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Real Estate Hashtags | How and When to Use Them

Real Estate Hashtags | How and When to Use Them

How & When to Use Real Estate Hashtags Hashtags have been around for more than 10 years and any real estate agent that is marketing on social media knows they need to use them. The challenge is that knowing realtors need to use hashtags and actually using them correctly is often a very different story! Here at Building Better Agents, we want to make sure that you are using real estate hashtags the right way so that you can increase engagement and build a solid following on Facebook, Twitter, Instagram, and Pinterest. In this article, we’ll cover some of the most common questions real estate hashtags, including when, where and how often to use them in your social media marketing: – Why use Hashtags? – How many hashtags should I use on social media? – Am I using hashtags incorrectly? – What are popular real estate hashtags? Why Use Hashtags in Real Estate Marketing? Simple answer: You want people to find you and your social media content! Whenever you add a hashtag (or hashtags) to your post, the social media site is able to index your # so that it’s searchable by the millions — or billions — of other users. Think of it this way: If someone searches #AtlantaLuxuryHomes on Instagram or #SeattleRealtor on Twitter, you want your photos and posts to appear. If you are using hashtags correctly and are commonly found on your preferred social media sites, you are also going to grab the attention of other users and get more followers or likes. How Many Hashtags Should You Use on Social Media? It would make...
Holiday POP BY Gift Ideas for Realtors

Holiday POP BY Gift Ideas for Realtors

POP BY GIFT IDEAS FOR THE HOLIDAYS Simple and Inexpensive Ways to Connect with your Past Clients and Sphere The holidays are the perfect time to let your past clients and friends know that you are thinking of them and appreciate their business and referrals. Not only is it a thoughtful thing to do, it is also the perfect time to stay top of mind with your sphere. Think about it… your friends and clients are attending several events and holiday parties with THEIR friends and co-workers, so if they hear of anyone who is looking to buy or sell a home, it’s likely that they will mention your name!  We wanted to share our top 30 ideas for holiday pop-by gift ideas for your friends and past clients before all the holiday festivities begin. Unique Pop By Gift Ideas for Realtors   Star Ornaments (ideally 5) POP BY TAG #1 ::  “You can always count on us for 5-star service!” POP BY TAG #2 :: “Thanks so much for all your referrals this year!  We’ll bend over backward to make sure they all service 5-star service!”   Baked Goods / Holiday Cookies TAGLINE #1 :: “Clients (or client friends) like you are a real TREAT!” TAGLINE #2 :: “We’ll give all your referrals the special treatment they deserve!” TAGLINE #3 ::  “So thankful for all your business and referrals this year! And remember, friends don’t let friends use a ‘Crummy’ Realtor!” TAGLINE #4 :: “Merry Christmas to all, and to all a sweet bite!”   Lip Balm POP BY TAG :: “Merry KISSmas and a Chappy New Year” ** View on...
OPEN HOUSES | Marketing and Hosting an Amazing Open House

OPEN HOUSES | Marketing and Hosting an Amazing Open House

Tips for Marketing and Hosting Open Houses Open houses can mean big business for many real estate agents, but you have to know how to market and promote the open house, connect with other homeowners in the neighborhood and set up the open house in a way that allows you to gather contact information and establish rapport with potential buyers and sellers. Below you’ll find some incredible tips from one of our top agents at eXp Realty. This eXp agent recently took over an 800 home neighborhood in less than 6 months, thanks to her Mega Open House strategy! In the video below, she will walk you through the process of marketing and hosting an open house, step-by step. Here are just a few highlights from this incredible training video: Why Open House leads are superior to other lead sources How to make Your Open Houses a neighborhood event How to choose the right house to hold open Learn the right (and wrong) ways to market / promote your open house Find out when and where you should be marketing the open house Learn how to set up the open house in order to capture leads and feedback on the home How to leverage open houses to take over a neighborhood Marketing and Hosting Open Houses Key Takeaways from the Open House Training Video Why Open House Leads are Better than Other Lead Sources First and foremost, the leads are essentially FREE. Open houses are a wonderful way to get in front of “ready to buy” home buyers, potential home sellers in the neighborhood and they also help to create name...
eXp Realty now offering Commissions Inc Lead Gen to Agents

eXp Realty now offering Commissions Inc Lead Gen to Agents

Big News! eXp Realty has partnered with Commissions Inc (CINC) to bring our real estate agents one of the very BEST lead generation systems in the business. As someone who built my real estate business on online lead generation, this is such a gift! For those of you not familiar with eXp Realty (yet!), we are a cloud-based, agent owned real estate brokerage who all go above and beyond to help one another succeed.  Our national brokerage is also publicly traded, so every agent becomes an owner in the company after they sell their first home. As part of the eXp Realty agreement with CINC all of our eXp agents will  receive — at no additional cost — a consumer-facing real estate website that integrates with each local MLS, a CRM platform to manage clients from lead to close, as well as three apps: CINC Agent App, Open Houses by CINC and Houses.net. BTW… It’s only $50 per month to be an agent with eXp Realty. . In the months to come, please stop by the BuildingBetterAgents.com website as we will be sharing Commissions Inc lead generation tips and hopefully plenty of success stories! Have questions about eXp Realty or this big announcement? Call me anytime at 404-205-8100.   Read the full press release… eXp Realty and Commissions Inc. Announce Enterprise Lead Generation/CRM Platform eXp Will Deliver CINC Tools and Resources to All eXp Agents at No Additional Charge BELLINGHAM, WA–(Marketwired – October 06, 2016) – eXp Realty, the Agent-Owned Cloud Brokerage® (eXp World Holdings, Inc.) (OTCQB:EXPI) today announced a new strategic relationship with Commissions Inc. (CINC), the leading...
14 Ways to Get More Real Estate Listings

14 Ways to Get More Real Estate Listings

Want to Get More Real Estate Listings? Listings are the key to your success in the real estate business.   The old saying “List to Last” has remained true, no matter what kind of real estate market we are in. In our current real estate market (low inventory + rising home prices), many home owners would like to sell, but are holding out for top dollar.  The challenge with this strategy is that they aren’t in the real estate business and don’t realize when home prices are leveling off or even showing signs of decline. As an agent, this is the perfect time for you to go out and educate sellers and get as many listings as you can! When you are determined to get more real estate listings, there are four areas you can focus on and dozens of ways to connect with potential home sellers.  Below we’ve highlighted 14 ways to find those home sellers and get connected.  Yes, you’ll find that several are ideas that you heard before, but before you dismiss them, give it a TRY.   >> Here are 14 ways to get MORE real estate listings: YOUR SPHERE (Friends, Family, Past Clients, Local Connections) Yes, you could potentially list the homes of the people in your sphere of influence, but more importantly, you need to connect with them on a regular basis and ask them who they know that might be selling their home this year. You can accomplish this in several ways: 1 :: Just pick up the phone! If you have 120 people in your sphere, call 10 each month. 2 :: Send a monthly...
How to List FSBOs – Time Tested Tips and Communication Strategies

How to List FSBOs – Time Tested Tips and Communication Strategies

Want to learn how to list FSBOs (For Sale by Owner)? Many real estate agents shy away from FSBOs (For Sale by Owner listings), as it often involves more than just calling once or twice…. and sometimes home owners aren’t ready or willing to consider listing their home with a broker. In the video below, Hoss Pratt, an expert in listing FSBOs, will take you through the steps to effectively communicate with these home owners so that you can “List 28 FSBOs in 28 Days.” This is amazing class, but if you don’t have a full hour to listen, we also have some of this class highlights and FSBO communication tips at the bottom of this article. How to List 28 FSBOs in 28 Days HIGHLIGHTS FROM THE FSBO CLASS Time-tested Tips and Communication Strategies for Finding and Converting FSBO Listings When communicating with For Sale By Owners, keep in mind that 74% of all FSBos will eventually hire an agent. 89% of buyers will purchase their home through an agent (so FSBOs are at a disadvantage). And most importantly, 73% of sellers would use the same real estate agent to list their home again… but less than 20% actually do because their agents don’t keep in touch. Remember that there are 4 Things You Control in your Real Estate Business 1) Prospecting 2) Presenting 3) Building Relationships 4) Leading 3 Things You MUST DO if you are going to get FSBO listings 1) Provide value to the homeowner (more tips and suggestions to follow) 2) Present solutions The FSBO doesn’t care how many homes you’ve sold or how many years you’ve...
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