landing page (outside of Facebook) where you want to send the inquiries from the ad. In this example, they will be using a Home Valuation landing page and the goal is to drive traffic to this page and ask homeowners to submit a request for an instant home valuation.  View example. UPDATED HOW TO VIDEO (2017): OUR FACEBOOK MARKETING RESULTS:   After watching this video, I set up my Facebook ad in about five minutes and was able to generate 22 home valuation requests for less than $40.00.  [amazing!]  Please note that not everyone shared their name and phone number with me — just their address — so I still created the home valuation report for them and snail mailed to their address.  Needless to say, they were impressed and out of the 22 leads from Facebook, I’ve already closed two sales with an estimated commission of about $14,500.   Update to post (9/29/2015): My team just ran a second round of Facebook ads and had a similar result.  We received 19 leads, 11 shared their contact information and of the 11 home valuations completed, we...

101 Ideas for Your Real Estate Blog

Need some ideas for your real estate blog?   If you have a real estate website and are new to blogging — or just have a case of writer’s block — we have the cure!   Below you will find 101 ideas for your real estate blog topics from home buyer advice to hyper local news and market updates.  It is sure to keep you busy for the next year or two! MARKET DATA BLOGS 1) How’s the Market in XYZ Neighborhood? 2) Metro Area Quarterly Market Reports 3) Neighborhood Market Reports / Sales Data 4) Local Adsorption Rates 5) Most expensive recent sales in XYZ neighborhood or town 6) Case Schiller monthly affordability index (i.e. “Is it a good time to buy or invest?”) REAL ESTATE ACTIVITY BLOG TOPICS 7) Celebrity home sales 8) Just Listed home 9) Just Sold home 10) Under Contract home 11) Success Stories (i.e. Toot your own horn!) 12) Deal of the Week (highlight best buys in your area) 13) “Dream” homes for sale in XYZ neighborhood or city HOME BUYER ADVICE BLOGS 14)  5 Reasons Why You Should Buy a Home this Year 15)  What Expenses to Expect When Purchasing your Home or Condo 16)  Tips for Interviewing a REALTOR 17)  The importance of hiring a home inspector 18)  Improving your credit score / preparing for homeownership 19)  Checklist for home ownership 20)  Find the best deal on a home (not just the foreclosed home) 21)  What are your financing options (Conventional Loans, FHA, 403b Streamline, HomePath, etc) 22)  Minimum credit score requirements for Conventional and FHA Loans 23)  Investing in your...

Real Estate Farming Tips and Strategies with Ian Marshall

Want the latest real estate farming tips and strategies? Almost every successful real estate agent or team will tell you that farming is critical to their businesses.  “Farming” is so much more than just sending out a few postcards or letters to your neighborhood every few months.  There are steps you need to take in order to define your geographic farm and then to build a consistent marketing plan and then finding new ways to become a part of the community. In the videos below, Ian Marshall with eXp Realty shares his strategy for selecting his farm and building those relationships over time.    Real Estate Farming 101 Real Estate Farming – Advanced Strategies  . A few quick take-aways from the real estate farming videos: Research the sales in the neighborhood you want to target — there needs to be a good turn-over rate, an average sales price that is high enough to offset the cost of the marketing you’ll be doing in the years to come and of course, consider the potential market share.  If there are two agents that sell 75% of the homes, it may be a bit more challenging.  Not impossible, just challenging! Develop your farming marketing strategy — are you going to send 5 or 20 mailers a year?  How can you make the content relevant to the neighborhood?  Are you going to volunteer or sponsor neighborhood activities?  What can you do to make a difference (and an impact)? Tracking your success – It is important to be committed to your farming “adventure” for at least 18 months and to track the success and adjust your marketing plan accordingly....

15 Simple Ways to Generate Real Estate Leads

Simple Ways to Generate Real Estate Leads 1)  Host an open house :: Even if you don’t have any listings, ask some of the agents in your office if you can host some of their open houses.  It’s a great way to meet the neighbors and pick up a few buyers if  they don’t have a buyer’s agent yet. 2)  Network, network, network!  There are so many ways to accomplish this, from joining a local Networking Club to your neighborhood association or church.  The most important thing is not that you just show up, but that you actively participate in events and committees. That way, people get to know you and feel much more comfortable working with you or recommending you to their friends and family. 3)  Wear a name tag  ::  Now this is a little “old school” but if you are up for it, you would be suprised at how many people will stop you at the grocery store and ask you about the real estate market.   Other than the $10 for the name tag, it’s free marketing! 4)  (Old) Expired listings  ::  We’ve found that contacting expired listings from 6 months or a year ago is often more effective than going after those that just expired the night before.  Usually the sellers are feeling frustrated about the process and overwhelmed with phone calls from 1,001 agents,  but those that expired 3, 6 or 12 months ago are much more receptive to your call. 5)  Offer a free market analysis to homeowners.  You can send them to your home valuation request form on your website or use one...
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