Thanksgiving Marketing Ideas for Real Estate Agents

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As the holiday season comes, you have a chance to connect with your past clients and the community. The time from Thanksgiving to New Year’s is often slower, but the super-savvy real estate agents can use it to grow their business. This will also help strengthen ties with your sphere (SOI).

As a Realtor, Thanksgiving brings several benefits. There’s less competition, more chances for referrals, and a chance to be noticed. By staying active in marketing and engaging with your community – as well as saying THANK YOU to all of those people who support your business – you can set yourself up for success in the new year.

We are going to show you why you should step up your marketing activities this month, as well as some fun ideas to get in front of people, strengthen your connections, and most importantly, show your gratitude.

Thanksgiving is a great time for real estate agents to connect with their community. By focusing on some festive marketing, you can show your dedication to your neighborhoods and thank your past clients and top referrers. Here are our favorite thanksgiving marketing ideas for real estate agents:

1. Thanksgiving Greeting Cards

This is probably the easiest marketing idea for Thanksgiving. Send out greeting cards to all of your friends, acquaintances and past clients thanking them for supporting you and your business. This is much more effective than sending a holiday card, as it doesn’t get lost in the shuffle of 101 other cards they’ve received.

Pro Tip: You can buy holiday greeting cards in bulk on Amazon or use a company like Postable where they will mail the cards for you.

2. Pumpkin Pie Giveaway

Invite everyone in your sphere of influence to stop by your home or office and pick up a free pie for their Thanksgiving Dinner. You can usually partner with a local bakery and get a fair good price on pies in return for promoting their business. Or you can buy them in bulk at a warehouse store like Costco or Sam’s Club.

Pro Tip: Make sure that everyone knows there is a limited supply and they should reserve their pie. This creates a sense of urgency and also allows you to plan ahead when ordering your pies.

3. Thanksgiving Pop-by Gifts

Give your past clients something special, not just the usual real estate gifts. These gifts show you care and value their business. A few simple, affordable gift ideas:

Gratitude Candles or Fall-scented candles
Gift card to a locally-owned coffee shop
Seasonal decor
Hot Cocoa Gift Set
Fall wreath for front door
Gratitude coffee mug
Donations (in your clients name) to a local charity

Pro Tip: Depending upon your budget, you may also want to include your top referring friends on this pop-by gift list!

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4. Coordinate Holiday Cooking Demonstrations

Work with a local chef for a holiday cooking demonstration. It shows you’re a valuable resource and community involved. Share these events on social media and emails to reach more people.

5. Organize a Community Food Drive

This is a wonderful way to connect with your sphere of influence as well as your overall community. You could pair this with one of the other marketing ideas listed here. For example, you could have people bring canned goods to your open house, cooking demo and/or when they come and pick up their free pie!

6. Sponsor or Host a Community Event

No matter where you live, there are always so many fun things to do in the Fall. You could simply sponsor an existing event to get your name out into the community. Or you could start a new tradition help build trust within your neighborhood or community Here are a few ideas:

Host a Thanksgiving-themed fun run or “Turkey Trot” event
Sponsor a local “Turkey Bowl” football game to show support for the community
Pumpkin Patch for Kids – they can come pick out a pumpkin and go for a hayride
Participate in Small Business Saturday to celebrate and support local businesses
Organize a volunteer event at a local shelter

By focusing on community events, you can make a big impact. This helps your real estate business be seen as a trusted and valuable part of the community. Your efforts will not only win people’s hearts but also show you’re a trusted source and a real estate agent who truly cares about the neighborhoods you serve.

7. Organize Thanksgiving-themed Open Houses

Make your open houses festive with Thanksgiving decorations and food. It makes your place welcoming and personal. Give out Thanksgiving recipe cards or gifts to everyone who attends.

Pro Tip: Be sure to personally invite all of the neighbors near your listing – you never know who may want to sell their home in the new year!

8. Go Digital

This last one is a no-brainer! The holiday season is a prime time to connect with your audience on social media and showcase your real estate expertise. By focusing on value-added content and personalized outreach, you can stand out from the competition and forge lasting connections with potential clients.

** Remember, the competition might be less at this time of year, but people’s intent to buy or sell is often higher. By using smart digital marketing strategies you can shine and build strong bonds with your audience. Here are a few ideas:

Create Thanksgiving-themed content. Post festive dessert recipes, cooking demos, or share tips for a great Thanksgiving dinner. The goal is to add value, not just sell.
Share Stories. Using storytelling in your digital marketing can also connect with people on an emotional level. Share stories of client successes or how your services have helped others. This kind of content is especially powerful during the holidays, when people are more open to heartfelt messages.
Run contests or giveaways on social media can also get people talking and boost your brand.

Why the Thanksgiving Season Creates Unique Marketing Opportunities

If you haven’t figured it out already, this is the time to get in front of as many people as possible. Here are just a few quick (but important) reasons:

1. Less Competition During Holiday Season

Many real estate agents take a break during the holidays. Because there is less competition, this is the perfect chance for you to make an impact and agents stand out and reach active buyers and sellers.

2. Higher Intent Buyers and Sellers

Interestingly, the Thanksgiving / holiday season draws serious buyers and sellers. Some people want to move by the end of the year due for tax purposes, leases ending, or they are relocating for a new job that starts at the beginning of the new year. These are the very best kinds of buyer and sellers to work with and if you are promoting your business, you’ll get a chance to connect with these “high-intent” clients.

3. Building Lasting Client Relationships

Thanksgiving is also a time for agents to build strong client relationships. Sending Realtor holiday greetings show your gratitude and build goodwill. They show a real commitment to clients all year and are an excellent opportunity to get referrals from your past clients and sphere.

In Conclusion

Thanksgiving is a time for community and connection, and as real estate agents, it’s a perfect time to strengthen relationships with thoughtful marketing and genuine thanks.

And from all of us at Building Better Agents, we want to THANK YOU for supporting our site for the last 10 years (can you believe it?!?). We are truly thankful and hope this list of Thanksgiving marketing ideas for real estate agents will help you set your business up for success this holiday season.

Wishing you a safe and happy Thanksgiving!

Our favorite Thanksgiving marketing ideas for real estate agents and brokers.

Kerry Lucasse

After almost 20 years in the real estate business, Kerry Lucasse has had the pleasure of building one of Atlanta's top real estate teams, generating thousands of internet leads, and received numerous awards, including eXp ICON Agent, #1 Team in the US, Chairman's Excellence Award, and Rookie of the Year. She currently manages a local team of 20 agents and has over 6,500 agents in her organization across North America. Kerry's helped hundreds of agents grow successful real estate businesses, establish their brands, generate more leads, build multi-state teams, and diversify their income streams. Her #1 goal.... Building Better Agents!